It's Time To Rebrand Your Business

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IT'S TIME TO REBRAND YOUR BUSINESS
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INTERICS DESIGNS PVT. LTD.
THE SCIENCE OF CREATING DESIGNS THAT WORK
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• There is definite value in rebranding. It can
  breathe new life into your business by giving
  your brand relevance and differentiation. It can
  help you attract new customers, draw better
  manpower. If done well, it can even endow a
  premium-ness and value that justifies higher
  pricing.

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REBRANDING OR BRAND REFRESH EVERY DECADE

• No wonder, most brands and organisations invest
  in rebranding or brand refresh every decade or
  so. Consider iconic brands like Coca Cola, Pepsi,
  Apple, Kelloggs, Proctor Gamble. Theyve all
  changed over time maybe not all radically, but
  subtly yet surely.
• In fact, many a time, it makes sense to stick
  with your core branding so as to hold on to the
  recognition and equity in the market, and just
  opt for a brand refresh that will reflect your
  companys evolution and prevent you from looking
  dull and dated.

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WHY REBRAND?

• There are many reasons to consider rebranding
  your product or company. Most of the time,
• Your world has expanded
• Your geographical presence has grown, and you
  want to convey this to your target audience. Or
  your name is not understood in other countries.
  Rebranding with re-positioning can help you
  overcome these challenges.
• Your brand is scattered confusing
• Maybe your offerings have increased over time,
  and messaging is scattered and inconsistent. You
  seem to have lost that one unifying brand story.
  This loss of cohesiveness can be detrimental a
  rebrand can set things right.

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YOUR BRAND LACKS DIFFERENTIATION

• When you started your business, you may have
  enjoyed certain USPs. Today, there may be many
  more me-too players so you've lost your edge. Or
  maybe those USPs are not relevant any more. It's
  time to discover or create new unique value
  propositions and communicate them through
  rebranding and repositioning that appeal to your
  potential consumers.
• Your business model or strategy is changing
• You have new and diverse products in your
  portfolio. You are making mergers acquisitions
  to grow markets. Your strategic objectives and
  original goals have changed due to unforeseen
  market opportunities in technology, markets, etc.
  You have developed new capabilities that the
  market is unaware of. Your brand needs to adapt
  and align with such changes.

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YOU NEED TO FIGHT A BAD REPUTATION

• With the growth of consumer activism and social
  media it doesn't take long for a mistake or some
  negative experience to spread like wildfire.
  Before you know it, your reputation is dirt.
  Rebranding, combined with tactical firefighting,
  can help you rise from the ashes and change the
  way you are perceived.
• The design looks dated
• Your logo is boring. The font looks ancient and
  out-of-sync with today's consumer preferences.
  The colour doesn't quite cut it anymore. The
  design doesn't reflect the energy within. This
  makes the company look outdated, lacking appeal
  for modern target audiences. And all this makes
  you feel embarassed when handing out your
  business card. It's time to contact a rebranding
  agency.

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THINGS TO REMEMBER WHEN REBRANDING YOUR COMPANY
Once you've decided to invest in rebranding,
there are some key points you can't afford to
ignore. The top 3 are

• 1. Brand architecture Whether you've been
  involved in mergers acquisitions, grown your
  portfolio, or expanded your market, it's
  important to consider the impact on your brand
  architecture. You may need to carefully plan your
  brand architecture to create a unified, cohesive
  brand narrative so that customers and other
  stakeholders are not confused.

• 2. Brand promise This has to be authentic,
  unique and believable - a promise you can
  honestly claim and customers can trust. Only then
  can you expect brand loyalty to follow.

3. New brand launch A rebrand takes months of
hard work and plenty of strategic, creative and
design thinking. When it's finally ready, a
proper well-executed roll-out is called for to
unveil it to the public and convey it to your
stakeholders. Advance planning, unveiling and
events will give your new brand the launch it
deserves.
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BRAND ARCHITECTURE AND INTEGRATED BRANDING

• Interics Designs is a strategic brand consultancy
  and multidisciplinary design agency with over 2
  decades of experience in branding, rebranding and
  brand promotion for leading B2B and B2C
  companies. Their Frugal BrandingTM is specially
  designed to cater to the branding needs of
  startups and small enterprises. Talk to Interics
  to see how they can create a more powerful and
  relevant brand for your business with corporate
  identity programme, brand architecture and
  integrated branding.

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Thanks!

• Don't Forget To Call
• Phone No 91 20-41062600 / 614
• Mob No. 91 9373273322
• Enquiry info_at_intericsdesigns.com
• Website www.intericsdesigns.com