When branding met social media

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When branding met social media Social media is
bae for your advertising Confession even our
use of the word bae is skimmed from social media.
While we are aware of the actual ghetto meaning
of the word, very few of us shy away from using
it to show our affections. Social media is all
pervasive we have built it around our lives in
such a manner that not using some form of social
media in the whole day makes us feels incomplete.
While Facebook helps increase our friends
whether or not we meet them in real life,
Instagram has become the latest arsenal for
photographers or pseudo-photographers. Snapchat
is well we are still trying to find what it
actually is. The daily dose of social media has
become so important that even brands have
realized its importance. A presence or use of
social media means that the brand continues to be
the talk of the town. Social media for
popularizing a product or a service is used by a
number of brands. They have consequently banked
upon social media to up the popularity quotient
amongst the consumers.
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IKEA-Lets relax The furniture company is known
for its comfortable space solutions as well as
weird ads for promoting the brand. This time it
takes on social media head on and criticizes the
overpowering and often unnecessary presence of
social media behavior in our private lives. The
commercial provides us a glimpse of what
acceptance might have meant long before the
arrival of the internet. A noble family wont
start its dinner until a painting of their
platter gets enough appreciation from others. The
same applies in modern times when people are
constantly uploading pictures of their food, even
during family meals. Telling us that dinner is a
family affair, IKEA pitches itself as a part of
the household along with requesting people to go
offline for the sake of others. After all, it is
just food. https//youtu.be/2BXRGzjo1_Q
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Netflix has got the chills An online streaming
site, Netflix is an entertainment haven for many,
especially those who love characters more than
people. Ever since Netflix and Chill, the site
has been soaring in its popularity and there
seems to be no sign of stopping. The site has
pitched itself to audiences by spoofing the very
movies it is a repository of. https//youtu.be/5r
MVOfZXQdI Given that it is trying to promote its
latest series The Crown, the site decided to make
the royal drama more appealing to youngsters by
imagining the Queen using Instagram in 1953.The
PG Wodehouse style approach on the Queens
picture combined with real life Instagram filters
makes for a fun Queenstagram story. https//youtu
.be/OtYnWH8bRFQ
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Riding the tide with Super Bowl We are all
familiar with Super Bowl. Not because we actually
follow the IPL of America but because of its
plethora of ads. For brands, Super Bowl is the
field where they battle each other, more recently
by using social media. The match is not just in
terms of video campaigns. A well-timed tweet
during the event etches the company name for a
long time to come. Take the case of Oreo. One of
the most popular cookie brands of all time took
advantage of a power-cut during the Super Bowl
and came up with a witty tweet. Their You can
still dunk in the drunk went viral and set the
pace for real-time marketing.
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Troll to win the internet After the iPhone 6
rumor about Bendgate was released, many brands
jumped on the opportunity trying some real time
marketing. Amongst the half-hearted tweets, the
KitKat one stood out. Without deviating from its
tagline of take a break, it trolled Apple with
We dont bend, we break with an image that
hinted a smiley.
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The Gatorade Bath When Facebook and Twitter rule
the market, can Snapchat be far behind? Gatorade,
the famous energy drink fulfilled everyones
(really?) of having a Gatorade bath. Utilizing a
customized Snapchat lens, Gatorade continued the
Super Bowl tradition of having stuff dumped on
heads. Isnt that a cuter and safer version of
ice bucket challenge?Albeit virtually.   https//y
outu.be/6HAEEyN8Emg Using social media has
become the new platform to reach bigger
audiences. Facebook, Twitter, Instagram, Snapchat
are rich with business opportunities. Marketing
through them makes the brands seem more up to
date. It also makes it easier for people to
connect with the brand, especially for those
whose lives revolve around social media. With the
presence of social media not abating, it is up to
the brand marketers to raise their game.    
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Thank you