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Blair Scott

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How To Increase Membership In Local Organizations. Increasing Membership. Online Resources ... Special trips to science-orientated events, etc. ... – PowerPoint PPT presentation

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Title: Blair Scott


1
Blair Scott
  • National Affiliate Director (AA)
  • Alabama State Director (AA)
  • Facebook MySpace Coordinator (AA)
  • Founder, North Alabama Freethought Association
    current Public Relations Director
  • Director, Alabama Atheist
  • Founder, Operation Foxhole Atheists

2
American Atheists Affiliates
  • How To Increase Membership In Local Organizations

3
Increasing Membership
  • Online Resources
  • MySpace
  • Facebook
  • Craigs List
  • Meetup
  • Atheist Forums Web Pages
  • Offline Resources
  • Advertising in print, LTE, etc.
  • Fliers, etc.
  • Diversification Cross-Pollination

4
Online Resources
5
MySpace myspace.com
  • Create a MySpace Page for your group.
  • MySpace Calendar to advertise events.
  • MySpace Bulletins make announcements.
  • MySpace Blog posts items of interest.
  • Current Mood provides quick updates.
  • Finding Local Atheists.

6
Create A MySpace
7
Use MySpace Calendar
8
Use MySpace Bulletins
9
Use MySpace Blog
10
Use Current Mood
11
Finding Atheists In Your Area
12
Click the Advanced Tab
13
The Advanced Search Screen
14
Select Both Sexes
15
Change the Age to 68
16
50 Miles From Zip Code
17
Deselect Name/Photo Only
18
Choose Agnostic or Atheist
19
Sort Results by Distance
20
Click the Update Button
21
Search Results
22
Facebook facebook.com
  • Create a Facebook Group.
  • Use Create Related Event Publish
  • Setup Officers
  • Setup Admin

23
Create a Facebook Group
24
Example 2
25
Use Create Related Event
26
A Finished Event
27
Setup Officers
28
Setup Admin
29
Craigs List craigslist.com
  • Used to create Events that are available across
    the entire network.

30
Login or Create Account
31
Post to Classifieds
32
Click on event
33
Click on events
34
Insert Information in Form
35
Verify Information Continue
36
Enter CAPTCHA
37
Tada!
38
Meetup atheists.meetup.com
  • Why Meetup?
  • Check for a group in your area.
  • Utilize the Calendar
  • Send a note to new members.
  • Advertise regular Web Page on Meetup.
  • Get American Atheists Sponsorship.

39
Why Meetup?
  • Heavily used by people looking for groups.
  • 30 of members come from Meetup.
  • Ready-to-go Web Page tools.
  • Automatic communications with members.
  • Pages can be personalized.
  • Online Forum or Message Board
  • Links to Facebook for RSVP

40
Check for a local group
41
Utilize the Calendar
42
Send a Note to New Members
43
Advertise Web Page on Meetup
44
American Atheists Sponsorship
45
Atheist Forums Web Pages
  • Get the Word Out and Advertise as Much as
    Possible!

46
Atheist Nexusatheistnexus.org
47
Freethought Discussion Boardfreeratio.org
48
Secular Webinfidels.org
49
RichardDawkins.Net
50
Offline Resources
51
Advertising
  • Newspapers expensive but effective if used
    properly.
  • Weeklies cheaper and targeted audience.
  • Classifieds cheaper and less effective.
  • Write LTE about an issue and use groups name in
    letter.
  • Ex Im glad there are groups like the San
    Francisco Atheists to counter creationism.
  • Indoor Advertising (bus stations, urinals, etc)

52
Power of Fliers
  • Free Speech Zone at local University.
  • Coffee Shops (use business cards, too!)
  • Leave at dentist and doctors offices.
  • Bulletin Boards where you can find them.

53
Diversification of Events
  • Diversify Your Meetings
  • Picnics draw more families kids
  • Coffee Socials draw more college students
  • Movie Nights draw more people
  • Special trips to science-orientated events, etc.
  • Special Events targeted toward families,
    students, teenagers.
  • Wine Cheese vs. Kegger
  • Social Events vs. Activism

54
Cross-Pollination
  • Work with other groups
  • Advertise their events and promote them
  • Cross-promotion means more members from other
    groups.
  • Joint events with other groups in your area or
    state
  • Group dynamics the three goals
  • Separation of Church State
  • Civil Rights for Atheists other Non-Theists
  • True Freedom of Religion (AKA Freedom from
    Religion)
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