Adding WAN Optimisation to Boost Storage Sales Success

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Blue Coat in a Virtual World

• Adding WAN Optimisation to Boost Storage Sales
  Success

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Blue Coat Products
Application Delivery Network End-to-End User
Experience Control
ProxySG Get Focused
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Blue Coat Solutions
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Application DeliveryThe Network Groups Cycle
of Pain
Server Consolidationand Mobile Workers
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Application Delivery Mapping Pain toProxySG and
PacketShaper Solutions
External Applications / Software as a
Service
Key Needs PacketShaper Visibility,
Application Performance Monitoring Bandwidth
Management Policy and Control of P2P and
bursty traffic
Key Needs ProxySG Accelerate external apps
Optimize SSL Per application policy
Recreational Traffic Web 2.0 and mashups
Key Needs PacketShaper Monitoring,
SLAs/metrics Transaction Protection VoIP Call
protection Enhanced MPLS
Traditional Applications
Key Needs ProxySG Secure Web Gateway and
Security Policy and control of all web traffic
Voice and Unified Communications
Video
Server Consolidationand Mobile Workers
Key Needs ProxySG Accelerate internal traffic
CIFS and MAPI acceleration HTTP/HTTPS
acceleration Byte and Object Caching
Compression
Key Needs ProxySG Optimize CDN Video
Streaming Video QoS Optimize streams
Key Needs ProxySG Client Acceleration
Caching Security
Desktop Virtualization
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Application Delivery Mapping Pain toProxySG and
PacketShaper Solutions
External Applications / Software as a
Service
Key Needs PacketShaper Visibility,
Application Performance Monitoring Bandwidth
Management Policy and Control of P2P and
bursty traffic
Key Needs ProxySG Accelerate external apps
Optimize SSL Per application policy
Recreational Traffic Web 2.0 and mashups
Key Needs PacketShaper Monitoring,
SLAs/metrics Transaction Protection VoIP Call
protection Enhanced MPLS
Traditional Applications
Key Needs ProxySG Secure Web Gateway and
Security Policy and control of all web traffic
Voice and Unified Communications
Video
Server Consolidationand Mobile Workers
Key Needs ProxySG Accelerate internal traffic
CIFS and MAPI acceleration HTTP/HTTPS
acceleration Byte and Object Caching
Compression
Key Needs ProxySG Optimize CDN Video
Streaming Video QoS Optimize streams
Key Needs ProxySG Client Acceleration
Caching Security
Desktop Virtualization
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PacketShaper Fit
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PacketShaper as a Key Enabler Part of the Sale /
Eval / POC

• Leave PacketShaper inline for two days
• Live results or WAN Performance Report
• Frame the value
• What are your biggest networking problems? Do
  you know why?
• How much recreational traffic is on the WAN? Do
  you know?
• Are you moving towards IP Telephony? Is the
  quality ok?
• Do you use any streaming content? How about
  salesforce.com?
• Look for differentiation in the results
• Internet/outsourced secure websites
• Streaming video
• Problems with bandwidth management

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Selling the Blue Coat Value in Centralisation and
Virtualisation Projects

• Storage Group
• Implement Acceleration to consolidate and deliver
  fast access to centralised / virtualised storage
• IT in general
• Intelligence through Deep Visibility
• Identify measure applications
• Track response, troubleshoot problems
• Identify issues, choose tools
• Increase performance of all key apps
• Bulk Files, storage email
• Transactions ERP, CRM, Thin
• Protect and guarantee availability
• Ensure availability of key applications
• Control recreational and malicious traffic

Centralisation of storage, virtualisation
anddata warehousing
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WAN Optimization Benefits
Accelerate
P
Internal Bulk Applications
Caching Byte Object
Storage Consolidation File Access Email Intranet B
ackup DR Image Distribution
Protocol Acceleration (TCP, CIFS/NFS, MAPI,
HTTP, etc)
Compression
Basic QoS
1 1 1 1 1 1 1 1 1 1
SSL Acceleration
External Applications
Streaming Acceleration CDN (Content Delivery
Networking)
Blue Coat
Video Multi-Media Business Web Software as a
Service (SaaS) Recreational Malicious
External Web/SSL
Advanced Web Policy
Advanced Application ID Technology
Real Time Applications
Voice Video Conference Real-Time
Transactions Thin Client RT Virtual
Application-Sub Classification
Application Session QoS (ASQ)
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Blue Coat Advantage
Accelerate
See
Secure
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
P
WAN Optimization
Application PerformanceMonitoring
Secure Web Gateway
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Bringing it All Together Selling the Blue Coat
Advantage
Accelerate
WAN Optimization
Depth
Depth
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Blue Coat in a Virtual World

• Adding WAN Optimisation to Boost Storage Sales
  Success