Vine: It’s the new place to create engaging e-commerce videos

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Vine Its the new place to create engaging
e-commerce videos
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According to one of the recent surveys, more than
one in three retailers resort to Vine and the
micro-video publishing app for producing videos,
the short videos are helping the e-commerce
merchants to effective execute their content
marketing activities. Vine is a free app that
allows the users to create 6 seconds video. The
usage of Vine isnt still as popular as Facebook
or Twitter, but it is certainly catching trend.
Some of the top web design and development
companies in New York are even helping clients do
consult them on using Vine. If you are an
e-commerce merchant, you too can use Vine and
heres how you can do it effectively
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Product Display
A vine video can be easily shot using an IPhone
or Android operated mobile phone. Through video
product demonstration, shoppers get an animated
view of the product. Seeing this, clients can
understand it well before making a buying
decision. Moreover, with a 360 degree walk
through, you also lure customers who are
demanding visually pleasing demonstrations. Some
of the prominent retailers like Net-A-Porter use
Vine to pomp off about their womens shoes. You
can also use the same videos to promote products
over your social pages.
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Brand Fun
Fun is whats missing from our daily lives and
integrating brand with the element of fun can
really be eye-catchy. Entertaining videos have a
great power to go viral and expose your services
to the potential customers. The multi-channel
retailer, Nordstrom, recently released a video
that had more than 140 likes on Vine itself.
These videos might not necessarily be
informative, but just for entertaining the users
so that they can relate to it and make a deep
connection between your brand and themselves.
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Story-telling
Quite chewed, story-telling still remains the
hottest buzzword around in the industry. Produce
innovative Vine videos that can showcase the
manufacturing capabilities, workplace stories or
even the quality check process. It can be
anything inside doors that appeals the users to
choose you over the competition. Recently, one of
the leading retailers, American Apparels,
launched videos that covered PESTLE issues
related to their consumers and potential
prospects. Taking societal issues and
representing them in a way that it attracts the
users would really work wonders.
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Contests
The web design and development companies in the
New York propose running contests using Vine
videos. After Instagram and Pinterest, Vine would
surely interest consumers for participating in
the contests. Customers can re-post these videos,
post comments and take a free giveaway. Theres a
lot more that you can do with Vine.
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Some examples of Vine videos used effectively by
merchants include

• https//vine.co/v/bJ9dTgx3wJt
• https//vine.co/v/MZ2rzh6e3mx
• https//vine.co/v/MKgaH6M1Ovd

Wrapping up, Vines short videos can be extremely
uses for a host of content marketing initiatives,
Apart, it can also be used to promote the brand,
answer the FAQs, promoting the mobile app or even
help the customers with a better after sales
service. In the time to come, you might also like
to use Vine to show users the information on
processing a return or finding an order history.