Building Traffic to Your Website

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• Building Traffic to Your Website
  10 Power Tips and Tools
• Most online actions happen on the website of a
  company. Therefore big traffic goals are
  essential as it translates into multiple customer
  actions on the website, be it buying,
  downloading, subscribing or even making a simple
  enquiry. Having said that, it is quite a
  challenge to break away from the information
  clutter on the net and connect with target groups
  of the business. Building traffic is one thing,
  but traffic that matters to your business takes a
  multi-channelled effort.
• These 10 tips and tools can help you generate
  targeted traffic to your website. Although not
  quick fixes, they have the potential to generate
  results faster than you would expect.
• Keep the House in Order On Page Activities
• Make sure that you get the basics of a good
  website covered. These aspects of SEO include
  keyword planning, site speed and responsiveness,
  sitemap updates and solving canonical issues.
  Google Webmaster tools can help you tremendously
  at this stage. Incorporate relevant, unique and
  engaging keywords that both cohesively describe
  your value proposition and encourage users to
  visit your website. Curated keyword density,
  prominence and proximity are essential for search
  engines to identify your website as relevant to
  users searches. Long-tail keywords incorporated
  into important posts on your website are an added
  bonus. Remember to tag the images you consider
  important to your website and your customers.
• Launch a Campaign Search Engine Marketing (SEM)
• An arm of off-page activities, investment in SEM
  is one of the most effective tools to generate
  targeted website traffic. Ensure you have a
  highly optimized landing page to support
  sponsored ads through Google Adwords, Display
  Advertising and the Yahoo- Bing network to
  support your website goals. This works especially
  well if your business works on the e-commerce
  model.
• Customers are Social and so should you be
• Build a comprehensive ecosystem for your website
  using popular social media tools Facebook,
  Twitter, Instagram, Pinterest and the likes.
  Users of these networks evaluate the social
  profile of the business to see if they meet their
  specific requirements. Regularly update your
  social profiles to reflect current offerings,
  trends in your industry and innovations using a
  mix of content forms. Social media advertising is
  also a great way to gain visibility with your
  target audience.

This is a useful component of off-page
activities. Social bookmarking simply refers to
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• submitting your websites and blog sites to social
  bookmarking sites so that relevant backlinks are
  created. This enables better SEO ranking for your
  site and increased visibility to the target
  audience. Popular social bookmarking sites
  include Digg, StumbleUpon, Blokube, Reddit and
  Delicio.us.
• Try Guest Blogging and Commenting
• Bloggers are always in need of help to build
  their content. So help them out. Besides driving
  traffic to your website, guest blogging and
  commenting are tools that can create a platform
  to exchange shared ideas while creating inbound
  links to your site. Post original, relevant and
  quality content on high quality websites and
  blogs that others find useful. Build credibility
  for your business by growing in a community or
  network of quality contributors in your business
  domain.
• Build Backlinks
• When your website and webpages are linked on
  quality third party websites, the backlinks so
  created work tremendously to boost your website
  rankings, which effectively translates to greater
  website traffic. However search engines have
  become very good at identifying spam backlinks
  and you may risk getting penalized for this shady
  practice. So build carefully and stay away from
  link farms.
• Write Relevant Content
• The whole point of building website traffic is to
  keep the users engaged on pieces of content that
  are displayed on the site such content would
  then initiate a call-to action. So keep the
  content relevant, engaging and unique. Such
  content has the potential to be shared by users,
  which in turn brings additional traffic. It also
  helps build repeat users to the site.
• Use a Mix of Content Types
• Play around with different formats of content.
  Gone are the days when a standard format of
  website content was considered proper and
  acceptable. Depending on your target audience,
  adapt a certain degree of versatility in terms of
  content length and format. Develop and
  incorporate a good mix of short and long posts,
  headlines, data driven content, video content,
  image and infographic forms.

your business) have a good demand as users like
aggregated content. If you can
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