Sega Dreamcast

1
Sega Dreamcast

• Dr. Shawn Clark
• IST 110 Section 003
• Phil Gardill
• 27 September 2004

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Objectives

• Present the product that failed
• Establish the reasons it failed
• Provide input on how it might not have failed

3
Graph
As you can see, it was a no-brainer to wait a few
years for a system that would double in speed and
performance.
4
Table of Segas systems in the last 15 years
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Background

• The Sega Dreamcast was introduced in the US in
  September of 1999. It stayed on the marked a
  short 15 months before Sega announced they would
  halt production of the system due to decreased
  sales. Sega also announced they would not make
  another system, rather they were switching to
  video game production for the dream cast and for
  their competitors systems.
• With video game systems its important you
  release a new system each time your competitor
  does in order to stay in the running. Sega did
  this with the Saturn when Sony introduced their
  PlayStation. Sega then waited 4 years and came
  out with the Dreamcast. For its time, it was
  great. It was basically an upgrade of the Saturn
  and it surpassed its current opposition. But it
  still failed

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What Could Have Been Changed?

• The Dreamcast, though it was better than what was
  currently on the market, was introduced in a time
  when consumers were greatly anticipating the
  release of 3 new systems. All 3 systems looked
  to be much better than the Dreamcast. The
  anticipation of the Sony PlayStation 2, Microsoft
  Xbox, and the Nintendo GameCube was great enough
  to keep most gamers from buying the Dreamcast and
  hold off for the big boys soon to come.
• If Sega would have introduced it sooner, or
  waited a few years and made some improvements the
  system might have succeeded.

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Organizational Chart
Sega Dreamcast and the Dreamcast controller
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Conclusion

• The Dreamcast failed due to a lack of speed and
  basically the lack of giving gamers a reason to
  buy it. The time it was introduced was the main
  reason it never became a popular system.

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References

• http//www.wordiq.com/definition/History_of_the_vi
  deo_game
• http//www.wordiq.com/definition/DreamCast
• http//www.wordiq.com/definition/Xbox
• http//www.wordiq.com/definition/GameCube
• http//www.wordiq.com/definition/PlayStation_2