CSR A Perspective for Entrepreneurship in EECs

1
CSR- A Perspective for Entrepreneurship in EECs?

• -About Win-Win Opportunities-

2
What does CSR mean from Management Perspective?

• Create corporate value
• Risk management To address the non-intended
  negative outcome of business activity
• Chance management New business models, new
  products, process innovations
• Imbedding the CSR into the company strategy
• Win-Win Benefit for the society benefits for
  the enterprise

3
Key issues
Voluntary commitment vs. legal regulation

• Internal view
• Personnel resources
• Human Resources management I (flexicurity,
  efficiency)
• enhancement of communication (acceptance, CI)
• participation of staff (motivation, commitment)
• your people can do more than follow your
  demands
• Environmental resources
• energy cost reduction
• materials input / consumption
• waste reduction

4
Framework

• Social dialogue at different levels
• Adaptation to change
• Enhancement of employment markets
• key players social partners, the state, NGOs
• Presentation of benefits
• internal - external
• strengthening regional / sectoral social dialogue
• networking of good practice
• Reputation of the enterprise

5
Opportunities and Challenges

• Flexibility /adaptation to change
• Better motivated staff
• Better use of resources
• Higher productivity
• Higher added value
• Increase of reputation
• Access to markets
• sustainable development
• Avoidance of regulation
• Taylored solutions

• Building of management competency
• Create understanding
• Development of HR Management qualifications
• Finding new forms of cooperation
• Evaluation of good practices
• role and support of state