Digital marketing institute in Bangalore

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History and Evolution of Digital Marketing

• LEARN DIGITAL ACADEMY
• J.P NAGAR, 4TH PHASE
• BANGALORE

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• Over the last decades, the marketing department
  has had to keep up with technological
  advancements.
• To keep up with these changes, the marketing
  professionals are using digital technologies to
  reach out to a large customer base.
• Businesses no longer use traditional marketing
  agencies to reach out to target customers.
• Introduction of the internet,
• big data, and
• smartphone technologies
• have influenced marketing resulting in digital
  marketing using electronic devices.

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DIGITAL MARKETING

• Digital marketing involves
• The use of the internet or
• Electronic media
• To promote the companys products and services.
• Electronic devices like tablets, mobile phone,
  PC, and other digital mediums are used to market
  the products over the internet.

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• Marketing channels like
• Content Marketing,
• Social Media,
• Email Marketing, And
• Mobile Marketing
• are used to generate traffic for the business.

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How The Internet Has Revolutionized Digital
Marketing

• Digital marketing was introduced back in 1990
  after the introduction of search engines which
  was commonly referred to as Archie. The web 1.0
  platform enabled internet users to search for
  information over the web but couldnt share the
  information over the web. Back then, web
  indexing wasnt (Archie) much used since the web
  hadnt evolved.

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• In 1993, digital marketing achieved his first
  milestone through the introduction of clickable
  banners. Later HotWired Company purchased banner
  ads to advertise through the web. This marked the
  beginning of the online advertisement.
• In 1994, Yahoo established the first search
  engine and people started using the Yahoo search
  engine to look for information on the web. After
  a year of its launch, more people were using
  Yahoo to access information. Companies started
  optimizing their web pages to increase their rank
  in the search engine. Amazon E-commerce site was
  established in 1994 whereas eBay site was
  established in 1995

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• Increased use of search engine optimization led
  to the launch of other search engines like
  HotBot, Alexa, and LookSmart in 1996.

• During this time, marketing professionals started
  using Search engine optimization, SEO to ensure
  their website content appears on the top results
  of the searched information. SEO techniques like
  keyword stuffing and backlinks were commonly used
  to increase site rankings.

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• In 1998, Google was established. This is another
  search engine Company and over the years, it has
  become the most popular search engine across the
  globe. Google started penalizing sites using
  backlinks and keyword stuffing to create traffic
  with the establishment of the Google algorithm.
• During the year, Microsoft launched MSN search
  engine whereas Yahoo introduced Yahoo web search.
• The year 2000, saw the wipeout of the smaller
  search engines. Many internet startup companies
  were also closed down. Businesses which took time
  in studying the market leverage on the use of the
  internet to improve their businesses.

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• Google established AdWords in 2000 to help
  marketers in advertising their products and
  services. The google ads became a major player in
  the digital marketing world and improved sales of
  businesses.
• Web 2.0 was also established which opened many
  doors for digital marketing channels. Interactive
  websites were also established which enabled
  marketers to publish dynamic content and allow
  the target audience to interact with the site.
• 2001 led to the birth of the first mobile
  marketing campaigns.
• In 2002, the LinkedIn professional network was
  established to help business interact with other
  business associates and target audience.

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• The Launch of MySpace social network site in
  2003. After a year Gmail, Google Docs, and
  Facebook went live. The new sites opened doors
  for promoting companies products and services
  online. Many companies took advantage of the new
  social network site to create awareness of their
  products and services.
• YouTube was launched in 2005 to fill the gap
  between creating and sharing videos.
• In 2006, the search engine traffic increased to
  6.4 billion in a month. Twitter and Ms. Live
  Search were also launched. The Amazons
  e-commerce sales also reached 10 billion.

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• In 2007, various web streaming services like Hulu
  were established. Tumblr social network was also
  established increasing the number of channels
  digital marketers can use. iPhone smartphone was
  also established by the Mobile Giant Apple
  leading to an increase in mobile marketing
  campaigns.
• To keep up with competition, Google launched
  real-time search engine results in 2009. Google
  AdWords and AdSense cost-per-click advertising
  techniques became more popular. The Google
  algorithm started to target ads based on
  customers search making it the most used digital
  marketing scheme.

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• The year 2010 saw the launch of WhatsApp and
  Google Buzz.
• In 2011, Google launched Google and Google Panda
  to facilitate page optimization. People connect
  and interact with each other through Google.
• In 2012, companies increased their budget for
  social media marketing campaigns by 64. Social
  media sites like Facebook and Myspace were
  commonly used by businesses to promote and engage
  the target audience.
• Yahoo acquired the Tumblr platform in 2013.

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• 2014 saw the increased use of a smartphone in
  accessing the digital technology. More people
  downloaded Facebook messenger app to connect
  rather than using PC to access Facebook. More
  Facebook ads and LinkedIn were customized for
  mobile use. At the same year, Facebook also
  acquired WhatsApp mobile app.
• In 2015, more digital technologies evolved. The
  Snapchat application launched its own discover
  feature to enable users to connect with more
  friends and followers. Facebook also introduced
  Instant articles as well as the launch of
  wearable tech.

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• Facebook, Instagram, Snapchat, YouTube, Twitter,
  and Reddit are the most commonly used social
  media networks in 2017 and 2018. There over 3
  billion Facebook users daily and business
  leverage on the use of these sites to reach to a
  wide customer base.
• The cookie technology has become a popular tool
  in digital marketing technology. Every website
  store some information about each users browsing
  history. A cookie is a piece of code left in the
  users browser once they visit a certain website.
  The cookie enables the website to remember
  certain information about the user based on the
  last time they visited the website.
• The recorded Cookies information play an
  important part in digital marketing as marketers
  use them to track users browsing habits.

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Also read
Digital Marketing Stats in 2018
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Thank you

• - G.H Kishore Kumar
• Learn digital Academy
• Bangalore