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XS Energy Drinks have a blast

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Forecast of energy drink market, is that it will continue to grow at current ... Genuine potential to be number one energy drink in Australia. ... – PowerPoint PPT presentation

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Title: XS Energy Drinks have a blast


1
XS Energy Drinkshave a blast
2
Vitamin B BLAST all the Energy without all the
Sugar get the rush without the jittery side
effects
Compare the other Brands
3
(No Transcript)
4
History of the Industry
  • The category has emerged since 1997 Market
    growing at 30 per year and is currently worth
    over US250 million.
  • Future of the market is seen as replacing other
    caffeine delivery categories (coffee declining).
  • 1 million cans being produced every 48hrs in the
    US

5
History of XS
  • Developed by a nutrition company with a focus on
    low glycemic products.
  • Official drink of the MTV Music Awards.
  • 150 million of sales already achieved in Aust /
    NZ with 60 million of profit returned to
    distributors.
  • Currently 25 market share in Australia and
    distributing 250000 cans per month.
  • Specifically copied on the Adaptogenic blend of
    herbs that the Soviets developed for the
    Lillehammer Winter Olympics.

6
XS Energy Drink
  • Grape-Berry Blast
  • Citrus Blast
  • Tropical

7
Whats in our XS
  • Berry and Citrus flavors to mask the taste of the
    Herbs and Vitamins (something the other brands
    have been unable to do)
  • Healthy Safe Artificial Sweeteners
  • Acesulfame Potassium (Ace-K) an inert salt, it
    passes through the body without change or effect,
    is 150-200 times sweeter than sugar, has had over
    90 clinical trials, launched to the world market
    in 1988, approved for use in drinks in 1997.
  • Sucralose unique for launch as both sugar
    derivative and most broadly approved. 600 times
    sweeter than sugar, yet inert. Tested for over
    20 years and sold in over 100 countries.
  • NO SUGAR - NO CARBS - NO BULL

8
Whats in our XS
  • Caffeine 60 mg of synthetic caffeine (not like
    caffeine bound to organics in coffee and tea),
    helps deliver vitamins faster. Big Caffeine
    Advantage.
  • Adaptogenic Blend of Herbs
  • Ginseng controls sugar levels, fights fatigue
    and stress.
  • Quinquefolium american white ginseng.
  • Senticosus (touch me not flower), helps
    andrenal function, reduces anxiety and stress,
    reduces weakness in lower limbs.
  • Schisandra (red berry vine), overcomes fatigue,
    provides liver support.
  • Astragalus (pea family), lowers blood pressure,
    regulates sugar levels.
  • Reishi (chinese mushroom), controls blood
    pressure.
  • Twice the Vitamin B of our Competitors
  • B3 antioxidant and maintains skin
  • B5 needed for biomechanical reactions in the
    body
  • B6 aids co-ordination and produces red blood
    cells
  • B12 maintains nerve sheaths and repairs DNA
  • Genuine Diabetic Benefits

9
Target Audience
  • Males and females age 18-30, or people who think
    they are 18-30
  • Mothers who want their children to drink
    something more beneficial than soft drinks.
  • Endurance Athletes / Triathletes/ Marathon
    Runners
  • People currently drinking other stimulant drinks
    to obtain some type of boost.
  • People who are concerned with the amount of
    sugar, caffeine, and calories contained in a
    majority of popular soft drinks.

10
Objectives
  • Leverage the excitement and momentum created from
    the United States success with XS Energy Drink
  • Capitalize on the exceptional growth of the
    energy drink market.
  • Create a massive passive income.

11
Marketing
  • XS as a marketing tool
  • Lead with a wanted product
  • Young market
  • Door opener
  • Sampling events
  • Sports events
  • Fitness Centres
  • Markets / Fairs

12
Profitability
  • High consumability makes it one of the most
    profitable products.
  • Full PV for Distributors

13
Future of XS
  • Forecast of energy drink market, is that it will
    continue to grow at current levels for several
    years yet.
  • Genuine potential to be number one energy drink
    in Australia.
  • Remember that as with all opportunities you can
    either be a spectator or a participator

14
XS Energy DrinksPowerFit Personal
Performancewww.powerfit.net.auJeff SmithPO
Box 2220Redcliffe NorthQld Australia 4020ph
0421 908746info_at_powerfit.net.au
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