SUCCESSFUL CASES

1
SUCCESSFUL CASES

• The Internationalisation of iBOTZ (Ireland)
  Limited
• Presented by
• Sharon OSullivan

2
An Introduction to iBOTZ (Ireland) Ltd

• Established in 2004
• Target Markets
• High street retailers
• Hobby markets
• Education sector

3

• Current Product Range

• Goals Objectives to manufacture and promote a
  range of high-end robotic toys and gadgets aimed
  at hobby and educational markets

4
Steps to Internationalisation

• Capitalise on lower production costs
• Attend exhibitions trade fairs
• Create links with 3rd level institution
• Availability of finance

5
The Process

• Out source manufacturing
• Macau
• Trade Shows
• London Toy Show
• New York Toy Show
• Spring Fair in Birmingham
• Third Level Linkages
• Brand endorsements, Open University (UK)
• NPD/RD, Athlone Institute of Technology
• Access to finance
• Promoters equity
• Enterprise Ireland

6
Restrictive Barriers

• Language
• Low cost production facilities
• Access to markets
• New product research and development
• Finance

7
Overcoming the Barriers

• Language training
• Identifying low cost production centres to
  compliment the company base in Ireland
• Efficient marketing plans and good contacts in
  new target countries for sale of products, good
  market information also required
• Collaboration with 3rd level RD facilities,
  including JAVA programming, new product design,
  new product concepts, etc..
• Received some RD funding from Enterprise
  Ireland, currently awaiting financial approval
  from Enterprise Ireland for internationalisation
  aspects.

8
Results

• Sales figures
• Pilot phase 500,000
• Year 1 780,000
• Year 2 1,170,000
• Year 3 1,521,000
• Current markets
• UK, Ireland, USA, Finland, France, Australia,
  New Zealand and Canada
• New product developments

9
Partnerships

• Production facility in Macau
• Product endorsements from Open University
• RD with Athlone Institute of Technology
• Financial and technical support

10
WEBSITE
www.ibotz.com