22402P - Thrivent Builds PowerPoint Template

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Media Relations 101
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Media relations basics

• Terminology
• What makes news?
• What makes the media tick?
• How to get your news out
• Beyond news releases and advisories

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Media relations lingo

• Key tools news releases, media advisories, fact
  sheets
• Other tools backgrounders, media kits, family
  bios, key messages
• Beats, boilerplates, pitches, oh my!

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Common media materials

• Backgrounder
• Community calendar entry
• Fact sheet
• Homebuyer biographical sketch
• Key messages
• Media advisory

• Media kits
• News release
• Pitch letter
• Public service announcement (PSA)
• Talking points

Go to www.thriventbuilds.com/resources
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What makes news?

• Whats news and what isnt will depend to a great
  extent on where you live and the size of your
  newspapers and radio and TV stations.

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Know your media

• Its important to familiarize yourself with local
  newspapers and area radio and TV stations.
• Develop an ongoing relationship with a reporter
  or editor at each news outlet who covers
  feel-good stories.

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Time to write and edit!

• Many templates are available at
  www.thriventbuilds.com/resources.
• Remember to ask ASO media specialists to review
  media materials before sending them to the media.

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Distribution tips

• Send to multiple media outlets.
• Send materials by preferred method.
• Send to the appropriate person.
• Ask about deadlines.
• Always contact the editorial/news department.
• If using e-mail, copy and paste, dont attach.
• Sometimes personal delivery is best.
• Make a follow-up call.
• Dont expect a response.
• Respond quickly to requests.

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Working with the media

• Be prepared.
• Dont expect an immediate commitment.
• Dont complain about minor inaccuracies in
  stories.
• Never ask to see a story before its published.
• Be aware of basic deadlines.
• Take time to say thanks!

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Keep in contact

• Direct, personal communication on occasion is
  important.
• Dont expect to make the headlines every time.
• If you read or see a story that was done well,
  send a quick note to the reporter.

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Show me the tools!

• Theyre all located at
• www.thriventbuilds.com/resources

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Partnering with the ASO media relations
teamCheryl and Kelsey

• Consulting
• Assistance with writing and editing
• Media lists

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If you have questions about this training
Cheryl Winget (Habitat for Humanity
International) Media Relations Specialist Cheryl.W
inget_at_thrivent.com 612-844-5025 Minneapolis, MN
Kelsey Peterson (Thrivent Financial for
Lutherans) Media Relations Specialist Kelsey.Peter
son_at_thrivent.com 612-844-5825 Minneapolis, MN