5 Basic Rules of Billboard Advertising

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5 Basic Rules Of Billboard Advertising
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BILLBOARD ADVERTISING

• With the arrival of the latest technology like
  smart phones, tabs, personal computer etc, the
  way that the consumers looked at the billboard
  has changed.
• However, that doesn't mean billboard advertising
  is to be discounted or ignored.
• Billboards are everywhere, and even though we
  remember just a handful, they can still have a
  powerful branding impact.
• Its important that the advertisement should be
  attractive and eye catchy.

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TIPS FOR MAKING GREAT BILLBOARD AD

• Less words will do the trickIt is time of
  travelling, we see these billboards. Six seconds
  has been touted as the industry average for
  reading a billboard. Try to use these small
  chunks of text in your ads whenever you want to
  deliver information quickly to your audience.
• Get noticed but dont distract Billboards are
  aimed at drivers, bikers, cyclists or
  pedestrians. This causes an interesting dilemma
  for the advertiser that you want to get noticed,
  but you dont want to be responsible for major,
  or even minor, accidents.

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• Use simple design elementsDesign elements grab
  peoples attention, they also make it difficult
  for people to understand an ads message. Try
  to incorporate simple colour schemes into your
  advertisements. Medium shades of yellow are
  useful for ads that want to catch a persons eye
  without being harsh.
•  Use pictures for ads in long term campaigns
  This technique works in many long-term
  advertising campaigns which feature products
  people use every day. Using these pictures in
  the design process is especially useful because
  they can help advertising professionals build
  brand recognition and brand loyalty for their
  clients.

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• Incorporate 3D elementsThree dimensional objects
  such as cubes and cylinders are easy to
  incorporate into many ads.These design elements
  take advantage of an ads proportion, size and
  depth to create eye-catching designs that can be
  used to pitch successfully products and
  services.  Many eye-catching ads use objects of
  different sizes to maximise the amount
  information that is used in an ad space.

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SUMMARY

• Digital billboard advertising are useful
  advertising vehicles because they contain a lot
  of information in a small, eye-catching package.
• Marketing professionals who understand this idea
  can integrate the techniques used in creating
  billboard ads to create powerful ads that are
  effective and cost efficient.
• If you followed the above tips, then you've
  designed yourself one fantastic billboard. It's
  clean, it's concise, it's got contrasting
  colours, it's interesting, and it will work. 

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THANK YOU