Effective PowerPoint Presentations

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Effective PowerPoint Presentations

• Michael Movesian
• Kate Williams

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What is the purpose of a Preso?
Communicate
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Slide Design Examples It is always possible to
improve!
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Use of Graphics
Sources of Competitive Advantage
Breadth of Competitive Scope
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Use of Graphics
Sources of Competitive Advantage
Cost
Perceived Uniqueness
Differentiation
Broad
Breadth of Competitive Scope
Narrow
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Use of Graphics
Content is the same...
..but much more appealing!!
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Figures versus tables
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Figures versus tables
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Operating Costs Profitability
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Strategy 1 Increase Efficiency
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Build your own tables!
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Build your own tables! (step 1)
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Build your own tables! (step 2)
Costs
Differentiation
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Build your own tables!
Content is the same...
..but much more appealing!!
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Porters Five ForcesWhats wrong here?

• Low
• High capital investment
• Commoditized market makes it difficult to
  differentiate
• Substantial dominance of Wintel platform and
  low-cost large-scale players (Dell, Gateway, HP,
  IBM)

Threat of Entry

• Low (for Motorola and IBM)
• Apple is largest purchaser of PowerPC
  processors, therefore can exercise power on
  suppliers

• Low (components suppliers)
• Most components are commoditized (since they are
  the same used by PCs) so Apple has wide selection
  available

Buyers
Suppliers

• Low
• End-users are mostly loyal
• Cost of switching to PC is high (need new PC and
  new applications)
• High
• PCs have dominance in the marketplace, and huge
  network externalities
• Threat of switching to Wintel platform always
  present

Rivalry
Substitutes

• Very High
• Rivalry is very high since PCs are commoditized
  as HW/SW configurations
• Competition is cost-based

• High
• PCs are available in multiple configurations,
  performances and price ranges
• PCs represent about 90 of the market
• Huge network externalities for PCs
• Low
• No Mac clone available
• No competing product in the Mac market

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Porters Five Forces - Improved

• Steps
• Move on one side
• Copy the empty slide
• Show Forces one at once

Threat of Entry
Buyers
Suppliers
Rivalry
Substitutes
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Porters Five Forces - Improved

• Low (for Motorola and IBM)
• Apple is largest purchaser of PowerPC
  processors, therefore can exercise power on
  suppliers

Threat of Entry
Buyers
Suppliers

• Low (components suppliers)
• Most components are commoditized (since they are
  the same used by PCs) so Apple has wide selection
  available

Rivalry
Substitutes
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Porters Five Forces - Improved

• Low
• High capital investment
• Commoditized market makes it difficult to
  differentiate
• Substantial dominance of Wintel platform and
  low-cost large-scale players (Dell, Gateway, HP,
  IBM)

Threat of Entry
Buyers
Suppliers
Rivalry
Substitutes
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Porters Five Forces - Improved

• Low
• End-users are mostly loyal
• Cost of switching to PC is high (need new PC and
  new applications)
• High
• PCs have dominance in the marketplace, and huge
  network externalities
• Threat of switching to Wintel platform always
  present

Threat of Entry
Buyers
Suppliers
Rivalry
Substitutes
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Porters Five Forces - Improved
Threat of Entry

• High
• PCs in multiple configurations, performances and
  price ranges
• PCs represent about 90 of the market
• Huge network externalities for PCs
• Low
• No Mac clone available
• No competing product in the Mac market

Buyers
Suppliers
Rivalry
Substitutes
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Porters Five Forces - Improved
Threat of Entry

• Very High
• PCs are commoditized as HW/SW configurations
• Competition is cost-based

Buyers
Suppliers
Rivalry
Substitutes
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Porters Five Forces Improved (2)
Another example....
Threat of Entry
Buyers
Suppliers
Rivalry
Substitutes
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Porters Five Forces Improved (2)
Suppliers
Threat of Entry

• Low (for Motorola and IBM)
• Apple is largest purchaser of PowerPC
  processors, therefore can exercise power on
  suppliers

Buyers
Suppliers

• Low (components suppliers)
• Most components are commoditized (since they are
  the same used by PCs) so Apple has wide selection
  available

Rivalry
Substitutes
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Porters Five Forces Improved (2)
Threat of Entry
Threat of Entry

• Low
• High capital investment
• Commoditized market makes it difficult to
  differentiate
• Substantial dominance of Wintel platform and
  low-cost large-scale players (Dell, Gateway, HP,
  IBM)

Buyers
Suppliers
Rivalry
Substitutes
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Porters Five Forces Improved (2)
Buyers
Threat of Entry

• Low
• End-users are mostly loyal
• Cost of switching to PC is high (need new PC and
  new applications)
• High
• PCs have dominance in the marketplace, and huge
  network externalities
• Threat of switching to Wintel platform always
  present

Buyers
Suppliers
Rivalry
Substitutes
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Porters Five ForcesWhats wrong here?
Threat of Entry
Do you get the idea?!?
Buyers
Suppliers
Rivalry
Substitutes
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Slide Design Guidelines Text, colors, etc.
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Text Size

• Slide Title Minimum size 30

• ALWAYS use LARGE text size!!
• Do NOT use automatic text size in Powerpoint!
• If slide too crowded...... split in TWO slides,
  do not reduce text size!!!

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Text Colors

• Remember Text must be readable!!

Black, Dark Blue, Dark Red, Dark Green
Use DARK colors on light background
White Light Yellow, Light Orange, Light
Green
Use LIGHT colors on dark background

• Make it easy for your public to read the text!!
• Do not mix too many colors!!

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Citations

• If you are a big company, you cant afford to
  just sit there and hunker down

- Jack Welch

• ALWAYS read loudly the entire sentence to the
  public!
• ONLY put one citation on the slide. Other stuff
  go to different slides!!

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Font Style
Any Serif font, such as TIMES, is more difficult
to read on screen

• Any Sans-Serif font, such as ARIAL, is easy to
  read on screen

Any Sans-Serif font, such as ARIAL, is easy to
read on screen
Any Serif font, such as TIMES, is more difficult
to read on screen

• ALWAYS prefer Sans-Serif fonts for increased
  readability!
• Use ONE font style throughout the whole
  presentation!

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Slide Design Guidelines Background Light or
Dark?
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(No Transcript)
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(No Transcript)
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Background Color

• Light
• Simpler to do
• Good to print

• Dark
• Easier to read
• Relaxing for the eye
• Good for video-recording
• Not good to print

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Slide Design Guidelines Avoid too much text on
screen
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Adobe Buys Macromedia in 3.4BN Stock Deal

• April 18, 2005 Business Week
• Adobe systems Inc. said it will acquire
  Macromedia Inc. in an all-stock transaction
  valued at 3.4BN
• Acquisition will help Adobe expand into new
  markets, especially to provide content to mobile
  phones and other handheld devices
• we believe the combined offerings will be even
  more compelling to our customers given the
  challenges they're going to face in trying to
  communicate information in this very complex
  environment. said Bruce Chizen, chief executive
  officer of Adobe
• "It's a lot easier to combine two companies that
  are healthy and doing really well with lots of
  growth than it is to try to acquire and integrate
  a company that is broken."

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Adobe Buys Macromedia in 3.4BN Stock Deal

• April 18, 2005 Business Week
• Adobe systems Inc. said it will acquire
  Macromedia Inc. in an all-stock transaction
  valued at 3.4BN
• Acquisition will help Adobe expand into new
  markets, especially to provide content to mobile
  phones and other handheld devices
• we believe the combined offerings will be even
  more compelling to our customers given the
  challenges they're going to face in trying to
  communicate information in this very complex
  environment. said Bruce Chizen, chief executive
  officer of Adobe
• "It's a lot easier to combine two companies that
  are healthy and doing really well with lots of
  growth than it is to try to acquire and integrate
  a company that is broken."

• Text
• Too much!
• Too small!
• Too crowded!!

This is also a citation! Goes to separate slide!
This is a citation! Goes to separate slide!
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What can we do?

• Lets see how we can improve the readability of
  the slide......

• Split content in multiple slides
• Identify keywords
• Communicate concise, clear messages

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Adobe Buys Macromedia in 3.4BN Stock Deal (1)

• April 18, 2005 Business Week
• Adobe systems Inc. said it will acquire
  Macromedia Inc. in an all-stock transaction
  valued at 3.4BN
• Acquisition will help Adobe expand into new
  markets, especially to provide content to mobile
  phones and other handheld devices

• Slide N. 1
• Only the first two bullets
• Font size 24 points

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Adobe Buys Macromedia in 3.4BN Stock Deal (2)

• we believe the combined offerings will be even
  more compelling to our customers given the
  challenges they're going to face in trying to
  communicate information in this very complex
  environment.
• Bruce Chizen, chief executive officer of Adobe

• Slide N. 2
• Only the first citation
• Font size 30 points
• Read it aloud!

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Adobe Buys Macromedia in 3.4BN Stock Deal (3)

• "It's a lot easier to combine two companies that
  are healthy and doing really well with lots of
  growth than it is to try to acquire and integrate
  a company that is broken."

• Slide N. 3
• Only the second citation
• Read it aloud!
• Font size 30

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Slide Design Guidelines Avoid too much text on
screen (Example 2)
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Technology Offers Opportunities

• To share information
• Blackboard, Xanedu, and other content delivery
  mechanisms allow information to be accessed from
  a wide variety of places with no limit on
  consecutive users.
• To collaborate on ideas
• Microsoft NetMeeting and other software allows
  people in distinct locations to communicate, and
  interact in ways that previously could only be
  done in person (Virtual White board)
• To learn by doing
• Several firms design job simulations that allow
  users to learn by doing. This prevents the
  audience from tuning out, and leads to higher
  retention.
• To learn at the right pace
• As content is stored online, users can revisit
  lessons without holding up an entire training
  seminar. They can also find time for training
  that works in their schedule.

• Text
• Too much!
• Difficult to read!
• Crowded!

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What can we do?

• Lets see how we can improve the readability of
  the slide......

• Split content in 4 slides
• Highlight each topic
• Show only one message at once

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Technology Offers Opportunities
Blackboard, Xanedu, and other content delivery
mechanisms allow information to be accessed from
a wide variety of places with no limit on
consecutive users.

• To share information
• To collaborate on ideas
• To learn by doing
• To learn at the right pace

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Technology Offers Opportunities
Technology Offers Opportunities

• To share information
• To collaborate on ideas
• To learn by doing
• To learn at the right pace

Microsoft NetMeeting and other software allow
people in distinct locations to communicate, and
interact in ways that previously could only be
done in person. (Virtual White board)
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Technology Offers Opportunities
Technology Offers Opportunities

• To share information
• To collaborate on ideas
• To learn by doing
• To learn at the right pace

Several firms design job simulations that allow
users to learn by doing. This prevents the
audience from tuning out, and leads to higher
retention.
49
Technology Offers Opportunities
Technology Offers Opportunities

• To share information
• To collaborate on ideas
• To learn by doing
• To learn at the right pace

As content is stored online, users can revisit
lessons without holding up an entire training
seminar. Users can also find time for training
that works in their schedule.
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Slide Design Guidelines Congratulations!! (you
learned a lot!)
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Other Tips

• Speaker notes
• To have or not to have?
• Too many or too few speakers
• Capitalization, capitalization
• Practice, practice, practice
• Timing
• Assume 40 - 90 seconds per slide

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Resources on the Web

• PowerPoint templates (free)
• http//www.brainybetty.com/
• http//www.avpartner.com/ppttemps-main.htm
• Graphics and animations and some PowerPoint
  templates
• http//www.animationfactory.com/
• Animated Icons (free)
• http//www.animationfactory.com/animations/
• Smileys (free)
• http//www.smileycentral.com/
• http//messenger.msn.com/Resource/Emoticons.aspx