Social media marketing (1)

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Social media marketing
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Content

• Introduction
• What is social media
• Why social media is important
• Social media marketing using Facebook
• Social media marketing using Twitter
• Advantages of social media marketing
• Disadvantages of social media marketing
• Traditional media vs. Social media

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Introduction

• SMM refers as social media marketing. It is a
  process of gaining, visibility, and traffic to a
  website through social networking site.
• It increases sites popularity among people and
  help in making business contact.
• Social media marketing is used as a branding tool
  and can increase conversation, sales tracking,
  page views, and add exposure.
• By using some famous social networking sites it
  is easy to increase the site traffic and rank.
  These networking sites are
• Facebook
• Twitter
• LinkedIn

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What is social media

• Social media is a tool of interaction among
  people in which they create, share, and exchange
  information and ideas in virtual communities and
  networks.
• Social media is about building a conversation
  with your clients and your customers.

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Why social media is important

• It is important because
• Connect you with customers
• Brand your business
• Promote your service or product
• Increase traffic to your website
• Increase Sales through online conversions
• Cost-effective

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Social media marketing using Facebook

• It is easy to create pages for products,
  organization, celebrity, etc.
• Easy to upload photos and link which direct to
  your website.
• Facebook provides classified add services.
• Facebook provide a facility that you can send
  message that person you have no connection.
• It is cost-effective.
• We can send offers, promotional codes, discount
  coupon to the members, group, etc.
• We can create multiple admin for a page.
• User can set their profile according to them.

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Social media marketing using Twitter

• Twitter is the social media marketing tool that
  lets you broadcast and your update across the
  web.
• Attractive bio increase productivity.
• We can easily gain followers by following the
  active member in Twitter.
• We can post a product, link, etc.
• Build strong and powerful relationship with
  prospective customers.
• When we follow 100 members we will get atleast 70
  followers.
• Create banner about product, services, and
  organization etc.

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Advantages of social media marketing

• Increase brand recognition
• Cost-effective
• Real time customer satisfaction
• Increases website traffic
• Decreased marketing cost
• Easy to get feedback
• Improved customer insight

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Disadvantages of social media marketing

• Risk of negative comments
• Time consuming
• Hacker's threads

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Traditional media vs. social media
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For more detail visit here http//www.vertexplus
.com/social-media-optimization.htm

• Thank you