6 Basic Pillars of a Successful SEO Strategy

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6 Basic Pillars of a Successful SEO Strategy
Search engine optimization (SEO) is one of the
most important marketing strategies that can help
online retailers build a successful brand name.
The ever-changing search engine algorithms,
however, can pose certain limitations to your SEO
strategy. In any case, building a successful
strategy involves considering the following six
factors, as recommended by experts at a reputed
San Diego SEO agency.
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Meta Tags
Meta tags continue to play an important role in
SEO. Whenever you type a particular keyword on to
a search engine, you will get to see how that
keyword is reflected in the title of all pages
recommended by the search engine. Google looks
at your page title for traces of the particular
keyword. The same principal applies to your
description. Meta titles and descriptions should,
therefore, contain the keyword of relevance for
any business to enjoy a high search engine rank.
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Keywords
The search for keywords is the first step towards
implementing a successful SEO strategy. These
keywords are used in driving targeting traffic to
the relevant web pages. For any website, higher
traffic means more conversions and leads. You
can start by brainstorming a wide variety of
keywords and check out online tools, such as
Google AdWords Keyword Tool, to determine
competition. If you believe that certain keywords
are too competitive, you can even opt for
long-tail keywords to improve your ranking.
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BackLinks
When it comes to link building, its not about
which website carries the most backlinks. It all
comes down to quality links that point to the
website. You can easily build backlinks by
submitting monthly or bi-monthly press releases.
Adding exciting blogs in your niche can also do
the trick.
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Content
Content is the king of all SEO strategies. Search
engine algorithm places great emphasis on the
quality of your content when determining your
websites ranking. The best way to create quality
content is to use plain and simple language with
a minimal use of jargons and natural keyword
placement. Make sure that your blog is on the
topic suggested by its title. It should not be
misleading.
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Images
Over the past few years, consumer behavior has
shifted to focusing on the image. This means that
theyre not only looking through regular search
results but are also searching for images online.
If you have a wide variety of quality images on
your website, you can improve your SEO. However,
adding too many images can reduce your loading
time. So make sure that your pages do not take
longer than 3.5 seconds to load, after including
all product images, videos, animations, and GIFs.
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Social Media
With the boom in social media, many websites now
become community-oriented. As a result, people
are using other search channels (such as YouTube)
to look for businesses. This means that investing
in social media marketing has become an important
SEO strategy. E-commerce stores are now
establishing strong social media presence across
popular networking platforms and engaging in
video sharing. This has had a positive impact on
their search engine rankings.
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• Saba SEO

Saba SEO is a San Diego SEO Company with a
commitment to helping clients establish internet
presence through creative search engine
optimization and search engine marketing
strategies.
Phone [phone]
Address 3954 Murphy Canyon Rd. Suite
D201 San Diego, CA 92123 Website
https//www.sabaseo.com/