The Peoples Team

1
The Peoples Team

• Imusic.com
• Online Community

2
Online Community Components

• Customizable portal page
• Community service applications
• Personal web page builder
• Content management
• Member profiling
• E-Commerce capabilities

3
Community Information

• General Description
• Type Community of Interest
• People sharing a common interest/hobby
• Theme music
• Number of members Unknown
• Important details
• 35,000 bulletin boards
• 19 chat rooms for live interaction

4
Community Analysis

• Community Creation Checklist
• Strike an emotional chord
• Show strong personality
• Establish critical mass
• Build peerless loyalty

• Key Community Success Factors
• Self-generated/organic growth
• Simplicity
• Involvement/
• interactivity
• High level of frequency and duration of visits

5
Strike an emotional chord

• Imusic strikes an emotional chord by allowing its
  visitors to post opinions about ideas and people
  they are passionate about

• QUOTE OF THE DAY
• Love - Who Put The 'Fan in Fanatic?
  
  "Courtney Love is a beautiful, intelligent
  
  and talented women. She has the voice of an
  angel and the face of a goddess."
  
  Posted by WorthlessVoid

6
Show Strong Personality

• Imusic is geared toward a younger generation of
  web surfers. The music on the site tends to be
  of a younger generation and along with opinions
  shows a strong personality.

• HEARD ANY NEW MUSIC?
  Post your review
  
  
• Alan Jackson When Somebody Loves You
  
  
  
• blink-182 Mark Tom Travis Show
  
  
• Fatboy Slim Halfway Between The Gutter The
  Stars
  
• Four Tops Essential
  
  
• Mya Fear Of Flying
  
  
• Natalie Cole Greatest Hits-Vol1
  
  
• R. Kelly TP-2.COM
  
  
• Spice Girls Forever

7
Establish Critical Mass

• Imusic visitors visit the site to get the latest
  music news or news on their favorite bands or
  artists and allows them to post comments about
  the latest news

• FROM THE HEADLINES
• Christina Aguilera The
  Dirty
  Dancer
  
• Teen Singer Upholds Long Show-biz Tradition
  Dating One Of Her Dancers

8
Build Peerless Loyalty

• Imusic provides weekly and daily polls for its
  visitors to participate in. It also has a
  Whats hot this week where visitors can voice
  their opinion about hot topics.

• POLL OF THE DAY
• Of all the great new singers, whos top?
• Best New School Diva-Part 1
• Monica
• Brandy
• Kelly Price
• Kimberly Scott

9
Self-generated/Organic Growth

• Imusic.com is not a self-generated community.
• Examples of similar communities
• MP3.com
• Rollingstone.com
• MTV.com
• Sonymusic.com

10
Simplicity
11
Involvement/Interactivity

• Discussion boards
• Polls
• Auctions
• Shopping
• Chat

12
High Level of Frequency and Duration of visits

• Imusic has an average level of frequency and
  duration of visits.
  
• The majority of time spent is posting messages on
  discussion boards or participating in interactive
  chat discussions.
  
• The main stories on this site are not updated on
  a daily basis, so visitors do not need to access
  information everyday.

13
Community Revenue Generation

• Last Chance Magnet
• Price 3.49

NSYNC Hooded Rhinestone
Sweatshirt
L 55.99 XL 55.99
14
Live Demonstration
15
Experiences

• Positive
• Inforamtive
• Learned about OLCs in general
• Too simplistic
• Chat irrelevance
• Benefits of message boards

16
Chance for Success

• Already a success
• More E-commerce
• Continued advertising
• Build a competitive advantage

17
Strengths/Suggested Improvements

• Strengths
• Covers wide range of music
• Easy to navigate
• Simple
• Suggestions
• Improve target market
• More MP3s
• Extend E-Commerce options