Professional Power Point Presentation Design for UK Company

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(No Transcript)
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PURPOSE
Online PlatformTo bring Asian luxury products to
a unified online platform
Maintenance Maintain an exclusive image and
outlook
Registration Only high end retailers, products
and services shall be allowed to register
TargetThe website shall target Crème-de-la-Crème
customer base
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WHO IS OUR CUSTOMER?

• We target wealthy, high net-worth individuals
  (HNIs) with an annual disposable income of
  above 50,000/- conservatively and their
  immediate families.
• Geographically we shall be covering entire
  United Kingdom and further move to USA. Our
  customer base is mostly in Tier-I and Tier-II
  cities but a deeper penetration will bring
  additional benefits.
• Marketing approach will focus on busy
  individuals, ladies of luxury, socially active
  young adults and wealthy seniors.

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MAINTAINING EXCLUSIVE IMAGE
We shall only advertise at events and other modes
relative to our target audience. Hence
maintaining the status quo.
All registering companies will have to follow a
joining criteria
Only Asian luxury and high end brands, products
and services will be invited to join.
Create a Luxury ladies award club, also by
invitation only
Further organize customers according to value,
buying behavior and spending habits (by
introducing customer levels to facilitate the
vendor).
Create a separate clubs within Cacozi where only
verified HNI's can join, strict joining criteria.
The Select Club and The Signature Circle
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HOW LUXURY BRANDS COMMUNICATE
By featuring a couple of items, in a monthly
issue of a magazine, from the entire range,
sometimes even irrelevant pieces are featured by
magazine editors i.e. a bracelet from a fashion
brand or a painting from a furniture store.
(Newspapers and magazines are already on their
way out)

• Lifestyle Fashion magazines
• Via own company website
• Word of mouth
• Luxury events and exhibitions
• A Brick and mortar store at an expensive/exclusive
  location

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RIGHT MOOD
THE LOGIC OF LUXERY
Luxury item sales are mostly about 'want', need
is rarely associated. It is the pride of owning
something unique, hence the sale comes to be only
when the product is displayed to its actual end
customer. Impulse, hence hugely influences
promotes such sales.



RIGHT MIX OF CHOICES AVAILABLE
RIGHT TIME
When the impulse strikes, they can go to Cacozi
portal or ask their PA or family member to find
them a piece of furniture, a dress or a new
dinner set and those options shall be readily
available to them straightaway before they get
busy or that impulse subsides for any other
reason.
What is the point of creating something that
nobody knows, exists i.e. The customer would not
want it if the customer would not know about its
existence..Luxury is all about want, the desire
of having something and timing is of the essence
Customers can freely go to Cacozi anytime and
browse through the products for hours in the
comfort of their home, office or beach etc
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WHY SHOULD YOU GO ONLINE
LIMITED REACH Store is localized STAGNANT A
no. of home styling or fashion options and
features can be showcased on a web portal while
the same is not possible in the actual retail
space, at any given time ALIENATED Everyone's
online..it is the future,you cant judge customer
interest offline LIMITED BUSINESS HOURS 24
HOURS 7 DAYS OPEN OBLIGATION Customers can look
through items for longer/shorter time without
obligation CONNECTIVITY ISSUES Web portal
gives live updates upcoming sales, discounts
new additions PHYSICAL MANAGEMENT Have to
maintain a strong presence of each major
store LACK OF BOUNDARY Helps customers maintain
their anonymity/boundary until they choose to
interact, impersonal era
YES, I HAVE A WEBSITE NOT ENOUGH!!!
It is an impersonal era. People do not even call
friends and family. Chat, twitter, comment, tag,
like are the forms of futuristic expression. The
passive mode of interaction is becoming hugely
popular. So for a physical store it lacks in many
ways
BUT IS YOUR TARGET CUSTOMER COMING TO YOUR SITE ??
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YOUR WEBSITE V/S THE ONLINE MARKETPLACE
It is a move similar to when shops went from
streets to malls to give customers an easy and
collective approach, knowing that the strength
and the benefit lies in all stores being at one
place, and that effect is proven globally.
Focused Approach
Personal store website has minimal SEO and it is
not tech savvy
Dated
No constant product updates on the website, not
in line with online mktg tools, if website
available
Dedicated Team
Extra burden to train staff to maintain a website.
Customer Experience
Each website is different and it is hard for the
customer to easily understand/get the feel of
what is happening. UI UX issues
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Handling Queries/Response Time The store staff
are not usually trained to handle queries over
the phone and even if they do, it mostly goes to
we shall call you back after checking/confirming
etc
Liberating 3rd party purchase is easy as the
experience is more freeing0
Closes Sales Better A wider variety of options
i.e. carpet, side tables and coffee table to
match sofa
Get That SaleNo absolute focus on online
retailing, relying on word of mouth (most of the
chatting these days is through virtual mediums)
Wider PlatformDirect contact with your target
audience on a wider platform
Regular Visits High customer turnaround
(revisit numbers)
Additional Sales Parallel to your website
and/or physical store
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ANALYTICS CANNOT BE SUBSTITUTED
There are so many folds of technology and
analytics that go into understanding the customer
today that it in itself is a wholly separate
business and can not be managed in house by
companies, no matter how plush the website is, it
is indeed LIKE A LUXURY SEDAN WITHOUT AN
ENGINE OR A SELF PROCLAIMED DOCTOR
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YOU CANNOT STOP RUNNING YOUR BUSINESS AND GET
INTO
Which geographic areas lack coverage and the
reasons, mobile network reach etc Abandoned
shopping carts, website bounce rates and the
reasons A choice of payment methods and dealing
with payment gateways The final delivery
experience Was the whole process hassle free
and/or where exactly the customer lose
interest Customer metrics, A/B testing, Keyword
research etc

• Understanding analytics
• Conducting predictive analysis
• Creating actionable reports
• Understanding consumer behavior, mapping customer
  journeys
• Planning based on the website metrics
• Keeping abreast all tech trends and pivoting
  accordingly
• Focusing on Customer experience using the website

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ATTENTION SPAN
It has been surveyed by Microsoft in 2016 that
human attention span has gone from 12 secs in
year 2000 to 8 secs in 2016 , that is less than
the Goldfish 9 secs
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• Microsoft C.E.O.

Satya Nadella says,
True scarce commodity of the future will be
Human attention
Even the popular refined taste series Downton
Abbey is also hyper-paced..it does not stay on
one scene/thought much longer. Entertainment,
news and other industries have also caught on to
this nugget of information.
HOW TO CATCH A PERSONS ATTENTION IS HIGHLY
VALUABLE ??
ATTENTION OF A MILLIONAIRE VERY TRICY !! DIVIDE
IT FURTHER FOR A BILLIONAIRE!!
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• Exclusive Platform Luxury retailers only
• Dedicated to High Net Worth Individuals
• Prime focus on Asian Luxury
• BIG on Value added services
• Focused on Celebs and VIP's
• Fame Event tracker
• Maintain Rare and Elite status
• Customer Segmentation
• Big Data Analytics

WHAT WE OFFER
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WHAT WE OFFER
Advertising options Product
presentation Planning ahead Giving back

• Powerful Social media integration
• Religion Festivities
• Seniors market
• Influencer awards
• Global foresight

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THE U.S.P.

• Verified Luxury Vendors
• A Unique Focus on Asian Luxury
• Exhibition parties _at_ home
• Event listing services
• Personal shopper services
• Dedicated Account managers
• Discreet Private

Select Club for Exclusive listings Treasures of
Antiques and Rare items On Demand
services International shopper
services Exclusive Social Benefits many
other services
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THE SELECT CLUB
This is a special registration. The applicants
will have to apply for a registration and submit
required documentation, their social and
financial records will be taken into account to
ensure that they can join the club. It will allow
the members the following benefits

• Limited range items
• Exclusive range displays before products launched
  to market
• Beneficial to celebs and VVIP's if they want to
  further secure their details
• Exclusive home visits can be arranged
• Personal shopper services of the international
  curator
• Invites to special events and exclusive launches,
  openings and shows
• Reach Signature range of this circle and you
  shall be primary interest of exclusive benefits
  from all luxury brands.
• Elite match making services

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CREATING A CLASS WITHIN UPPER CLASS
THE SIGNATURE CIRCLE

• For the brands that fear losing their
  exclusivity, we have created The Signature
  Circle
• The customers in this circle shall be cherry
  picked from The Select Class based on their
  shopping history and social interactions etc
• Additionally we shall add the known VVIPs and
  Celebs to this circle to give you a concentrated
  audience
• You can display your products here without losing
  any exclusivity

This Club or its product details will not be
displayed to the general shopping population
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SIGNATURE CIRCLE PURPOSE FOR THE CLIENT
Account managers (like P.A.s) will be
allocated with personal contact to do the direct
running for you. Anything Anywhere Anytime
(within UK to start with). Clients shall pay a
certain fee for this service (and travel cost ).
The cost of the product and any other variable
shall be additional. Personalized shopping
page will be provided as we gather data on
clients interests.

• The members will get access to limited editions
  and designs/products that are not available to
  normal visitors
• Gives clients an option to leave comments with
  products if they think that they should be
  getting a special price i.e. wearing it to or
  using that product for a high marketing coverage
  event
• Clients can list their upcoming events, those
  with high media coverage, so that the brands can
  solicit them for carrying their products.
• Earliest possible delivery, max 24 hours.

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ARRANGE HOME VIEWING EXHIBITIONS

• Signature circle customers have an option to
  create a home exhibition for their own viewing
  benefit.
• They can select various products or generalize a
  type and arrange a time slot.
• They can also request to generally arrange a
  Bazaar for their upcoming party etc to entertain
  their guests with a unique shopping experience.
  They will be encouraged to do so, giving us an
  opportunity to reach out to their contacts.

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For SOCAIL BEES arrange market/exhibition at home
FOR SOCAIL BEES ARRANGE MARKETING/EXIBITION AT
HOME

• Clients can also choose to select items or
  product categories and choose a place to display
  them to their friends or relatives
• They can benefit from sales commission
• A minimum fee will have to be paid by the
  exhibitor which will be cancelled if sales go
  above a minimum amount
• A minimum of 30 potential clients must attend

A 3 hour time slot will have to be
booked Location details and maximum visitors
have to be given Minimum floor size Value of
goods, number of items or price bracket required
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WHERE TO FIND OUR CUSTOMERS MARKETING
Targeting architects and interior
designers Recruiting (OTC basis) social
bees Partner with luxury cars, AMEX and
Imported liquor labels to break into their client
base Schools, Colleges, country clubs, golf
courses, luxury hotels Develop in-house
magazine for promotions and place it at luxury
venues. Online competitions BEST HOME, BEST
WARDROBE etc Feature homes, yachts etc

• Social media advertising S.E.O (Create
  engaging videos for advertisements)
• Participating in luxury exhibitions and shows and
  interacting with target audience directly
• Target Business and First class passengers on
  flights
• Creating brand visibility shopping malls,
  Premium restaurants, Five star hotels and
  Premium Cinemas, country clubs etc
• Target upcoming events of HNI's and plan
  accordingly (weddings, engagements, births etc)
• Focus on secretaries and P.A.'s and organize
  events and/or discounts/commissions(loyalty card)
  for them.
• Engaging with top travel agents to get our
  branding to their customers

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THE 3 BASICS OF ANALYTICS APPLICATIONS
Retention Identifying value leakage
EG Losing too many customers after 1st
purchase and Recognize other unhappy
experiences
Understanding how value migrates in customer
life cycle

• Conversion of a new customer report and analyze
• First time repeat purchase behavior report and
  analyze
• Purchases with trading up or category expansion -
  report and analyze
• Use data to identify customer cohorts i.e. life
  changes new home, new job etc (market acc.) -
  report and analyze

• Analytics backed pricing and promotional changes
  using machine learning to see the effectiveness
  of promotional activities.
• Quick cycle test and learn approaches In cutting
  edge applications, E.com players set up weekly
  test cycles to adjust prices (up or down) to
  launch targeted promotion on select skus

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CREATE A BETTER SITE

• Personalized shopping and personalized reminders
• Conduct customer journey mapping
• Regular A/B testing
• Remind customers of their wish-lists (determine
  when how)
• Geo-location tracking and marketing accordingly

• Regular testing of landing and opening pages
• Check social mentions using available tools
  (ve or ve and influence those)
• Actionable reports on bounce rates
• Actionable reports on abandoned carts

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UNDERSTAND SOCIAL MEDIA

• What is our brand personality?
• --have to create statement
• Find the segments of the social media
  society/community that you can relate to
• Start with the low hanging fruit
• Understand what the community (related) is saying
• How we can associate with that message
• Keyword research on related topics
• Find communities within communities connect
• Create long and short stories (content)

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THE BIG 5 APPROACHES TO SOCIAL MEDIA

• Brand Maintenance Monitoring the social space
  and replying to mentions in social media
• Community Could be building or nurturing a
  community, Brand ambassadors, people who love
  your brand and/or passion point
• Influencers Identify relevant influencers,
  monitor their activities closely and approaching
  them as appropriate
• Thought leadership proactive and reactive
  reputation management work, endeavoring to place
  the brand favorably as having credibility or
  expertise in your arena.
• The Big Splash Creative programs that are
  supposed to get a lot of attention
• Elements of social media
• DIGITAL REAL ESTATE
• CONNECTIONS Influence marketing The Big Splash
• CONTENT
• ENGAGEMENT

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INFORMATION V/S BRAND

• In current times due to the following reasons
  information is the key and not so much the
  brand (relevance applies)
• Transparency Google knows
• Social proof for info, to gain trust and to
  connect with the company
• Absolute value
• Trust building it, to create ve info (walmart
  lowers prices in cart)

How trust develops for a website/company survey
data

• How fast the page loads
• How clean and clear the website is not too busy
• Trust symbols
• Instant chat tool
• Social pro of
• Product videos
• Adding badges
• Showing social proof on you front page or
  somewhere accessible

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SOCIAL PROOF

• Bloggers who have used and/or written about it,
  actively replied to your queries, online search
  results
• Responses alongside product
• Reviews by other users on site, previous
  customers
• Photos of customers using/wearing it
• Companies list their product pics from Instagram
  Pinterest etc
• Videos of actual usage or people using it i.e.
  celebs or influential people

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• We are thank you for your time.

TEAM CACOZI