Campus Bars Research Project

1
Campus Bars Research Project

• Team
• Julie Couturier
• Michelle Ehlers
• Jessica Hopp
• Katie Margolies

2
Introduction/Background

• Some bars that are located near Ohio
• Universitys campus do not attract as much
• business as others.

• OUR GOAL
• To determine the reasons why these bars do not
  attract as much business.

3
Research Problem

• To investigate the qualities that make some bars
  more attractive than others.

4
Research Objectives

• Number of times in one week students go to the
  bars
• Which bar is attended most often
• Amount of money spent in one night
• Crowd type preferred by most students
• Determine which Beer is most preferred
• Preferred presentation of Beer
• Preferred Music/Entertainment

5
Research Objectives

• Availability of food
• Preferred layout of bar
• Ability to get in under 21
• Hours of Operation
• Cover Charge
• Liquor/Drink selection
• Importance of drink specials
• Prices of food/drinks
• Importance of service/cleanliness

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Research Methodology

• Data Collection Method
• Sampling Plan
• Determining Sample Size
• Calculating Sample Size

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Data Collection Method

• Define Problem
• Define Research Objectives
• Focal Points
• Entertainment/Music
• Location/Layout
• Cleanliness/Service
• Food/Drink Prices
• Cover Charge/Crowd Type

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Sampling Plan

• Determining WHO we are studying

• Determining HOW we are studying them

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Determining Sampling Size

• Estimating the Population
• Conducting Preliminary Survey
• Determining Acceptable Error
• Configuring Level of Confidence

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Calculating Sample Size
1.) n z2(pq) e2 2.) n 1.962 80
20 52 3.) n 3.8416 80 20
25 4.) n 245.86 (rounds to 246 students)
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ResultsResearch Objective 1
How often the average student attends a bar per
week.
2-3 Days with 50.0
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ResultsResearch Objective 2
Which bars Ohio University students visit most
often
1.) Pawpurrs (36/246) 2.) Crystal
(34/246) 3.) Pub (33/246)
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Results Research Objective 3
Average amount spent in one night at the bars
The average amount is 10-20 with 44.1
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ResultsResearch Objective 4
The most preferred crowd type
The ALL Category With 54.3
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ResultsResearch Objectives 5 and 6
What kind/presentation of beer do students
prefer..
Domestic beer by 78.8 in a bottle with 61.8
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ResultsResearch Objective 7
What type of music is most preferred by students
Most students prefer Rap and RB with 42.6
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Results Research Objective 8
What type of entertainment is most preferred by
students
Most students prefer Live Music/Bands with 56.1
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ResultsResearch Objective 9

• Availability of food 52.3 chose BW3s
• Layout of bar 31.4 chose BW3s

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ResultsResearch Objective 9 cont.

• Ability to get in under 21 35.4 chose
  Swindlefish
• Hours of Operation 17.8 chose the Pub

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ResultsResearch Objective 9 cont.

• Cover Charge 23.7 chose Swindlefish
• Liquor/Drink selection 18.5 Junction
  18.1 Zacharys

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ResultsResearch Objectives 9 cont.
Drink Special 25.2 chose Junction
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ResultsResearch Objective 9 cont.

• Location
• South 10.9 chose BW3s
• North 9.0 chose Court Side
• On Court Street 13.1 chose Crystal
• 12.7 chose Pub
• 10.9 chose Pawpurrs
• 9.0 chose Junction

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ResultsResearch Objective 9 cont.

• Prices of food and drinks 51. chose the Pub
• Service 14.3 chose the Pub

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ResultsResearch Objective 9 cont.
Cleanliness 34.1 chose BW3s
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Limitations

• Length of the survey
• Question Confusion
• Question 8
• Too Long
• Interpretation varied
• Poor Question Measurement Scale
• Question 3
• Question 7

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Conclusions
Overall Top 5 Bars
Overall Bottom 5 Bars

• Night Court (14)
• Tonys (15)
• OHooleys (16)
• Luckys (17)
• Mama Einsteins (18)

• BW3s (1)
• Crystal (2)
• Pub (3)
• Junction (4)
• Pawpurrs (5)

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Recommendations
The BOTTOM 5 Bars need to employ more of the
qualities that the TOP 5 Bars have.
Including crowd type, playing Rap/RB,
entertaining students with live music, pool and
darts, re-evaluate layout, increase liquor/drink
selection, provide better service and a cleaner
atmosphere.
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THANK YOU!! THE END!!