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MKT 571 Entire Course (Without Final Guide)
For more course tutorials visit www.newtonhelp.com
 

• MKT 571 Week 1 Assignment Researching Marketing
  Questions
•  
• MKT 571 Week 2 Assignment Understanding Target
  Markets
•  
• MKT 571 Week 3 Team Assignment New Product Launch
•  
• MKT 571 Week 3 Assignment Promotion and the
  Product Life Cycle

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MKT 571 Final Exam Guide
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• 1.         Which component of a marketing audit
  includes major developments in income, prices,
  savings, and credit that affect the company?
•             Technological
•             Political
•             Economic
•             Cultural

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MKT 571 Final Exam Guide (New)
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• 1.         The stage in the new product process
  that occurs first and has a pass ratio of 14 is
  the ________ stage.
•            test marketing
•            idea screening
•            product development
•            product soft launch

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MKT 571 Final Exam Guide (New, 2018)
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• 1. A fundamental and distinctive mode of
  expression that appears in a field of human
  endeavor is called a __________.
•  
• style?
• ??theme?
• ?trend?
• pattern
•  

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MKT 571 Week 1 Assignment Researching Marketing
Questions
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• Purpose of Assignment 
• This assignment is designed to help students
  analyze and interpret primary and/or secondary
  data and research. First, students will be
  provided with a marketing report that allows for
  preparing basic executive level data insights.
  Second, they will be allowed to pick a company
  and product or service. This assignment will help
  prepare students for the development of their
  marketing plan. Students will be creating a
  marketing plan

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MKT 571 Week 1 DQ 1
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•  
• What have been the major marketing trends in the
  last decade?
• What new marketing trends do you anticipate in
  the next 10 years?

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MKT 571 Week 1 DQ 2
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• UOP has been the darling of Wall Street during
  the last few years. They offer some of the
  highest profit margins of any company in America
  today. And UOP has had a fine record of growing
  both revenue and profits. They are, by far, the
  largest private university in the Country.
• From a marketing standpoint what do you think UOP
  is doing well? What areas do you think can be
  improved?

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MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2 Papers)
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• Select a local company and one of its products or
  services.
• Create a 1,400-word Discussion Guide for your
  selected product or service to be used during the
  course of a Focus Group that researches your
  product or services target market. In your plan,
  be sure to do the following

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MKT 571 Week 2 Assignment Understanding Target
Markets (Nike)
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• Purpose of Assignment
• To develop effective relationship marketing, a
  company must first understand its targeted
  consumers' buying influences and behaviors. This
  week's assignment is the first part of the
  development of a marketing plan. It provides the
  foundation of the marketing plan and introduces
  the student to a variety of diagrammatic tools
  for understanding a business.
• Assignment Steps

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MKT 571 Week 2 DQ 1
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• This week we are reading about "branding".
• Here is a recent article on the subject.
• Comments please.

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MKT 571 Week 2 DQ 2
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• We are entering a real crowded and mature market
  with our CNN product. (Read class case
  introduction). Here is a two part DQ.
• 1. Describe the overall strategy we should adopt
  to maximize our potential for success.
• 2. In one sentence write your positioning
  statement for the product

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MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers)
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• Go to the Strategic Business Insights website.
• Take the VALS Survey. Have the results sent to
  you by email. The results are sent in a
  Microsoft Word document showing your primary and
  secondary VALS segments.
• Go to the Nielsen website.
• Explore the Nielsen Segmentation Methodology, the
  featured and other segments, and then click on
  Zip Code Lookup.

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MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers)
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• Develop a 1,050-word marketing plan discussion
  which includes the following
• Discuss what a marketing plan is and is not.
• Examine the elements that should be included in a
  marketing plan.
• Examine the importance of a marketing plan.

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MKT 571 Week 3 Assignment Promotion and the
Product Life Cycle
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• Purpose of Assignment 
• All products/services go through a life cycle of
  NPI (new product introduction), growth, maturity
  and decline. These various stages affect the
  marketing strategy and promotional efforts. In
  Week 3, you will incorporate a product strategy
  that addresses at least 3 areas of the product
  life cycle. The primary objective of this
  assignment is to allow the student to demonstrate
  an understanding of the factors that can affect
  the launch of a product or service.

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MKT 571 Week 3 Assignment Promotion and the
Product Life Cycle (Nike)
For more course tutorials visit www.newtonhelp.com
 

• Purpose of Assignment
• All products/services go through a life cycle of
  NPI (new product introduction), growth, maturity
  and decline. These various stages affect the
  marketing strategy and promotional efforts. In
  Week 3, you will incorporate a product strategy
  that addresses at least 3 areas of the product
  life cycle.

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MKT 571 Week 3 DQ 1
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• What do you think are the most important
  characteristics/attributes of successful sales
  people? Discuss BTW Sales is part of the
  marketing function.

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MKT 571 Week 3 DQ 2
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• You are working at Johnson Johnson and one of
  your responsibilities is to set prices for new
  drugs. The firm has invented a cure for Aids and
  is protected by patent. The cost for the one time
  injection that cures the disease is 100 and
  includes amortization of the development cost
  (The 1 billion cost to develop the product is
  included in the 100) and the cost raw materials.
  Assume that insurance companies currently spend
  200,000 to treat an Aids patient. Assume 20 of
  the world population is covered by insurance or
  socialized medicine.

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MKT 571 Week 3 Individual Assignment Career
Connection Customer Relationships and
Satisfaction (2 Papers)
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• You are a marketing manager for a local company
  and you are developing a plan to improve customer
  relationships and increase satisfaction.
• Select one of the following types of local
  companies
• Florist
• Veterinarian

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MKT 571 Week 3 Team Assignment New Product
Launch
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• Purpose of Assignment 
• Understanding the various phases of a product or
  service lifecycle is critical when addressing a
  market. If your product is in decline and the
  competitor's product is in growth, your strategy
  for the product or service will be different.
  This exercise will enable students to demonstrate
  an understanding of both their product/service
  life cycle stage and a competitor's product. It
  is designed to help students explore product mix
  strategies in the various phases of a product or
  service life cycle. This tool is critical when
  addressing a market penetration, market
  saturation or product/service decline. 
• Assignment Steps 

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MKT 571 Week 3 Team Assignment New Product Launch
(Apple Iphone)
For more course tutorials visit www.newtonhelp.com
 

• Purpose of Assignment
• Understanding the various phases of a product or
  service lifecycle is critical when addressing a
  market. If your product is in decline and the
  competitor's product is in growth, your strategy
  for the product or service will be different.
  This exercise will enable students to demonstrate
  an understanding of both their product/service
  life cycle stage and a competitor's product. It
  is designed to help students explore product mix
  strategies in the various phases of a product or
  service life cycle. This tool is critical when
  addressing a market penetration, market
  saturation or product/service decline.
• Assignment Steps

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MKT 571 Week 3 Team Assignment New Product Launch
Marketing Plan, Part 1
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• Create a 1,400-word Product Launch Plan in a
  Microsoft Word document. The Product Launch plan
  will be for two countries.  Select your home
  (domestic) market and another for the
  international market. Do not select the U.S. and
  Canada, the U.S. and Britain, or Canada and
  Britain as your combinations. While the audiences
  should have the same need for the product or
  service you come up with, they should have
  distinctive cultures and habits.
• Include the following in the Product Launch Plan

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MKT 571 Week 4 Assignment Price and Channel
Strategy
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• Purpose of Assignment 
• This assignment is designed to help students
  analyze and understand how price setting and go
  to market (distribution) are interrelated and
  affects the profitability and growth of the
  business. It has been designed to be a short
  overview on purpose the concepts of pricing and
  distribution are complex and a general
  understanding is what should be absorbed in one
  week of study. 
• Assignment Steps 

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MKT 571 Week 4 Assignment Price and Channel
Strategy (Nike)
For more course tutorials visit www.newtonhelp.com
 

• Purpose of Assignment
• This assignment is designed to help students
  analyze and understand how price setting and go
  to market (distribution) are interrelated and
  affects the profitability and growth of the
  business. It has been designed to be a short
  overview on purpose the concepts of pricing and
  distribution are complex and a general
  understanding is what should be absorbed in one
  week of study.
• Assignment Steps

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MKT 571 Week 4 DQ 1
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• Let's assume that our overall objectives for the
  ReCharge bar is to generate 300 million in year
  1 sales and capture the 1 market share position
  in the U. S market. Describe your Distribution
  strategy to allow these lofty goals to be
  accomplished. 

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MKT 571 Week 4 DQ 2
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• Let's assume that The Recharge Bar has been
  wildly successful and we have achieved all our
  major objectives in the U. S. market by the end
  of year three. Should we consider expanding our
  distribution globally? What are some of the major
  factors that we need to be aware of and plan for?
  In other words, what makes marketing on a global
  basis more difficult than simply distributing our
  product nationally?

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MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2
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• Create a 1,400-word Market Segmentation Plan for
  the New Product/Service Launch Marketing Plan.
  Include the following for both the domestic and
  international markets based on the team's
  research
• Describe the target market (audience) profiles,
  key buying behaviors, and decision motivators for
  the consumer target market. Note Do not pick
  different target markets for the domestic and
  international markets.

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MKT 571 Week 5 Assignment Marketing Communication
and Brand Strategy
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• Purpose of Assignment
• This assignment is designed to help students
  understand the interrelationships between brand
  strategy and the communication message to the
  target audience. It is a continuation of the
  marketing plan and students should review the
  Week 3 Learning Team Assignment for assistance in
  product brand strategies the team has developed.
• Assignment Steps

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MKT 571 Week 5 Assignment Marketing Communication
and Brand Strategy (Nike)
For more course tutorials visit www.newtonhelp.com
 

• Purpose of Assignment
• This assignment is designed to help students
  understand the interrelationships between brand
  strategy and the communication message to the
  target audience. It is a continuation of the
  marketing plan and students should review the
  Week 3 Learning Team Assignment for assistance in
  product brand strategies the team has developed.
• Assignment Steps

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MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 and Part 2)
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• Select a current product or service with which
  you are familiar. This product will be used to
  pitch a new integrated marketing communication
  and marketing mix to a client who is the marketer
  or producer of the product.
• Review the current marketing mix including the
  communication channels used. 

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MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 Only)
For more course tutorials visit www.newtonhelp.com
 

• Select a current product or service with which
  you are familiar. This product will be used to
  pitch a new integrated marketing communication
  and marketing mix to a client who is the marketer
  or producer of the product.
• Review the current marketing mix including the
  communication channels used. 
• Part 1
• Create a 12-slide presentation including detailed
  speaker notes that will act as the script of a
  presentation. Include the following in the
  presentation

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MKT 571 Week 5 DQ 1
For more course tutorials visit www.newtonhelp.com
 

• Let's assume our objective for ReCharge is to
  deliver 300 million in first year sales and to
  capture the 1 market share position in the
  category by the end of our first full year of
  operation.
• (BTW. Setting marketing objectives prior to
  developing strategy is real important)
• What should our promotional budget be? Why? What
  methodology did you use to come up with your
  budget?

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MKT 571 Week 5 DQ 2
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• Instead you're going to get a chance to get your
  creative juices going and to hopefully have some
  fun doing it.
• Each of you will demonstrate your creative
  approach to the ReCharge Bar by developing a TV
  commercial, radio spot or magazine ad. You don't
  need to get fancy with the graphics. You can
  verbally describe what is going on. But write the
  actual copy for your ad.

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MKT 571 Week 5 Team Assignment Media Options
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• Purpose of Assignment 
• The purpose of this assignment is to creatively
  illustrate traditional and new media options. An
  understanding of the target audience and
  effective communication for each is a desired
  outcome. It provides the Learning Team the
  opportunity to creatively illustrate traditional
  and new media options. An understanding of the
  target audience and effective communication for
  each is a desired outcome. 
• Assignment Steps 

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MKT 571 Week 5 Team Assignment Media Options
(StarBucks)
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• Purpose of Assignment
• The purpose of this assignment is to creatively
  illustrate traditional and new media options. An
  understanding of the target audience and
  effective communication for each is a desired
  outcome. It provides the Learning Team the
  opportunity to creatively illustrate traditional
  and new media options. An understanding of the
  target audience and effective communication for
  each is a desired outcome.
• Assignment Steps

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MKT 571 Week 5 Team Assignment New Product Launch
Marketing Plan, Part 3
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• Develop a 1,400-word Communication Plan including
  the following
• Discuss the marketing communication channels
  available for the domestic and international
  markets.
• Evaluate the merits and drawbacks of the channel
  options in relation to the target audience, your
  product or service, and the timing of the launch
  phase.
• Select the communication channel that is best for
  marketing your product or service in the domestic
  and international markets.

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