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Introducing Electronic Media

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Title: Introducing Electronic Media


1
Chapter 1
  • Introducing Electronic Media

2
  • You already know a lot about electronic media.
  • Questions to ponder
  • What did 9/11 and other disasters teach us about
    media systems?
  • Why can you get by with saying something on
    Comedy Central but not on FM radio?
  • Why do shows you like get cancelled?
  • Why do so many radio stations sound alike?

3
  • 1.1 What it Means
  • Convergence
  • The coming together of, blurring lines between,
    radio, TV, cable, telephones, computers, mail.
  • Volatile Markets
  • Use of the Internet has taken audience away from
    broadcast TV, cable TV and radio.

4
  • The Democratization of Media
  • Audience has much more control over programming
    than ever.
  • Customizable media universe.
  • VCRs Time shifting, zapping.
  • DVRs TiVo
  • MP3 players, video on cell phones.
  • End of appointment television?
  • Internet provides enormous choice, freedom of
    expression.

5
  • The Effects of Government Policy
  • Telecommunications Act of 1996 brought about
    deregulation.
  • Allowed companies to own hundreds of stations.
  • Clear Channel 1,200 radio stations.
  • Critics Companies too powerful.
  • Supporters Many stations would not survive
    otherwise.

6
  • 1.2 The Players
  • Broadcasting over-the-air TV/radio.
  • Strengths Localism, free.
  • Cable 58 of U.S. households more diversity of
    programming.
  • High-speed Internet and telephone.
  • Direct-to-home satellite
  • Newspapers web versions.
  • Telephone cable, cell-phone video.
  • Computers/Internet versatility.
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