Nokia PowerPoint template 2005

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Flash Lite for Real Apps Ira Hochman, CTO
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Goal
At the end of this session, you will
Have some criteria for when to choose Flash Lite
for your real world applications
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Agenda

• Untravel Overview
• Market, Business, Cool Demo
• Choosing Flash Lite
• Choices,Strengths Anecdotes, Demo
• Focus on Big Strengths
• UI, Porting, Speed to Market, Reach
• Flash Criticismsnot?

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Agenda

• Untravel Overview
• Market, Business, Cool Demo
• Choosing Flash Lite
• Choices,Strengths Anecdotes, Demo
• Focus on Big Strengths
• UI, Porting, Speed to Market, Reach
• Flash Criticismsnot?

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Grassroots Travel Info Market

• 2B Travel Guidance Market
• Travel Guides, Guided Tours,
• People Want Personal Advice
• TripAdvisor, Yelp, Zagat
• 8 Million Stories in the Naked City
• Tap Personal Professional Expertise

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Untravel Media

• Alternative Guides
• Hyper-Local Mobile Media For Travelers
• In-Situ Playback on Phones
• Media Style
• Walkable
• Resonant
• Interactive

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DEMO
Untravel Authoring System
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Untravel Platform

• Locative Mobile-Media Creation Tools
• Collaborative Environment
• Authors
• Media Portal
• Consumers browse socialize
• Monetization

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Untravel Technology

• Complete Solution
• Authoring
• Buying Selling
• Collaboration/Socialize
• Distribution

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Agenda

• Untravel Overview
• Market, Business, Cool Demo
• Choosing Flash Lite
• Choices,Strengths Anecdotes, Demo
• Focus on Big Strengths
• UI, Porting, Speed to Market, Reach
• Flash Criticismsnot?

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Choosing Flash Lite

• Standard Debate
• Java ME better?
• Flash Lite better?
• Neither is Automatic Winner
• Depends on Your Situation

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Untravel Specific Analysis

• Untravels Experience
• Your Mileage May Vary

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Flash Lite Advantages

• Same App on Desktop Browsers Phones
• Excellent UI Graphics Handling
• Very Very Portable

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Mobile App on Desktop Web

• Example Cambridge Office for Tourism
• www.cambridge-usa.org
• Later this month New England Aquarium

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DEMO
Running on the Web
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Agenda

• Untravel Overview
• Market, Business, Cool Demo
• Choosing Flash Lite
• Choices,Strengths Anecdotes, Demo
• Focus on Big Strengths
• UI, Porting, Speed to Market, Reach
• Flash Criticismsnot?

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Cool User Interfaces

• Adaptive Controls
• Map Interface

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Really Portable

• Port Samsung Blackjack to Nokia N95
• Prototype
• Rotate display controls
• Blackjacks Landscape Aspect
• N95 Portrait Aspect
• Porting effort 4 lines of code 1 Flash
  project setting

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Code Sample Rotating our entire App
... keyBack key.LEFT keyFwd
key.RIGHT keyMenu key.UP keyAction
key.DOWN ... switch(keycode) case
keyMenu setBtnState(tourMain.btnUp,
"menu_down") break case keyFwd ... case
keyBack ... case keyAction ...
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Code Sample Rotated our entire App
... keyBack key.DOWN keyFwd
key.UP keyMenu key.LEFT keyAction
key.RIGHT ... switch(keycode) case
keyMenu setBtnState(tourMain.btnUp,
"menu_down") break case keyFwd ... case
keyBack ... case keyAction ...
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Less work than we thought

• Prototype Port Worked Great
• Changing 4 Lines 1 Setting Not Needed
• Leave it to Flash
• Rescale or Autorotate
• Rotation Event Handler

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Flash Lite Advantages (2)

• XML, Network Filesystem access
• Fast to Develop
• Easy to Learn ActionScript
• Java, JavaScript, C, PHP, etc
• Leverage skills PC, Mac, Unix, mobile devices

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Flash Lite Advantages (3)

• Broadly Supported on Nokia
• Long-term commitment to Flash
• Built-in player
• SIS, NFL Installation
• 1 most popular phones in the world
• Cool Devices w/Advanced Features
• Now Complete Access to Device Features (GPS!)

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Agenda

• Untravel Overview
• Market, Business, Cool Demo
• Choosing Flash Lite
• Choices,Strengths Anecdotes, Demo
• Focus on Big Strengths
• Porting, Speed to Market, Market Size
• Flash Criticismsnot?

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Flash Lite Considerations

• Designer vs. Developer Oriented Tools
• Pre-Installed Market Penetration

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However...

• Designer vs. Developer Oriented Tools
• Flash Developer (OS). Flex for Flash Lite?
• Pre-Installed Market Penetration
• 800,000,000 devices shipped WW as of Sept
• Extremely high in European Japanese markets

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Conclusion

• Highly Portable
• Fantastic User Interfaces Made Easy
• Plays Well on Desktops, Mobiles Web
• Broad Support Features, esp. on Nokia

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Call for Action
Utilize global intelligence visit
community.forum.nokia.com
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For More Information

• Forum Nokia resources
• Forum Nokia developer information
  http//www.forum.nokia.com
• Community page http//community.forum.nokia.com
• Untravel Media
• Ira Hochman, ira_at_untravelmedia.com
• www.untravelmedia.com
• beta_at_untravelmedia.com

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For More Information

• Forum Nokia resources
• Forum Nokia developer information
  http//www.forum.nokia.com
• Community page http//community.forum.nokia.com
• Untravel Media
• Ira Hochman, ira_at_untravelmedia.com
• www.untravelmedia.com
• beta_at_untravelmedia.com

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Forum Nokialtlt Flash Lite for Real Apps gtgt
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Forum Nokialtlt Flash Lite for Real Apps gtgt