NDS Value Proposition

1
Reducing Complexity, Raising Confidence and
Managing Your Identity
NDS - The Full Service Directory
2
Today, there is no integration
Me
Me
Your identity is everywhere
Me
control is nowhere
Me
Me
Me
concerns are justified

• Name
• Credit cards
• Social security
• Cookies
• Passport
• ISP password
• ATM PIN
• Web PINs
• Brokerage PIN
• Bookmarks
• ICQ
• Medical info
• Pictures/Video
• Etc.

Me
Me
Todays Internet
Me
Me
Me
Me
Me
Me
Me
Me
Me
Me
Me
Me
Me
Me
3
Everyone wants and needs trusted relationships
Digitalme
Trusted identity and relationship management
Consumers want to automate traditional
relationships but lack confidence in the web
4
Identity- The key to relationships
Offer and receive unique services, privileges and
relationships based upon who you are
Network Identity

• Personalizes the net
• Gives users what they need (but only what they
  need)
• Empowers individuals to manage important
  relationships and data

Novell Directory Services
5
Identity management requires a Full Service
Directory
The ultimate leverage of the Internet is when
consumers have control of their interaction
NDS
www.novell.com/fsd
The Full Service Directory
6
What is a Full Service Directory?

• It allows disparate systems to be integrated,
  organized and share common data and management
• It enables the network to satisfy the individual
  needs of the user, organization and business
• It ensures that trusted relationships can be
  built between people, businesses and the net
• It is the coordinator of personal, business and
  network information

7
NDS enables the network to empower people
NDS Enabled Networking

• The network becomes user centric
• Business practices are enforced by the network
• Users become device location independent
• Management is based on the needs of the
  individual (not network convenience)

Identity
Trusted Commerce
Internet
8
The strategic role of the directory
The Directory is the key to unified management
of Connections, Identity and Communities
NDS
9
From identity to community
Communities are collections of identities that
satisfy and exploit personal and business
objectives
10
Real relationships, real people

• Government
• Social Services
• Poling/Petitions
• Voter registration
• Motor vehicle registration
• Postal service
• etc.

• Family/Friends
• Personal relationships
• Parental oversight
• etc.

• ISP/Telco
• Internet connection
• Content filtering
• Phone services
• etc.

• Work/Career
• Professional organizations
• Colleague relationships
• Continuing education
• etc.

• Public Schools
• Parent/teacher relations
• PTA
• Student/Student interaction
• etc....

• Health Providers
• Doctor/patient relations
• Hospital/emergency services
• Support services
• etc.

• Hobbies/Clubs
• Music
• Books
• Dance
• etc.

• Recreation/Entertainment
• Sporting events
• Health and fitness
• Theaters
• Live entertainment
• Dinning
• etc.

• Universities/Colleges
• Alumni Organizations
• Athletic Booster clubs
• Distance learning programs
• Research
• etc.

• E-commerce
• Security (PKI)
• Retailers
• Wholesalers
• Services providers
• Advertising
• etc.

• Religious Organizations
• Clergy/member relationships
• Support organizations
• Youth programs
• etc.

• Special Interests
• Politics
• Conservation
• Rights
• etc.

• Day Care Centers
• Parent/provider relations
• Presence
• etc.

• Housing/Shelter
• Real estate services
• Utilities companies
• Contractors
• etc...

11
Community example
Online banking (1st Security Bank)
Jane Doe President Westside Square Dancers
Special Interests PTA, Save Our History
Foundation, Board of Realtors
Child progress reporting (Mr. Jones, Westside
Elementary)
PTA(Initiatives tracking) (Westside School
District)
City Hall restoration petition (Citizen
petitions for govt action)
Valley Realty (profession) (Client relations
tracking)
Web content filtering (ABCNet - ISP)
Find more antiques (E-bay.com)
Child status video interaction (Quick Start
Day Care)
Westside Square Dancers (Jane Doe, President)
12
Summary

• Digitalme is the consumers advocate for personal
  identity and relationship management
• It is the relationship management platform of the
  net
• The relationship itself becomes the value
  proposition
• It is all about helping people build, manage and
  control their web relationships

13
Questions answers
Community Directories
You control your identity The Full Service
Directory
Novells Leadership Evolution
Scalable, Open Directories

NDS 8LDAP, ERP, DEN, Meta
Cross Platform Directories
NDS 5.xZENworks, NT, UNIX

Network Directories
Local Directories
NDS 4.x
NetWare 2.x / 3.x
1985 2000