Title: Final Report of the 199596 SECDEF Fellows Program
1Final Report of the Secretary of
Defense Corporate Fellows Program 2001 - 2002
22001 - 2002 Fellows
- CAPT Natalie Young-Aranita Cisco Systems, Inc.
- San Jose, CA
- Col David Ziegler 3M Company
- St. Paul, MN
- LTC June Sellers Merck Company, Inc.
- Whitehouse Station, NJ
- LtCol Clyde Woltman United Technologies
- Hartford, CT
- LTC Bob Stanley Sears, Roebuck Company
- Hoffman Estates, IL
- Lt Col Linda Medler Oracle Corporation
- Reston, VA
- CDR Joe Beadles AMS, Inc.
- Fairfax, VA
3Agenda
- Background
- Common Observations/Recommendations
- Individual Experiences (time permitting)
4SDCFP Background
- SECDEF concerns for future Service leaders
- Open to organizational and operational change
- Recognize opportunities made possible by info
tech - Appreciate resulting revolutionary changes
underway - Affecting society and business now
- Affecting culture and operations of DoD in future
- Businesses outside DoD successful in
- Adapting to changing global environment
- Exploiting information revolution
- Structural reshaping/reorganizing
- Developing innovative processes
5SDCFP Organization
- Two officers from each Service
- High flag/general officer potential
- O-6 or O-5
- Senior Service College credit
- Eleven months at Sponsoring Company
- Group Education
- Permanent Staff
- SDCFP Director, Admin Asst.
- Net Assessment for oversight
- National Defense University for Admin support
6SDCFP Sponsors
- 01 - Prior
- ABB, Accenture, Agilent Technologies, AMS, Cisco,
DirecTV, Enron, FedEx, Hewlett-Packard, Human
Genome Sciences, Lockheed Martin, Loral, McKinsey
Co., McDonnell Douglas, Microsoft, Mobil,
Netscape, Oracle, Northrop Grumman,
PricewaterhouseCoopers, Raytheon, Sarnoff, Sears,
Southern Company, Sun Microsystems - 01- 02
- AMS, Cisco, Merck, Oracle, United Technologies,
3M, Sears - 02 03
- Boeing, FedEx, Pfizer, PricewaterhouseCoopers,
Raytheon Aerospace, Southern Company, Sun
Microsystems
7SDCFP Results
- Program objectives fulfilled
- Education, education, education
- More Sponsors than Fellows available
- Intra-group experience sharing
-
- Unique corporate experiences
- Strong corporate support
- Executive/operational level mix
- Mergers/restructuring
8SDCFP Products
- Report and Briefings directly to SecDef, others
- Business insights relevant to DoD
culture/operations - Recommended process/organization changes
- Build a cadre of future leaders who
- Understand more than the profession of arms
- Understand adaptive and innovative business
culture - Recognize organizational and operational
opportunities - Understand skills required to implement change
- Will motivate innovative changes throughout
career
9Agenda
- Background
- Common Observations/Recommendations
- Individual Experiences (time permitting)
10Two Different Cultures . . .
- Corporate America
- Market-centric war footing
- Bottom Line urgency drives
- change across corporation
- Ruthless advocates for business efficiency the
customer - Spontaneous, continuously evolving technology base
- Peacetime DOD
-
- Service-centric OTE footing
- Ambiguous Future restrains rapid change across
Services - Moral advocates for mission effectiveness the
warrior - Structured technology development, change by
blocks
. . . With Best Practices to Share
11Areas of Interest
- Organizational Agility
- Transformational Culture
- Collaborative Teaming
- The Power of Change Management
- Information Technology
- Exploiting the Web
- IT Role in Organizational Success
- Business Processes
- Leveraging Size for Spend
- Outsourcing
- Supply Chain Management
- Organizing for e-Business Transformation
- Human Capital
- Talent and Performance Management
- Efficient Employee/Customer Support
12Organizational AgilityTransformational Culture
- Corporate America uses culture to align the work
force - Change and continuous improvement articulated
as the norm - Individual performance plans linked to efficiency
initiatives - Internal and external communications foster
buy-in - DoD should
- Develop communicate unified vision, mission,
and goals - Develop in coordination with Service Agency
Heads - Widely disseminate through all command levels
- Reinforce at every leadership contact with
military/civilian workers - Identify and leverage ops/business best practices
across DoD - Form ad hoc teams to identify and benchmark
- Develop and submit process changes
13Organizational AgilityTransformational Culture
(Cont)
- DoD should
- Reward performance that leads to efficiency
- Tie pay/promotions/awards to specific
accomplishments - TSP matching Funds and/or U.S. Savings Bonds
- Permit organizations to recoup dollars saved for
future use - Brand DoD as an attractive industry partner
- Allow fair (market) profit that exceeds hurdle
rate - Share Risk--especially RD
- Streamline bid/contract processes
- Adopt industry standards more aggressively
- Financial Management
- Auditing
- Contracting
14Organizational AgilityCollaborative Teaming
- Corporations balance power of teams with unity of
effort - Ad hoc teams spontaneously collaborate at all
levels - Teams increasingly extend outside of corporation
- DoD should
- Encourage cross-Service/Agency relationships to
tackle issues - Planning, Operations, Procurement
- Foster greater tolerance for out of chain
communications - Reward success
- Communicate clear guide stars to align teams
with vision - Develop network infrastructure to link teams and
data sources - Introduce shared change management disciplines
15Organizational AgilityChange Management
- Corporate America driving agility/adaptability
through formal change disciplines - Not just old initiatives with new face (i.e. TQM)
- Common language and standardized tools
- DoD should
- Introduce a shared, formal change management
discipline - Six Sigma or equivalent
- Dedicated, fully resourced effort required
- Build momentum with low level demonstration
effort - Prospective Project - Travel Voucher Program
- Include change management in Mil/Civ Professional
Education - Champion and incentivize change--measure results
- Set organizational level objectives for change
- Tie individual performance plans/evals to change
objectives
16Information Technology (IT)Exploiting the Web
- Leading companies run their businesses over the
Web - Transformational cost efficiency and mission
effectiveness - DoD should
- Use Web for mission transactions, not just
information - On-line manuals for plug play weapon systems
check out - On-line HR for self-help administrative
processing - Internet auctions for purchase of common supplies
and equipment - Revamp the Virtual Pentagon architecture pilot
program - Single Pentagon IT infrastructure architecture
- Begin with e-mail networks, eliminate
Service-unique systems - Consolidate Pentagon IT under single joint system
- Focus on new end game processes enabled by new
IT - Then buy IT to support
17Information Technology (IT)Exploiting the Web
(Cont)
- DoD should
- Migrate from client-server architecture
- Begin with common e-mail systemeasiest to do
- Re-host interactive software applications
- Demand compliance with NSTISSP No. 11 security
requirements - Develop more reliable, redundant system
architecture - Revisit best of breed mindset to minimize
integration costs - Phase out legacy systems as appropriate
- Incrementally adopt a web-based e-business
software suite - Pick the low-hanging fruit
- i-Procurement, e-Travel, web-enabled
training/education - Partner with IT industry to transform into an
e-business - Institute biometrics, consolidate databases,
web-enable apps
SECDEF Corporate Fellows Program
18Information Technology (IT) IT Role in
Organizational Success
- Corporate America considers IT a strategic
spear - A business enabler, not just automation support
- Commits a significant portion of capital spending
- Transforming processes and leveraging technology
- DoD should
- Embrace spiral development for IT
- Allocate share of transformation funding to IT
- Make operations and technology equal
requirement drivers - IT a full partner in operations planning - not an
afterthought - Ensure better processes requiring IT to compete
equally for dollars - Give CIO a vote on formal requirements panels at
all levels - Articulate IT vision and the road map to enable
it - Consider impact to IT road map when evaluating
new weapons
19Business Processes Outsourcing
- Corporate America divesting non core
competencies - Strategic Business Process Outsourcing (BPO)
alliances - Redirecting Capital Resources to Core
Businesses - DoD should
- Continue to identify core competencies at all
levels - Team with industry to provide non-core services
- Personnel administration
- Travel management
- Finance and accounting
- Education program administration
- Medical services (non-combat)
- Information Technology
20Business Processes Leveraging Size for Spend
- Corporate America tackling procurement
inefficiencies - Only 57 of purchasing optimized (Fortune 100
survey) - Pooling purchases
- Partnering with small number of high-performing
suppliers - Better support and best price/value
- DoD should
- Fully exploit size to leverage spending for goods
and services - Establish more DoD-wide contracts
- Office supplies, CONUS ground transportation,
strategic carriers, etc. - Expand/better utilize Defense Logistics Agencys
e-Mall portal - Transform DLA
- From manager of supplies to manager of suppliers
21Business Processes Leveraging Size for Spend
(Cont)
- DoD should
- Centralize purchasing authority
- Defense Logistics Agency or Defense Contract
Management Agency - Non-standard (i.e., Service unique) purchases if
fiscally justifiable - Stand up DoD-wide cost-reduction and procurement
teams - Move to a common, DoD-wide electronic procurement
engine - Greatly expand on-line auctions
- DLA (or DCMA)
- Operates and maintains
- Trains Services and Agencies
- Services and Agencies use
22Business Processes Supply Chain Management
- Corporate America cannot beat the competition
alone - Strategic Alliances with their best Supply Chain
organizations - Supply Chain Management brings better service at
lower costs - DoD should
- Adjust mindset from Logistics to Supply Chain
Management - Single Point of Contact, e.g., Defense Logistics
Agency - Exercise aggressive inventory control, reduce
redundant inventory - Reduce cycle times
- Partner with key suppliers
- Adopt a Vendor Compliance Program
- Standards, certification, and training
- Enforcement mechanism
- Cost recovery
23Business Processes Organizing e-Business
Transformation
- Corporations view IT as a strategic advantage
- No longer just a service provider
- CIO a full business leadership participant
- IT identifies opportunities
- DoD should
- Designate office responsible for e-Business
transformation - Give DoD CIO full authority to
- Set and enforce DoD-wide standards and protocols
- Approve Service IT programs (including funding)
- Develop and implement shared services e-business
model - Give Service CIOs funding authority for all IT
program aspects - Strengthen Business Initiatives Council SDCFP
link
24Human Capital Talent Performance Management
- Corporations raising personnel performance at all
levels - Performance management, training and education
- DoD should
- Target satisfactory low performers for coaching
and mentoring - Permit dual tracks for leaders/managers
technical specialists - Craft e-Learning partnerships with civilian
education institutions - DoD-wide programs not service specific
- Include Trades and certification programs
- Address Life after the military to enhance
retention/recruiting - Web-based DoD-wide placement assistance program
- marineforlife.com as model
- DoD-wide program for non-job related training and
certification
25Human Capital Efficient Employee/Customer Support
- Corporations embracing Shared Service Model
- Reduce redundancy, gain productivity, improve
service - DoD should
- Identify DoD-wide common processes fitting Shared
Service Model - Human resources, legal, health care, supply
chain, IT, Finance - Aggressively web-enable
- Minimize customization of COTS solutions
- Develop IT solutions that enable process changes
- Gain full benefit, not just smarter typewriters
26Agenda
- Background
- Common Observations/Recommendations
- Individual Experiences (time permitting)
27Cisco Systems, Inc.
SECDEF Corporate Fellows Program
- World leader in Internet equipment and
utilization - Annual revenues FY01 22.2B
- Employees 38,000 worldwide
- Pioneer using the Internet for all business
processes - Customer sales and support
- Production management
- Financial management
- Personnel management
- In-house, online training
- Tradition of innovation
- Creating new Internet products and key
technologies - Advanced routing and switching, voice and
video-over IP, optical networking, wireless,
storage networking, security, broadband, and
content networking
28Cisco Observations
SECDEF Corporate Fellows Program
- Intense organizational culture
- CEO/executive leadership/managers proactively
build reinforce - Core values driven into all levels provides
focus for company - Customer focus and corporate citizenship
- Change Management
- Constant, timely internal communications are key
- Climate built for flexibility, acceptance of
frequent changes - Leveraging Technology
- Cisco Employee Connection Intranet an
invaluable resource/tool - Internet business solutions enable huge
productivity gains/efficiencies - Employee Performance Management
- Frequent, scheduled, individual feedback 11s
ingrained in calendars - Aggressive management of bottom 10 performers
- Rewards tied to productivity
29Recommendations
SECDEF Corporate Fellows Program
- Aggressively adopt Internet business solutions
- Build/Invest in robust network foundation
- Capitalize on power of internet capabilities
- e-Learning, Supply Chain Management, Customer
Care, Employee Services - Workforce optimization, productivity gains
- Build industry partnerships
- Engage consultants to benefit from leading edge
best business practices - Implement/Enforce strict performance management
processes - Critical for ensuring most productive workforce
- Establish and instill DoD innovation change
core values - DoD core values set foundation and climate for
continuous improvement - Service-specific core values remain
303M Company
SECDEF Corporate Fellows Program
- Diversified manufacturing company
- Annual revenues 17B
- Employees 75,000 (38,000 US 37,000
International) - Major Market Centers spanning 55,000 products and
200 countries - Industrial ? Specialty Material
- Consumer Office ? Transportation, Graphics
Safety - Health Care ? Electronics Communications
- Innovation is both legacy and lifeblood
- 30 of annual revenues from products less than 4
years old - Century Anniversary in 2002 marked enduring
success - Only 3 of companies survive 100 years
- 3M on the move New CEO, GE-proven initiatives,
Six Sigma
313M Observations
SECDEF Corporate Fellows Program
- Strong outsider CEO successfully leading change
- Crystal clear goals from former GE executive
- Razor-sharp accountability
- Headlong implementation of Six Sigma driving
results - Common language, established channels, measured
performance - Ad hoc work groups and teams powered by
electronic networking - Seamless data sharing and resource scheduling
- Well-developed intranet for business admin and
training - Relentless corporate pressure to cut costs of
business - Hold business Win cost savings ? Grow
business with savings - DoD Hold budget Optimize mission results
within given dollars
323M Observations
SECDEF Corporate Fellows Program
- Aggressive initiatives to optimize spend for
goods services - Improved discipline, pool purchases, dual
sources, competition - Saved 166M in first year on target for 500M by
2003 - Centrally managed Corporate Identity Strategy
and Standards - Careful orchestration of vision, key messages,
values and alliances - 3M highly respected for its quality, trust and
innovation - RD reticent to cater to Govt consumer without
commercial payback - Why TBD
- 3Ms commercial culture?
- Fall out from past work with Government?
- Heartwarming response support for military
after 9/11 - But generally ill-informed on the most basic
military concepts
33Recommendations
SECDEF Corporate Fellows Program
- Deploy a DoD change discipline similar to Six
Sigma - Beware superficially applied, under-resourced
quality program - Use corporate electronic productivity model where
smart - DoD lags in areas ripe for networking admin,
training, personnel - Continue to push cost-cutting as daily priority
in DoD - Profit-driven and efficient corporations still
finding 100Ms - Exploit DoDs size to leverage spending
- Global sourcing teams, supplier relationships,
e-Purchasing - Refine DOD Identity in light of corporate
successes - What images are invoked when people hear DOD?
34Merck Company, Inc.
- Global research-driven pharmaceutical company -
2d largest in U.S. - Employees 69,300 (60 U.S.)
- Revenues gt 40 B
- Locations 70 countries, 31 plants, 16
distribution centers - One of five major players in vaccine development
- 20 of worldwide market 1B in sales
- Corporate Strategy
- Focus on cutting-edge science, targeted and
well-executed marketing, continued operational
excellence - 2002 a transition year to a new platform of
opportunities - Increase research spending in 2002 to 2.9 B (up
from 2.5B) - File or launch 11 new medicines and vaccines,
2002 to 2006
35Merck Observations
- Among top 50 most respected companies worldwide
(PWC, 2001) - Ethics is a competitive advantage.
- Litmus test for all decisions ? ...medicine is
for the people. ... The profits follow...,
George W. Merck (1950) - Adapting to Changing Environment
- Position at leading edge of science is critical
- talent management
- external partnering/acquisition
- exploiting the web
- Cross-functional strategy teams break down silos
- Exploiting the web for communications and
training - Moving to self-service and new performance
management system - significant culture change throughout the company
36Recommendations
- Positive branding for DoD
- Brand DoD just as each Service is branded
- Partner with Industry/ Corporate America
- ID core competencies and focus on them
- Understand and take advantage of civilian sector
capabilities - Use Six Sigma across DoD
- Benchmark processes internal and external to DoD
- ID critical common processes
- Make them efficient and standardized
- Dedicated, fully resourced effort required
37United Technologies
SECDEF Corporate Fellows Program
- Diverse major businesses with common customers
- - Pratt Whitney - Carrier - Otis
- - Sikorsky - Hamilton Sundstrand - UTC Fuel
Cells - Fortunes Most Admired aerospace company
- 154,000 employees (80,000 overseas)
- Revenues 28B
- Assignment PWs F135 Joint Strike Fighter
Engine Program - Integrated Program Management Team
- Engineering Manufacturing Development (EMD)
Readiness - System Development Deployment (SDD)
Implementation - Integrated Product Team (IPT) Leaders Training
Program - Achieving Competitive Excellence (ACE) Initiative
Team - High Impact ACE Team (Sourcing Parts Family
Strategies)
38Pratt Whitney Observations
SECDEF Corporate Fellows Program
- Corporate Strategy
- Clear simply stated end state and bridge
articulated - Competitive advantages understood
- Focus on core competencies outsourcing non-core
- Growth aspirations linked to extensions of core
competencies - Leverages operational capability to change the
game - Culture
- Lean Thinking ACE permeate all facets of
company - Constant change is a way of life
- Willingness to stretch the limit
- Merged companies drawn into parent philosophy
39Pratt Whitney Observations
SECDEF Corporate Fellows Program
- Architecture Processes
- Empowerment/accountability at lowest levels
- Supply base consolidation
- Integrated Program Deployment implementation
- Execution
- Education
- Scorecards
- UTC coordinated Leadership Councils
- Corporate Analysis
- McKinsey Co. and Dupont
- Electronic Work Instructions
40Recommendations
SECDEF Corporate Fellows Program
- ACE application of Lean Tools
- Concept Removal of waste enhance flow (info,
product, cash) - Apply principles at operational levels
- Performance Management Process
- Concept Individual Development Plans (IDP)
products of PM - Apply at operational levels
- Education Programs
- Concept No contract/service obligation (tied
into IDP) - Apply across DoD (one standard, DoD-wide)
- Life after Military Service
- Concept Civilian employee assistance
- Apply across DoD (Military.com equivalent)
41Sears Logistics Services, Inc.
SECDEF Corporate Fellows Program
- Wholly-owned subsidiary of Sears, Roebuck and Co.
- Responsible for all logistical activities in the
Sears supply chain - Employees 13,500
- Operating Budget gt1.5 B
- 31 Distribution centers nationwide (Avg 1M Sq
Ft/facility) - Home Deliveries gt5,000,000 annually nationwide
- Average Inventory Value gt600,000,000
- Moves goods from 4,500 vendors to 2000 stores
42Sears Logistics Services Observations
Caterpillar Inc. Observations
SECDEF Corporate Fellows Program
- Sears SLS undergoing significant change
- Moving from silos to enterprise-wide approach
- Robust change management/leadership program
- Business strategy with quantifiable objectives
- Customer centric
- Improve productivity and returns
- Drive profitable growth
- Develop diverse high performance team
- Global Net Exchange System (GNX) - using the
internet for auctions - Purchase retail items for manufacture and resale
- Sales Volume in Excess of 240M more than 40M
saved to date - Liquidate liability inventory (increased cost
recovery) - Purchase supplies for home office use and
remodeling - Partner with Michelin to test collaborative
planning and forecasting
43Sears Logistics Services Observations
Caterpillar Inc. Observations
SECDEF Corporate Fellows Program
- Vendor relations
- Adopted industry standards
- Electronic Data Interchange (EDI)
- Compliance program with standards and
charge-backs - Cost recoveries in excess of 40 million
- Information Technologies
- Wide range of legacy systems
- Building bridges vice developing new systems
- Training
- Continuous process
- Moving to increased web-based format
- Cross training associates - improves company wide
perspective - Supply Chain management
- Improved efficiencies (especially transportation)
- Lower/controlled inventories
- Improved cycle times
44Recommendations
SECDEF Corporate Fellows Program
- Exploit the Internet
- Purchase of non-defense-specific products
- Liquidate old/inoperative/scrap supplies and
equipment - Training
- Collaborative planning
- Adopt a Vendor Compliance Program
- Standards/Vendor Certification and Training
- Enforcement mechanism
- Cost recovery
- Adjust mindset from Logistics to Supply Chain
Management - Inventory control/reduce redundant inventory
- Reduce cycle times
- Partner with key suppliers
- Adopt accepted industry standards
45Oracle Corporation
SECDEF Corporate Fellows Program
- Twenty-fifth Anniversary in 2002
- 1977 outgrowth of a CIA project
- Worlds second largest independent software
company - Employees 43,000 (21,000 US 22,000
International) - Revenues gt10B year
- Worlds premier provider of database software
- 42.9 of the market
- 75 of DoD systems use Oracle database software
- Second largest provider of e-business application
software - Sales of 447M exceed competitors SAP, Siebel and
Peoplesoft - Two significant transformations in seven years
- From niche data base provider to software
solutions provider - From client-server products to web-enabled
products - Implemented own software across organization
46Oracle Observations
ABB GROUP
SECDEF Corporate Fellows Program
- The 1B Savings Story confirmed by Booz-Allen
- Eye-watering technology reduced tooth to tail
- Efficiency up ? workforce down ? operating
margins up - Focused to become an e-business
- Servers and processes consolidation (not just
e-mail) - Business practices and processes standardization
- Using proprietary software
- Reliance on self-service mentality
- Shared services paradigm enhances productivity
- e-Travel, HR, education/training, procurement
- Self-service is liberating
- Transformations successful because of leadership
- Benevolent Dictator
47Recommendations
SECDEF Corporate Fellows Program
- Implement ASD(C3I) (ODITC) Virtual Pentagon
Initiative - Consolidate Pentagon IT under single joint
organization - Single Pentagon IT infrastructure architecture
- Migrate away from client-server architecture
- Leverage the web begin with e-maileasiest to do
- Re-host interactive software applications
- Secure, reliable, redundant architecture IAW
NSTISSP No 11 - Revisit best of breed mindset to minimize
integration costs - Phase out legacy systems
- Incremental adoption of web-based e-business
software suite - Accelerate easy to do, low-hanging fruit
- Common financial system, i-Procurement, e-Travel,
web-enabled training/education - Move DoD toward a full e-business architecture
48Recommendations (Cont)
- Web-based education for recurring training
- Cyber seminars, routine training, real-time
senior leader video presentations - Benchmark Oracles robust programs
- Stay the course on acquisition reform
- Industry can help
- Make the rules work for high speed technology
insertion - Partner with IT industry to quickly transform DoD
to an e-business - Renewed industry patriotism
- e-business methodology works for Homeland
Security - Biometrics, consolidated databases, web-enable
applications
49AMS, Inc.
- International business and information technology
consulting - One of 20 largest international business/IT
consulting firms - Headquartered in Fairfax, Virginia
- 7,000 employees, 49 offices worldwide
- 2001 revenues 1.2 Billion
- 30 consecutive years of growth
- Market Presence
- Recognized Industry Leader
- One of Fortune Top 50 Best Companies to Work
For - Forbes Platinum 400 Company
- Media Communications
- Health Care Utilities
- Finance Services
- Federal Government
- State Local Government
-
50AMSObservations
- A company in the midst of transformation
- Present business model under review
- Loose conglomerate of autonomous business units
less successful now - Greater Corporate involvement
- New CEO appointed
- An outsider
- Focus now more on growth through acquisition
- Branding Problem
- Corporate image tarnished by high profile law
suits - Maintaining a technically competent workforce
- Forming strategic partnerships to augment
51AMSObservations
- Increased core markets competition
- DoD, Federal, and State business space more
attractive - Leveraging experience, customer familiarity to
maintain advantage - Business Joint
- Companys strengths weaknesses recognized
- Developing permanent and/or interim partnership
to address - Leveraging technology ensures company-wide info
access - Common tools for Project Management
- Robust Best Practices data base no PM needs
to go it alone - Consolidation of Common Services
- Business Unit-specific IT/HR/Admin Support
removed
52AMSRecommendations
- Aggressive pursue use of Knowledge Management
systems throughout DoD - Maintains knowledge in house, impact of turnover
lessened - KM more than technology good Change Management
program is critical to KM acceptance/success - Accelerate acquisition reform pace
- Allows government to fully leverage competition
- Mitigates risk for industry participants
- Continue incremental fielding for
technology/products - Gets capability to the warfighter quicker the
80 solution works - Benefits apply to software weapons systems
alike - Continues development while providing capability
in the field. - Common Services Model works
- Potential savings can be realized consolidating
Service specific common functions