Company Overview

1

• Company Overview

Aug. 8, 2012
2
Agenda

• About The Mobile Marketer
• Why Mobile?
• Mobile Strategy
• Premium Mobile Websites
• Sample Applications
• QR Codes
• Text Messaging

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About The Mobile Marketer

• The Mobile Marketer is a full-service mobile
  marketing agency specializing in innovative and
  engaging mobile communication programs,
  promotions and campaigns.

Mobile Web Apps QR Codes Mobile Location
Analytics Text Message Marketing Social Media
Management Mobile SEO Mobile Advertising
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The Mobile Revolution

• More then a third of Australian Adults own a
  smart phone.
• 95 of smartphone owners search locally
• Customer attention span is only 7 sec. long

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Engagement is on the Rise
MOBILE WEB
34
of People access the web on their mobile device.
(eMarketer)
TRIPLE
DIGIT
GROWTH
rate in usage.
(Quantcast)
6
Mobile Coupons are Booming
MOBILE COUPONS
Greater than 10x user growth in 2010 with
triple digit increases in 2011 2012 in North
America.
(Yankee Group)
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Mobile is Immediate!
37
55
44
18-24 YR OLDS
18-24 YR OLDS
MOBILE USERS
checked their mobile in the last five minutes.
checked their mobile in the last fifteen minutes.
checked their mobile in the last thirty minutes.
Source InsightExpress
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Mobile Purchase Decision Making
The Mobile Purchase Decision Funnel
turns eyeballs into
buyers.

• Mobile Web
• Mobile Updates
• Mobile Apps

• Mobile Web
• SMS Coupon or Incentives
• Mobile Apps
• mCommerce

• Mobile Web
• SMS updates
• Coupons (Web SMS)
• Mobile Apps
• Polling and Voting

• Mobile Web
• Mobile Advertising
• SMS Contesting

• Mobile Web
• Mobile Coupon
• and Updates opt-in

You get valuable data at each step along the path
enabling ROI reporting and an optimization
feedback loop.
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Traditional Apps vs Mobile Web Apps
MOBILE WEB
APPS
No A separate application is required for each platform. Yes The mobile web is accessible on each platform.
Yes  Apps can take total advantage of native features. Yes/No With work, some native features can be used.
Yes Apps are a great extension of your brand. Yes Mobile sites are a great extension of your brand.
No Apps require a lengthy approval process for release. Yes Updating a mobile site takes mere minutes.
Platform Independent
Rich Experience
Brand Extensible
Easily Publishable
Use these tools to build brand preference, drive
transactions, and increase customer loyalty.
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Premium Mobile Websites

• Our mobile sites lives in harmony with existing
  websites
• We convert your existing website into a mobile
  friendly version, compatible with nearly all
  smartphones and fully compliant with your brand.

Our system auto-detects traffic from mobile
devices and redirects to your mobile-friendly
version
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Platform Benefits

• Turnkey easy, quick and inexpensive way to go
  mobile
• Proven our platform powers over 500 mobile
  websites worldwide
• Scalable always up-to-date, redundant, flexible
  and secure
• Integrated powerful CMS integrates with any
  existing website
• Our platform is
• Compatible with more than 98
• of mobile traffic!

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Over 30 features
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The Big Picture Mobile Strategy
CONVERSIONS
AWARENESS
BRAND CAMPAIGN
DR CAMPAIGN
Tailor Mobile Marketing for Lead Generation
Tailor Mobile Marketing for Campaign Recall
TOOLS/TACTICS
DATA AVAILABLE
DATA AVAILABLE
TOOLS/TACTICS
SMS response from offline media (print, TV,
etc.) SMS Contesting
SMS Phone , carrier, referring source Mobile
Web Location, device type. Must ask for
personally identifiable info.
Mobile Web advertising In-app advertising Sponsore
d apps
Mobile Web Impressions, clicks, referring
sources In-app Impressions, engagement, clicks.
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Mobile Microsites
Contact Information
Content Download
Data Collection
Mobile Commerce
Product Database
Geolocation
Social Networking
Contest Entry
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Customer Acquisition

• Allows companies to engage users and capture
  information on location
• Drive traffic through QR codes, SMS links, email,
  Facebook and Twitter
• Provides an instant and secure contact capture
  form to acquire new customers anytime, anywhere

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Mobile Offers Loyalty Discounts

• Offer free gifts, discounts, incentives, and
  reminders with our Mobile Coupon Platform
• Create a campaign, broadcast it, and experience
  an immediate increase in traffic!

• Mobile coupons are a great way to
• Have immediate impact on your brand
• Eliminate printing and mailing costs
• Track redemption rates
• Minimize investment in your POS set-up

Sample
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mCommerce Mobile Sales On-the-Go

• Gives your consumer the ability to purchase
  instantly, when and where the impulse strikes!
• Combines
• ease of purchase
• location-awareness
• ready access to information
• Mobile commerce will surpass eCommerce
• A must have for ticket-based events and retail
• Accessible via social media, SMS and QR codes
• Use these tools to drive transactions,
• and increase loyalty.

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QR Codes

• A QR code is only as good as its landing page
• SMART QR Codes
• Point to mobile optimized landing pages
• Grab attention
• Help spread mobile coupons
• Build lists of mobile phone users
• Run better marketing metrics
• Easily share mobile media (photos/videos)
• Achieve marketing objectives!

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Near Field Communications (NFC)

• Allows for simplified transactions, data
  exchange, and wireless connections between two
  devices in close proximity
• Active vs. PASSIVE NFC will be driven by
  marketing, not payments
• NFC stickers, SmartPosters

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Text Message (SMS) Marketing

• Bulk SMS Blast Send and receive bulk/individual
  SMS messages via our easy-to-use web based
  software and direct carrier connection.
• Mobile Keywords Text yourword" to 12345
  provide on-demand rewards, coupons, links to
  mobile sites and loyalty program opt-ins.
• Online and Mobile Sign-up Forms Customers can
  easily enter their contact info on your website
  and get added to your SMS lists.
• Mobile Voting Create all types of fun and
  engaging SMS votes/polls.

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SMS for Direct Response

• SMS-backed mobile loyalty programs tie in with
  email and direct-mail programs
• Include a URL in the SMS message to link back to
  the mobile web for further engagement, data
  capture, and conversion.
• In retail, SMS is becoming the best tool for CRM
  and loyalty efforts.
• Use SMS for
• store alerts
• news updates
• coupons
• reminders

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MMS Picture Messaging

• MMS is the new standard in mobile messaging and
  often times gets 2 to 3 times the response rate
  in comparison to standard text messaging alone.

Increased Direct Response Rate Targeted
MMS Personalized MMS
Interactive MMS Mass MMS Announcements Go
Green
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Thank You!
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