Successful Site Architecture

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Successful Site Architecture

• Matt Bailey
• SiteLogic
• Matt_at_SiteLogicMarketing.com

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• 3 Issues of Accessibility
• Lack of alt text.
• Images maps that neither have alt text or a
  functional
  
• equivalent on the page.
• Requirement for a mouse to perform various
  functions on the site.
  

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zon.com/images/G/16/checkout/spc/sign-in/btn_signi
n.gif" width"306" name"submit_sign_in" height
"34" border"0" /
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• Make a site with a clear hierarchy and text
  links. Every page should be reachable from at
  least one static text link.
  
• Offer a site map to your users with links that
  point to the important parts of your site. If the
  site map is larger than 100 or so links, you may
  want to break the site map into separate pages.
• Create a useful, information-rich site, and write
  pages that clearly and accurately describe your
  content.
  
• Think about the words users would type to find
  your pages, and make sure that your site actually
  includes those words within it.
  
• Try to use text instead of images to display
  important names, content, or links. The Google
  crawler doesnt recognize text contained in
  images.
• Make sure that your title and alt tags are
  descriptive and accurate. ...

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• 1.1 Provide a text equivalent for every non-text
  element.
  
• 1.2 Provide redundant text links for each active
  region of a server-side image map.
  
• 4.1 Clearly identify changes in the natural
  language of a documents text and any text
  equivalents (e.g., captions).
  
• 6.1 Organize documents so they may be read
  without style sheets.
  
• 14.1 Use the clearest and simplest language.
• 6.5 Ensure that dynamic content is accessible or
  provide an alternative presentation or page.
  
• 13.1 Clearly identify the target of each link.

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• Redesign your site and maintain your rankings.
• Rewrites
• Redirects
• Links

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Identify the top entry pages by URL
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Identify the top entry pages by URL
-- Match keyword traffic that is unique, or the p
rimary referral term per URL
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• 301 Redirect
• Old page to new page
• Old Directory to New Directory
• Yahoo!
• Redirects from one domain to another will index
  the "target" rather then the "source".
  
• Meta Redirects
• 1 sec treated as a 301,

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CSS Standards

• Can validated code help you rank higher?
• Do sites using CSS rank higher?

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CSS Cascading Style Sheets

• Allows content to be primary focus on the page
• Design elements and mark-up contained externally
• Reduces page clutter

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CSS v. Tables
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CSS v. Tables
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CSS v. Tables
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CSS v. Tables
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CSS v. Tables
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Standards Validation

• Validation can uncover coding errors
• Assures that spiders index content
• Validation does not increase rankings . . . but
  it may help.
  

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Thank You!

• Matt Bailey
• SiteLogic
• Matt_at_Site-Logic.com

Find more at www.sitelogicmarketing.com/blog.