Why People Will Buy Almost Anything

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Why People Will Buy Almost Anything By TJ
Rohleder
People will buy almost anything that they believe
will help them feel better about themselves.
Thats a simple, all-inclusive statement, but
theres a lot of truth in it.
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Why People Will Buy Almost Anything
Truly happy people dont have many pressing
desires to spend their money on. Among the
unhappy, on the other hand, theres always some
emotional pain to ease, some need to be filled.
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Why People Will Buy Almost Anything
What is that need? Whats driving your sales? At
my company, we sell business opportunities. Now,
you may think people buy business opportunities
mostly because they want to make more money but
thats not true.
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Why People Will Buy Almost Anything
In your marketplace, all your customers and
prospects want are the benefits. Thats all. The
package it comes in doesnt necessarily matter.
Usually, theyre in some type of emotional pain,
confusion, or frustration they want to clear up.
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Why People Will Buy Almost Anything
In one sense, happiness is a synonym for
satiable. You want your clientele to be pleased
by your customer service, and the products or
services theyve bought from you, but you dont
want them to be satiated. Consider Thanksgiving
dinner.
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Why People Will Buy Almost Anything
Some people are what the technological sector
calls early adopters They have to buy every new
electronic gadget that comes along. If Apple
releases a new version of the iPhone, they have
to have it. They do this because it makes them
feel good about themselves.
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Why People Will Buy Almost Anything
If youre happy with the status quo, youre not
looking to buy something. Thats true of whatever
marketplace youre dealing with. If you own a
local clothing store, your customers are people
who arent completely happy with their wardrobes
if they were, they wouldnt be shopping for
clothes.
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Why People Will Buy Almost Anything
As a marketer, your challenge is to figure out
why people are buying what you sell, and what it
is about themselves that they feel better about
when they buy it. Then you can advertise in a way
that points that out to them, using something
like the PAS formula. 
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Why People Will Buy Almost Anything
So think all this through at a deep level. Your
goal is to know your customers better than they
know themselves. Thats going to be your edge in
the marketplace.
www.cynthiakocialski.com
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