Ecommerce Trends to Follow in 2018 - Vardhaman Infotech

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www.vardhamaninfotech.com
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As we are in 21st century and in year 2018, the
e-commerce market has never been so lucrative,
with records number of shoppers now preferring to
buy online than visiting any brick and mortar
store. Here are some of the top trends in the
e-commerce world that will be worth watching
through out the year. The E-commerce owners or
developers can implement the following trends on
their website to boost their ROI and grab more
potential customer for their online business.
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• Review Marketing
• Reviews allow customers to give honest feedback
  on their experiences with the online retailers,
  so if there are plenty of high-scoring reviews
  with glowing recommendations from customers, this
  will resonate more than one advertisement ever
  could.
• It may seen paradoxical, but retailers who
  display negative reviews are more often likely to
  be trusted than those who only show positive
  feedback, as customer generally appreciate this
  transparency.
• E-commerce retailers should incentivize customers
  to leave reviews, e.g. by offering a redeemable
  discount after a review is submitted.

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• User-Generated Content
• Just like review marketing makes customers input
  seem valued, encouraging user-generated content
  through social media can greatly strengthen the
  relation between online retailer and customers.
• E-commerce site could encourage customers to post
  their own content on social media and reward them
  with discount, etc for doing so.
• User-generated content is shown to be 20 more
  influential than any other type of media in
  influencing e-commerce purchase from millennial.

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• Triggered Emails
• E-commerce retailers should avoid bombarding
  customers with emails for the sake of it, but
  when an ideal opportunity presents itself to send
  emails, it ought to be taken.
• Emails pertaining to abandoned carts, incomplete
  transections or dormant custom usually prove
  effective when sent by e-commerce retailers, as
  these all help to retain customers who could
  otherwise have drifted.
• Recipients might could see these kinds of
  triggered emails as a sign that their custom is
  greatly valued, thus making them more inclined to
  remain loyal to the retailers.

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• AR And VR
• E-commerce Augmented reality and virtual reality
  are already being used for some e-commerce
  trailers and they are expected to become even
  more common place before long.
• A prime example of this was the Pokemon Go craze
  of 2016, when millions used AR technology to
  catch Pokemon in various locations.
• In 2018, it is expected that 171 millions people
  will use VR technology for retail purposes such
  as virtual tours of sopping centers.

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• Digital Wallet Payments
• E-commerce The increases used of smartphones for
  online shopping has promoted the need for quick
  and simple digitalized wallet payments.
• Its convenience is an obvious plus point, while
  many e-commerce retailers also provide discount
  and special offers for digital wallet customers.
• 23 of digital wallet payment are made though
  smartphones, compared to 19 on tablets and 16
  via desktop services.

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• Chat Bots
• Customers often needs solution long after
  retailers regular business hours and in todays
  world, they expect instant answers.
• Chat bots on e-commerce retailers website
  facilitate 24/7 customer support so that queries
  can be handled without having to wait until the
  following day.
• Customers usually appreciate this live action
  engagement, especially if their query gets
  resolved, while retailers benefits for an
  enhanced reputation.

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