PODCASTING

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(No Transcript)
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PODCASTING A new exciting communication channel
for your business
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Podcasting
The process of creating and distributing audio or
video files via the internet using RSS. This
web feed can be downloaded as a free or
subscribed service. The content is viewed using
aggregators like iTunes or iPodder.
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How does Podcast work?
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Create edit audio file
Create RSS make available through catalog
online
User subscribe download Podcast feed
Listen to Podcast anytime, anywhere
Publishaudio file to server
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Podcasting the next big thing

• Apple has announced a partnership with Motorola
  to place iPod technology in their ROKR cellular
  phone
• Sony-Ericsson, Nokia and others are racing to add
  music and audio downloading to portable devices
• Yahoo recently launched its Podcast portal
• Forrester Research expects listening to a
  Podcast once a month or more to reach 12.3
  million households by 2010

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..Is it real, or just a fad?

• More than 22 million American adults own iPods or
  MP3 players, and 29 percent of them have
  downloaded Podcasts
• Between 2004 and 2010, the use of Podcasting will
  enjoy an annual growth rate (CAGR) of 101 among
  US consumers
• Market research firm IDC projects sales of such
  portable devices will increase to 116.1 million
  units by 2008

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Why Podcasting??

• On demand content- Anywhere Anytime
• A powerful, alternate communication channel for
  Marketing, PR, Education Training
• Cheaper than web casting and effective than
  textual material
• Additional Internet visibility traffic from
  RSS, Blog Podcasting directories
• More frequent touch points and top of mind
• Adoption is growing fast and access is becoming
  easier

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• Product announcements
• New services
• Technology overview
• Sales presentations

Replace or supplement regular company newsletters

• Interviews updates
• from key executives for
• Employees
• Customers suppliers
• Other communities

Conference/Seminar session audios

• Salesforce
• Customers
• Channel partner training

• Technical support
• Rescue and recovery
• Security notes

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• Mentorwares Podcast
• end to end process

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Development Cycle
A complete solution that includes an admin page,
a landing page and reports can be developed and
deployed in 4 weeks.
Requirements Gathering
Deployment
Development
Quality
Lean development process quick turnaround time
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Requirements Gathering
1st week
Requirements Gathering
1.1 Gather content in audio/video format 1.2
Gather authoring details/headers/titles for
content that has to be podcasted 1.3 Corporate
branding guidelines to be followed 1.4 Output
formats and download requirements (resolution,
download speed, etc) 1.5 Any other
standards that need to be adhered
Lean development process quick turnaround time
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2nd week
Development
Requirements Gathering
2.1 Create GUI/get approval from customer 2.2
Build landing page 2.3 Repurpose media to make it
Podcast ready 2.4 Upload media on to MW
server 2.5 Create RSS feed based on number of
media files 2.6 Create admin interface for
customer 2.7 Publish final content in multiple
media and languages based on customer
specification Optional For users who want
to view as normal downloadable content 2.8 Create
links to MP3 files 2.9 Provide options to
download flash player and play on local disk
Lean development process quick turnaround time
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3rd week
Quality
Requirements Gathering
3.1 Check for content accuracy 3.2 Check for
conformity to guidelines and standards 3.3
Perform usability testing 3.4 Perform acceptance
testing 3.5 Perform load test
Lean development process quick turnaround time
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4th week
Deployment
Deployment
Requirements Gathering
4.1 Conduct Beta test on MW server 4.2 Send for
customer review 4.3 Incorporate Changes 4.4
Check integration with Akakmai for connection and
download speed 4.5 Demonstrate usage of Admin
section to customer 4.6 Publish reporting
schedules 4.7 Publish server side maintenance
schedules and outages 4.8 Customer release and
sign off
Lean development process quick turnaround time
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Mentorwares Podcast A complete solution
Content development

• Script development
• Existing audio into Podcasts

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• Sample Work

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Podcast- landing page
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Podcast Flash Player
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Vodcast- landing page
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About Mentorware
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Mentorware, Inc.

• Mentorware was founded in 1996
• We create and enhance business solutions through
  innovative use of Technology, leveraging the
  Global delivery model.
• We enable business critical communications
  through turnkey solutions and delivery mechanisms
• Our offices are located at Fremont, Bangalore

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Verticals Customers

• High-tech - solutions characterized by rapid,
  quick turn-around fast-paced training and
  marketing communications
• Banking - solutions focused on helping retain
  customers and cross-sell products by leveraging
  online medium
• Finance - solutions aimed at providing easy to
  implement, rapid customized eLearning that can
  be frequently updated

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Mentorware Technology OverviewThe Multicast
Approach

• Multiple modes of delivery
• Webinars/Webcasts, Podcasts, Portals/Microsites,
  CD/DVD

• Multiple modes of
• transmission
• Live, On-Demand, Simulated

eLearning/Webcasting Platform powered by Akamai
CDN

• Multiple devices
• Portable digital audio players, Media players,
  Mobile devices, Computers

• Multiple formats
• Streaming audio video, Downloadable audio
  video,
• Flash integrated audio video

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Mentorware capabilitiesSupported by the SaaS
delivery model

• Consulting
• Content creation
• Media creation
• Content presentation
• Platform customization

eLearning
Marketing Sales
Invite
Instruct
Conference Online
Executive Briefings
PRODUCTS
SERVICES
PRODUCTS
SOLUTIONS
SOLUTIONS
SaaS Software as a Service
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Thank you