Upsurge in Online Retailing in Poland: Ken Research

1
Upsurge in Online Retailing in Poland Ken
Research
2
Online retailing is ruling the market for various
products such as Apparel, Accessories, Luggage
and Leather Goods, Books, News and Stationery,
Electricals and Electronics, Food and Grocery,
Health Beauty, Music, Video and Entertainment
Software and Sports and Leisure Equipment.
Majority of the consumer base is inclined towards
online shopping. Consumers find online shopping
very user friendly. Due to hectic office
schedules and tech savvy lifestyles, consumers do
not want to take burden of approaching
traditional shopkeepers they order online and
get the desired product.
3

• Overview of Consumer attitudes and online retail
  dynamics in Poland
• The total population in Poland was 38.5 million
  in 2015. From the total population, 22.8 million
  people are internet users and 12 million are
  e-shoppers. Apparel, accessories, luggage and
  leather goods constitute 42.5 of the total
  online retail sales in 2015. The growth of online
  retailing has reduced the market for retail
  shops. Online retailing is flourishing at the
  cost of traditional shops. Its an alarming issue
  for the traditional shopkeepers as either they
  have to shut their shops or have to operate under
  temporary losses unless they use market expansion
  strategies. Consumers have developed a positive
  attitude towards online shopping. The online
  retailers have successfully met the consumers
  expectations. There are various payment methods
  for the purchased product such as cash on
  delivery, online transfer, net banking and online
  wallets or through debit and credit cards.

4

• All the payment systems are secured via a gateway
  so that the sensitive details provided by the
  customer remain confidential and is not misused.
  Also there is after sales service facility of
  exchanging or returning the product for a certain
  specified number of days. These user friendly
  policies, delivery options and effort free
  methods save their time as well as money.
• The top three popular e-commerce websites in
  Poland are
• Allegro it is the most popular e-commerce
  platform in Poland and the leader of polish
  e-commerce. It has huge client base and largest
  transaction platform in Poland.
• Ceneo it is the most significant e-commerce
  website connecting merchants and buyers. It is
  the second most popular online shop in Poland,
  reached roughly 27 of internet audience in 2014.
  
• Zalando third most popular online shop in
  Poland, reached roughly 11.14 of internet
  audience in 2014.

5

• Key Driving Factors in retail online market
• Young and adult population with their busy
  schedules prefer online shopping
• Wide variety of products
• Flexibility can shop, 24 hours a day and seven
  days a week
• Secure payment option
• Customer service available
• Price competition among retailers helps consumers
  to get products at lower prices
• Fast delivery of products
• Exchange facility available
• Save time and money

6
Future of online retail market Online retailing
has very bright prospects in Poland over the
forecast period. There will be an increase in
consumer base for online products. The growing
number of online store will add to the sales of
the online products and there will be a tough
price competition. To make differentiation in the
products and for capturing the large share in the
market, retailers are trying to make customized
products. Secure payment options and flexibility
of timing in purchases is giving online retailing
a competitive edge over the traditional
stores. To know more on Consumer attitudes and
online retail dynamics in Poland, 2015-2020
click on following link https//www.kenresearch.
com/consumer-products-and-retail/wholesale-and-ret
ail/consumer-attitudes-online-retail/35571-95.html
7
Related links https//www.kenresearch.com/consum
er-products-and-retail/wholesale-and-retail/consum
er-attitudes-and-online-retail-dynamics-spain-2014
-2019/3244-95.html https//www.kenresearch.com/co
nsumer-products-and-retail/wholesale-and-retail/co
nsumer-attitudes-and-online-retail-dynamics-spain-
2014-2019/3244-95.html Contact Ken Research
Ankur Gupta, Head Marketing Communications quer
y_at_kenresearch.com 91-124-4230204
8
(No Transcript)