International Lactation Consultant Association

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Mother Support Going for the Gold Everyone
Wins When Babies Breastfeed!

• International Lactation Consultant Association

Produced by the International Lactation
Consultant Association for use in 2008 World
Breastfeeding Week promotions. This presentation
may be freely used for educational, noncommercial
uses as long as it remains unchanged.
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2008 World Breastfeeding Week

• World Alliance for Breastfeeding Advocacy (WABA)
  2008 WBW theme
• Mother Support Going for the GoldEveryone Wins
  When Babies Breastfeed!
• Focus of ILCAs WBW Kit
• Ways a mothers circle of care helps her go
  for the gold

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The Gold Standard

• Gold and Breastmilk
• Precious substances
• Neither can be manufactured
• Just as gold is the standard by which currencies
  are compared, breastmilk is the standard by which
  all other infant foods are compared.

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Breastfeeding is the most precious gift a mother
can give her infant. When there is illness or
malnutrition it may be a lifesaving gift. When
there is poverty it may be the only gift.
--Dr. Ruth Lawrence
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Going for the Gold

• Exclusive breastfeeding for six months
• Adding appropriate foods at six months with
  continued breastfeeding to a year, two years, or
  beyondfor as long as mother and baby wish

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How Going for the Gold Makes the Difference

• Breastfeedings impact mattersin developed and
  developing countries
• Impact on Infant Health
• Impact on Maternal Health
• (Agency for Healthcare Research and Quality
  2007)

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Mothers Circle of Care

• Family friends
• Healthcare team
• Employer
• Emergency workers during a crisis
• Government

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Mothers Circle of Care Family Friends

• Grandmothers A powerful influencer on
  initiation and duration!
• FathersOften have barriers to breastfeeding
  that need to be addressed
• Other Mothers

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Strengthening theCircle of Care Family
Friends

• Create special opportunities to include
  Grandmothers and Dads in prenatal and post-partum
  education
• Connect new mothers to other breastfeeding
  mothers in your community via La Leche League, a
  local Peer Counselor Program, or start a new
  support group at your facility

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Mothers Circle of Care Healthcare Team

• Prenatally Positive support from healthcare
  providers can impact initiation
• Post-partum Evidence-based maternity
  practices impact duration and exclusivity rates

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Strengthening the Circle of Care Healthcare
Team

• Offer breastfeeding updates as part of monthly
  meetings for healthcare providers in your
  community
• Provide Go for the Gold! stickers for the
  healthcare team to remind them of the impact they
  have and to cue them to talk to mothers about
  breastfeeding early and often
• If your facility is not already Baby Friendly,
  look for ways to baby-step toward itevery
  step counts!

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Mothers Circle of Care Employer

• The decision to resume employment affects both
  how long mothers breastfeed (Arlotti 1998) and
  how long they will exclusively breastfeed.
  (McKinley 2004 McLeod 2002).
• Most breastfeeding women who return to work
  typically wean their infants before the end of
  their first month back at work. (Cardenas 2005).

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Strengthening theCircle of Care Employer

• Contact employers in your community with
  information on how lactation support improves
  their bottom line.
• Advocate for workplace policies and legislation,
  as well as paid leave policies

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Mothers Circle of Care Emergency Workers

• Though it is not always possible to predict WHEN
  an emergency will happen, taking measures to
  protect and support breastfeeding through
  preventive actions and follow-up measures can
  save lives.

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Strengthening theCircle of Care Emergency
Workers

• Learn more about the needs of families who are in
  the midst of crisis so you can respond
  appropriately in offering lactation support
  services.
• Meet with healthcare professionals BEFORE an
  emergency occurs to outline needs of
  breastfeeding women and options for providing
  support.

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Mothers Circle of Care Government

• Enacting policies that promote, protect and
  support breastfeeding impact perceived support
  and subsequent confidence levels of new mothers.

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Strengthening theCircle of Care Government

• Advocate for the implementation of the
  International Code of Marketing of Breast-Milk
  Substitutes in your community.
• Work to eliminate hospital discharge packs and
  infant formula samples to new mothers.

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IBCLCs Help MothersGo for the Gold!

• Provide prenatal information and breastfeeding
  assessment
• Assist with appropriate breastfeeding technique
• Assist breastfeeding mothers or babies who are
  ill or have anatomical challenges
• Give information on maintaining or building milk
  production

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International Lactation Consultant Association
(ILCA)

• Professional Association for IBCLCs and health
  professionals who serve breastfeeding families
• Resources
• Journal of Human Lactation
• International Conference
• Independent Study Modules
• Position Papers
• Clinical Guidelines on the Establishment of
  Exclusive Breastfeeding
• Interactive website
• www.ilca.org

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World Breastfeeding WeekResources from
ILCAwww.ilca.org

• For Mothers
• Im Going for the Gold! onesie/bodysuit
• Sling bag
• Door knob hanger
• Stickers
• For Staff
• Button
• Lanyards
• Writing pen
• Chart reminder stickers
• AND MORE!

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2008 International Lactation Consultant
Association, 1500 Sunday Drive, Raleigh, NC
27607, USATelephone [phone] ? Fax (919)
787-4916 Written by Kendall Cox and Cathy
Carothers. For World Breastfeeding Week Action
Kit, Mother Support Going for the Gold
Everyone Wins When Babies Breastfeed.