On Page SEO Activities

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SEO On Page Optimization
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FRESH IDEAS
UNIQUE STYLE
BEST SOLUTIONS
A global provider of full-spectrum software
services, Indicsoft is known the world over for
delivering forward-looking, scalable, robust and
cost-efficient solutions to its clients.
SEO On Page Optimization
Contact Us Office Plot no 110, 2nd Floor Pocket
1, Jasola Vihar, New Delhi 110025 Tel 91-011
41029772, 29948403 www.indicsoft.com
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www.indicsoft.com
SOMETHING
ABOUT US
We provide high quality web/mobile app
development
A global provider of full-spectrum software
services, Indicsoft is known the world over for
delivering forward-looking, scalable, robust and
cost-efficient solutions to its clients. The
solutions provided by Indicsoft help its global
clientele to add an unprecedented value to their
businesses. From concept to effectuation,
Indicsoft is the answer to the most complex
software problems that diverse industry segments
face today, will continue to face in the future
Indicsoft represents an amalgamation of a culture
of refined innovation and vastly experienced
people. Indicsoft Technologies works very
strongly with its customers to develop
customize applications that provide 100 client
satisfaction.
For more information please visit your website
www.indicsoft.com
Contact Us Office Plot no 110, 2nd Floor Pocket
1, Jasola Vihar, New Delhi 110025 Tel 91-011
41029772, 29948403 www.indicsoft.com
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What is SEO?

• Search engine optimization (SEO) is the process
  of optimizing a webpage to improve ranking and to
  achieve higher visibility on search engines
  result pages (SERPs).
• It is the process of affecting the visibility of
  a website or a web page in search engine's,
  natural or unpaid results.

Types of SEO
SEO is traditionally divided into two main areas

• On Page Optimization - On Page Optimization is a
  process of what can be done on the pages of a
  website in order to make it more search engine
  friendly to achieve good search engine ranking
  for targeted keywords.
• 2. Off Page Optimization - Off-page SEO is a
  process of optimizing your web pages outside your
  website by getting links back to it as the only
  thing you can do outside your website is to build
  links back to it.

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• On Page Optimization

• On Page optimization is one of the very first
  step of SEO which every webmaster should look
  into.

• This technique includes the optimization of
  texts, images, tags, URL structure, internal
  links, headers etc
• Proper on-page optimization for a website will
  not only rank well in a search engine but also
  increase the overall readability of the website
  for our visitors.
• On page search engine optimization is the most
  important part in the process of SEO. It is said
  that if on page SEO is perfect, 70 job of the
  SEO is done and rest depends on the off page SEO.

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• Important Component of On Page Optimization

1. Title Optimization
2. Meta Tags Optimization
3. Important HTML Tags (HI Tags / Alt tags)
4. Keyword Optimization
5. Internal linking/External Outbound Linking
6. URL Optimization
7. Image Optimization
8. Content Optimization

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Title Tag Optimization

• Title tag is the page title what is displayed in
  the title bar of your browser window.
• Title tag represents the whole flavour content
  of your website.
• A sites title tag is the most important website
  optimization element and this page title appears
  in three places
• Google search results page
• On the top of a users browser bar and
• In other websites when you bookmark a page.
• A title tag should be short but descriptive
  enough for your visitors to identify you and your
  business.
• Title tag is the first thing that is shown
  indexed by the search engines.
• Title has to be appealing enough to the search
  engine in order to rank you above thousands of
  other similar websites like yours.

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• Guidelines for Page Title Tag

• Use only one per page, placed within the ltheadgt
  tag
• Each page should have a unique title.
• The primary target keyword should appear first.
• Avoid keyword stuffing
• Avoid duplicating the exact text string within
  the lth1gt tag text
• Use key-phrases instead of keywords
• The title shouldn't consist of much more than
  about 9 words or 70 characters.
• Ensure site branding goes last
• Reflect the most important keywords used in the
  pages body text
• Do not make the content in the title tag longer
  than 69 characters
• Do not use stop words
• Do not use special characters

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• MetaTag Optimization

There are two important Meta Tags. They are Meta
description tag, Meta keyword tag, Revisit tag,
Robots tag, Googlebot tag.

• Meta Description Tag
• A sites Meta description should contain a brief
  description of your website focusing on the areas
  and services that your business is specialized
  in.
• The meta description appears on a Google search
  results page under the Page Title.
• This small piece of text can be considered as a
  selling snippet, if a searcher finds it appealing
  he is likely to click and go inside your page to
  find out more information
• If your Meta Description is too generic and isnt
  written too well then there is a chance that your
  site will simply be ignored

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• Guidelines for Meta Description

• Be under 150 characters (but not under 100
  characters take advantage of the space you have)
• Incorporate the primary target keyword. Including
  some of your keywords will give you some
  advantage in Googles relevancy algorithm
• Provide a valuable, compelling reason for why
  someone should visit the page

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• Meta Keywords Tag

• Meta keywords are the least important tag for
  Search engine like Google. But it is an easy way
  to tell our important keywords to search engine.
• Meta keywords should contain less than 250
  characters.
• Now Google is not considering Meta keywords as
  one of the ranking factor. But other search
  engines still use them in their algorithm

• Guidelines for good meta keywords tags
• Use synonyms
• Use unique keywords
• Add very few meta keywords(Max 10) to the page
  that are related to the page title and content
• Note Do not stuff too many keywords

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• Robots Tag

Use a special HTML ltMETAgt tag to tell robots not
to index the content of a page, and/or not scan
it for links to follow. Usage Inserted in the
ltheadgt section ltheadgt ltmeta
namerobots contentcontentgt lt/headgt

• Googlebot Tag

Googlebot obeys the noindex, nofollow, and
noarchive Robots META Tag. If you place the tag
in the head of your HTML/XHTML document, you can
cause Google to not index, not follow, and/or not
archive particular documents on your
site.   Example ltmeta name"googlebot"
content"all, index, follow" /gt
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Important HTML Tags

• It is necessary for you to highlight certain
  parts of your website that you want your readers
  to look at and there are several tags in html
  which allows you to do
• Header tags h1 h2 h3
• Bold strong,
• Italic em
• The text inside your header tags (e.g. h1) is
  given very high importance by the search engine
• Header 1 Header 1 should be used to define the
  most important section of your page. Usually
  Header 1 is used for Sites title or header text.
• Header 2 3 Header 2 and 3 can be used for
  Page/Post titles or important sections of your
  pages. Separating your content with headers is a
  good practice as it makes your site more readable
  and easy to navigate.

Header Tag
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• Text Styles

Bold You can bold (e.g. strong) certain words
which are of high importance. Sometimes its good
to bold your keywords where appropriate. However
overdoing this may get you penalized. Italic
You can use the em tag to emphasize certain
words which will appear in italic. Anchor tag
is used to create links. Example lta
href"http//www.indicsoft.com/"gtIndicsoft
Technologieslt/agt

• Anchor/link Tag

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• Alt Tag

• HTML tag that provides alternative text when
  non-textual elements, typically images are used.
•  
• It is a graphical user interface element which
  displays a small hover box with information about
  the image being hovered over. User can find the
  information without clicking on it.
•  
• Benefits of using alt tags
• The content becomes visible when a mouse passes
  over the image
• The content appears whenever the image fails to
  load
• And the latest HTML Specs require that images
  must have an Alt Tag
• Example
• ltdiv align"center"gtltimg src"images/e-book.gif"
  alt"Free eBook" width"220" height"26" /gtlt/divgt
•  

• Alt Tag With Title (tool tip)

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• Keyword Optimization

• In web terminology a keyword is a term that a
  person enters into a search engine to find
  specific information.
• Most people enter search phrases that consists of
  between two and five words. Such phrases may be
  called search phrases, keyword phrases, query
  phrases, or just keywords. Good keyword phrases
  are specific and descriptive
• Your sites content needs to be optimized in such
  a way that it can suit both search engines your
  readers
• Stuffing your site with too many keywords can
  make your site unreadable. So have balance
  between your keywords your content.

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Important elements of Keyword Optimization

• Research Do a proper research before you decide
  on your keywords. There are plenty of free tools
  that can help do keyword research. (Ex - SEObook
  Keyword Suggestion tool, Google Keyword planner
  Tool)
• Long Tail Keywords It is good to target some
  long tail keywords as they are comparatively
  easier to rank for. During your keyword research
  gather long tail keywords or give your own long
  tail keywords, for ex add some common words like
  best, free, cheap, top etc. along with
  your actual keyword and that makes good long tail
  keywords.
• Synonyms Related Keywords Giving keywords
  synonyms helps make content sound natural and
  still helps in SEO.
• Keyword Density Keyword density is the
  percentage density of a keyword or phrase
  available on a webpage compared to the total
  number of words on the page. It is one of the
  important ranking factors for search engines to
  display a webpage on the SERP. Try to have a
  moderate keyword density so that it can help the
  search engine to determine that your page is
  indeed related relevant to the keyword that you
  are targeting.

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• Internal Linking

• It is important to optimize your internal
  external outbound links for search engines as
  well as to give your visitors a better
  navigation.
• Important elements of Link Optimization
• Use good Anchor Text when you are linking to
  other people and for internal linking as well.
• Include appropriate keyword in the anchor text
  which gives the outbound link a proper meaning
  and value.
• A good clean Internal Link Structure with
  proper use of anchor text will definitely help.
  E.g. SEO Services is a better anchor text
  compared to click here.
• If you mention primary target keyword of a
  particular page on other pages within your site,
  link to this page using the primary target
  keyword as the anchor text. For example, you
  should link to a page about SEO services using
  the anchor text SEO services
• Anchor Text - The Anchor Title plays a very
  important role and will be seen by most of the
  search engines. So your anchor title should have
  appropriate keywords.
• The Anchor Text is important part which should be
  selected very carefully because this text will be
  used not only of search engines but also for the
  navigation purpose.

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• URL Optimization

The optimal format of an SEO friendly URL

• The website pages URL should include the primary
  target keyword.
• Make SEO-friendly URLs.
• Use keywords in your URLs and file names. e.g.
  www.indicsoft.com/seo-online-marketing
• Each word in the URL should be separated using
  dashes (-). e.g. www.indicsoft.com/seo-online-mark
  eting
• Use as few levels as possible.
• A file with 3 hyphens tends to look spamy and
  users may be hesitant to click on it.
• Use hyphens in URLs and file names, not
  underscores
• Hyphens are treated as a space, while
  underscores are not

• Begin with a domain name, and its categories must
  be named in such a way that they become keywords
• Have targeted keywords embedded into the webpage

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• Image Optimization

• If your site has lot of images, you need to
  optimize them as they cant be read by the search
  engines. Its very easy for a human reader to
  interpret the image into its meaning. However for
  a Web crawler the whole interpreting process is
  completely different. Search Engine spiders can
  only read text but not images. So you need to use
  some special tags for your images in order to
  give them some meaning.
• Alt text ALT text or Alternate Text is the text
  to describe your image when your mouse moves over
  an image on your web page. The text should be
  meaningful but short. You can use your relevant
  keywords as ALT text. If your browser cant
  display the image for some reason, the alt text
  is used in place of that particular image.

• Image Optimization Elements

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• Image Optimization Elements

• Image Title always use the title tag in images
  which will show the title as tool tip when a user
  moves his mouse over the image. Example of an
  image with title tag img srchttp//imagelocati
  on.jpg altImage description titleTitle of
  the Image
• Image Linking Whenever you want to link to your
  image, use the image keywords in your link text.
  Example use view an Apple iPhone, instead of
  Click here to view as the anchor text.
• File name always use meaningful file name for
  your images, use names like apple-iphone-cover.jp
  g instead of meaningless DSC24045.jpg. Keep
  image file name same or similar to the ALT text.

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• Content Optimization

Content basically includes what you see on the
site the text, graphics and even links to
outside world. Superior the quality of your
content, the higher the ranking you achieve,
larger the traffic you gain and greater the
popularity of your website. A relevant, fresh,
and timely content is crucial to attracting and
keeping visitors to your web pages. It will help
you both draw traffic from search engines and
create audience loyalty. Search engines prefer
good quality sites in their index and search
results.
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• Unique, High-Quality Content

• Content is The King
• While raking a page against other, it matters how
  rich content is available on a page.
• SEO Content Writing ( Copy Writing)
• SEO Content Writing (also referred as SEO Copy
  Writing) involves the process of integrating
  keywords and informative phrases which make up
  the actual content of your website.
• While writing your web page content following
  tips may help you in keeping it better than others

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• The content should be directed for the specified
  target audience.
• Keyword density is strictly adhered as per search
  engine guidelines.
• Titles should always be eye-catchers, compelling
  your visitors to read on and want what you have
  to offer in your website.
• Don't use confusing and complex language. Use
  small statements to make your content more
  understandable.
• Keep your web pages short and don't put all the
  content on a single page.
• Divide your web page content also into short
  paragraphs.

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Avoid Common On-Page SEO mistakes

• Duplicate content
• URL variants of the same pages
• Off-site images and content on-site
• Duplicate title tags

Avoid spam SEO Tactics

• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking

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Thank you
Get in touch with us Phone [phone],
29948403 USA [phone] Email
info_at_indicsoft.com Web www.indicsoft.com Develop
ment Center Address Plot no 110, 2nd Floor
Pocket 1, Jasola Vihar, New Delhi 110025