Why is branding important for a business?

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Why is branding important for a business?
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Introduction Most people think of branding in
terms of graphic elements and logos, but it goes
way beyond that.  Whenever you think about your
company brand, you should think about the
complete customer experience. This takes into
consideration the logo, website, social media
pages, mobile apps, how phones are answered, and
how customers experience your personnel. Branding
is really the customers perception of you. As a
company, you need to be conscious of the brand
experience your customers have and to also create
a plan for the kind of experience you would
rather they have. It doesnt happen by itself. A
good brand is something that is thought out and
results from a strategic plan.
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• There are several reasons why branding is
  important to your business as follows
• It promotes recognition  It needs to be easy to
  recognize and consistent because people tend to
  do business with companies that are familiar to
  them.
• It gives you a unique quality so that you stand
  apart from your competitors.
• It tells potential clients what kind of business
  you are. As such, all your visual elements and
  other components should be telling your story the
  right way.
• It provides direction and motivation to your
  employees. The right strategy will tell your
  staff how they should act, give them a winning
  strategy and guide them on meeting your goals as
  an organization.
• It generates referrals. People will talk about
  the brands they enjoy or like. They eat brands,
  wear brands and talk brands. Referrals will come
  if you have a strong brand.
• With a strong brand, clients will know just what
  they should expect whenever they experience it.

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• Your brand communicates the promise you have made
  to your clients. Your marketing materials, staff
  and you are part of the brand.
• With a brand, you are clearer and can stay
  focused to the plans and goals that you started
  with. It will keep your eye on the vision and
  mission of the organization. It also offers
  guidance for your marketing efforts, which saves
  you both money and time.
• Your brand, if it is a good one, will create an
  emotional connection with your customers. They
  will feel good about purchasing the brand.
• With a brand that is strong, you will create
  value in the organization that is not just based
  on physical assets. Most big brands are valued at
  far above their physical value because of their
  brand.

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How W2S Helps Startups Build Their Brand W2S
will help you build your brand as a startup by
offering your startup software solutions that
will help you increase your revenue, operation
efficiency and most importantly, customer
satisfaction. With most people going mobile, you
need to ensure that you have a website that is
mobile friendly and if you need it, an App that
will make it easy for clients to connect with
you. W2S Solutions builds award winning mobile
and web apps for startups and SMEs. 
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The following services can help you build your
brand Native Apps  If you cannot decide on a
mobility framework for your business needs, then
you should consider having an App developed just
for you. You get to determine the solutions you
want, their design, their development and their
deployment. Native apps can be developed for
iPhones, iPads, Android and Windows. Cross
Platform Apps  Frameworks used include Cordova,
Adobe, Phonegap, and HTML5 among others. In order
to decide whether a hybrid app is the best for
you, the following factors need to be considered
User experience, performance and accessibility of
device hardware. These apps can be deployed in
BlackBerry, Windows, Google Play Store, Apple App
Store and more. WordPress Development 
Customized website development on WordPress Web
App Development  Innovative web solutions that
are data driven.
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Recent WordPress Branding Apps That We Have
Done W2S Solutions has created the following
WordPress branding apps Confident-dental.com 
This website is crisp and clean giving the feel
of a professional dental clinic that is concerned
with cleanliness and hygiene. It is easy to
navigate with clear contact information. Precision
-scientific.com  This website perfectly merges
information about the company with a sales
platform. One can easily purchase lab
instruments, glass wear and lab chemicals because
they are easy to find. Fastpayee.com This app is
easy to work with and allows SMEs to manage their
customers, receivables, and invoices on the spot.
The app is clean and not cluttered and you can
download your invoice in PDF format or send it
via email. Thelostpaper.comThis app allows you
to create checklists and forms and distribute
them quickly. This comes with reporting outputs
and is easy to track. It is great for maintenance
and asset management. Mspaapp.com  This app is a
great way to book your spa or salon appointment.
The app is clean and easy to use.
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is branding important for a business?