????? 13 ?????????????????????? (Wholesaling and Retailing)

1
????? 13??????????????????????(Wholesaling and
Retailing)

• ????????????
• ??????????????????????????????????????????????????
  ????????????????????????
• ??????????????????????????????????????????????????
  ?

2
????????? (Wholesaling)

• ??????????????????????????????????????????????????
  ??????????????? (Reseller) ???/????
  ??????????????????? (Industrial Buyer)

3
???????????????????

• ??????? ??????
• ????????????? ??????????????
• ??????????????????????????????
• ??????? ????????????
• ????????????????????????
• ?????????????????? ??????????????????????????

4
??????????????????
5
1. ?????????(Merchant Wholesaler)

• ??????????????????????? ??????????????????? 2 ???
• ???????????????????
• General Merchandise Wholesaler
• Single Line Wholesaler
• Specialty Wholesaler
• ???????????????????????
• Full Service Wholesaler
• Limited Service Wholesaler

6
2. ????????????(Agent Middlemen)

• ??????????????????????????
• ????????????????????????????? ???????????? ???
• Broker
• Commission Merchant
• Manufacturers Agent
• Selling Agent
• Resident Buyers
• Auction Company

7
3. ???????????????????????????????(Sales
Branches)

• ??????????????????????
• ???????????????? ? ????????????????
  ?????????????????????????????????

8
?????????? (Retailing)

• ??????????????????????????????????????????????????
  ????????????????????????? ????????????????????????
  ??? ?????????????????

9
???????????????????

• ??????????????????????
• ???????????????????????????
• ???????????????????????????????
• ???????????????????????
• ??????????????????????
• ????????????????????????
• ?????????????????????????

10
1. ??????????????????????(Store Retailing)

• ???????????????????????????
• Self Service Retailer
• Limited Service Retailer
• Full Service Retailer

11
1. ??????????????????????(Store Retailing)

• ?????????????????????????????????????
• Specialty Store (Category Killer)
• Department Store
• Convenience Store
• Supermarket
• Superstore
• Combination Store
• Hypermarket
• Service Business

12
1. ??????????????????????(Store Retailing)

• ???????????????????????
• Discount Store
• Off-price Retailer
• Factory Outlet
• Independent Off-price Retailer
• Warehouse Club
• Catalog Showroom

13
1. ??????????????????????(Store Retailing)

• ??????????????????????
• Independent Store
• Corporate Chain Store
• Consumer Cooperative
• Franchise System
• Merchandising Conglomerate

14
1. ??????????????????????(Store Retailing)

• ?????????????????????
• Central Business District
• Shopping Center
• Regional
• Community
• Neighborhood

15
2. ?????????????????????????(Non-Store Retailing)

• ??????????????????????????????????????????????????
  ? ?
• Direct Marketing
• Direct Mail and Catalog Marketing
• Telemarketing
• Television Marketing
• Electronic Shopping
• Direct Selling (Door-to-door retailing)
• Automatic Vending

16
???????????????

• ????????????????????????? (Super Retailer)
• ???????????????????????????????????
• ?????????????????? ? ?????????????????????????????
  ???????????????
• ?????????????????? Multipack ??? House Brand
  ???????
• ?????????????????????????????????????????
  ????????????????????????????????????????????

17
??????????????

• ?????????????????????????????? ?????????
• ????????????????????????
• ????????????????????????????????
  ??????????????????????????
• ???????????????????????????????????????????
  ?????????????????????

18
????? 13??????????????????????(Wholesaling and
Retailing)

• ????????????
• ??????????????????????????????????????????????????
  ????????????????????????
• ??????????????????????????????????????????????????
  ?