Advertising & Promotions in Business

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TABLE of CONTENTS

• Role of Advertising.
• Branding.
• Creative ways of Advertising
• Ways of working with agencies
• Techniques for below-the-line marketing
• Other Techniques

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Introduction

• Advertising and Promotional Strategy essential
  for success of company. It helps in creating
  awareness of product. It suggest for planning and
  effective search for sources of marketing and
  advertising. It promotes the products as well as
  the services well for the company.

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Role of Advertising

• Spreads awareness.
• Creates value for brand.
• Develops a promotional strategy.
• Gains the attention of the customers.
• Develops the gap between the product and customer
  requirements.

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Advertising of SMART Phone

• Unique Features of Smart Phones
• Screens that are flexible.
• Projection that is in-built.
• Seamless Control of the voices.
• Holograms Screens that are 3 D.
• High Accuracy, Speed and large memory.

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BRANDING

• Developing uniqueness for a product or a service.
  
• It helps in giving brand value.
• It gives an edge to products and spreads their
  image branding in the market

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BRANDING of SMART PHone

• Distribution or display of online benefits of
  mobiles
• Doing a comparative analysis in advertisements
  for price, features, accuracy and speed.
• Giving Demonstrations at public places for the
  mobile.

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WAYS OF WORKING

• Retaining and sustaining the brand.
• Developing full brand image and position
• Designing a purpose and aims.
• Help in transformation of the product to a brand.

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BELOW-THE-LINE

• Sales Promotions.
• Public Relations
• Sponsorships
• Direct Marketing Activities.
• Discounts and Offers.
• Incentives

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BELOW-THE-LINE FOR SMART PHONE

• Research Data and age wise and income wise
  personal selling.
• Taking out offers and incentives for smart
  phones.

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References
Belch, G. E., Belch, M. A. (2003). Advertising
and promotion An integrated marketing
communications perspective. The McGraw-
Hill. Hair, J. F., Bush, R. P., Ortinau, D. J.
(2003). Marketing research Within a changing
information environment. Richard d
Irwin. Schultz, D. E. (1999). Strategic brand
communication campaigns. NTC Business Books.
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