Pam Talbot President

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Pam TalbotPresident COO Edelman
Opportunities for Government and Industry to
Address the Obesity Epidemic

• March 12, 2003

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Our Panelists
Mr. Bill Layden
Dr. Julie Gerberding
Dr. Jim Hill
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Call it the Perfect Storm or The Slippery Slope
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The problem has a name, and the media is onto
it
Obesity Epidemic
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Note Figures represent IFIC tracking of wire
reports and major print articles on the issue and
do not
necessarily reflect the true number of stories.
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Americas Fattest Cities

• 1. Houston, TX 2. Chicago,
  IL 3. Detroit, MI
  4. Philadelphia, PA
  5. St Louis, MO
  6. Cleveland, OH 7. Atlanta, GA
  8. Columbus, OH
  9. St. Louis, MO
  10. Charlotte, NC
• Source Mens Fitness, January 2, 2003

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Its visible and visual

• London theatre seats being re-sized to fit
  Super-sized Americans

Corsets are coming into fashion again as women
give up on naturally looking slimmer
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Consumers are on overload
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Information lags reality
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Consumer Paradox

• 69 adults overweight
• 67 adults say its all about pleasure
• Yankelovich 2002

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From a policy perspective, the problem is really
just coming into focus
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Lawsuits Politics
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So Where Do We Go Next?

• What are the Opportunities for Government and
  Industry to Work Together to Address the
  Obesity Epidemic?