MKT 435 Inspiring Innovation--snaptutorial.com

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MKT 435 Inspiring Innovation--snaptutorial.com
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 All Assignments For more classes
visit www.snaptutorial.com   MKT 435 Week 1
Consumer Behavior and Marketing Paper MKT 435
Week 2 Porsche Case Study MKT 435 Week 3 Part I
Consumer Behavior and Marketing Strategy MKT
435 Week 3 How Attitudes are Influenced
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 All New Assignments For more classes
visit www.snaptutorial.com   MKT 435 Week 1
Impact of Consumer Behavior on Marketing Strategy
Paper   MKT 435 Week 2 Brand Personality
Presentation (2 PPT)   MKT 435 Week 3 Internal
and External Influences Marketing Paper   MKT 435
Week 3 Impact of Cultural Values on Consumer
Behavior Paper   MKT 435 Week 4 Team Consumer
Decision Making Paper
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 1 Consumer Behavior and Marketing
Paper For more classes visit www.snaptutorial.co
m   Choose a company with which you are
familiar. Prepare a 1,050- to 1,400-word paper in
which the interrelationship between consumer
behavior and marketing is discussed. Find three
specific examples of the companys marketing
strategy and its relationship with consumer
behavior. Examples may include mission/value
statements, print advertising, website content,
press releases, among others. Using these
examples, what is your opinion of how the company
uses the understanding of consumer behavior to
create and implement its marketing
strategy? Discuss each example you found using
specific information.
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 1 consumer behavior and Social media
influence For more classes visit www.snaptutoria
l.com   Develop a 7- to 9-slide Microsoft
PowerPoint presentation, with notes on each
slide, in which you relate consumer behavior and
social media influence. Address the
following    Define consumer behavior, and how
it relates to marketing.    Select a recent
purchase and describe how social media and word
of mouth influenced your decision.    Provide a
minimum of three (3) examples of social media in
your decision, such as screen shots or
video.  Cite the assigned reading and at least
one outside reference (minimum of two
references). Format your presentation consistent
with APA guidelines.
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 1 Impact of Consumer Behavior on
Marketing Strategy Paper For more classes
visit www.snaptutorial.com   MKT 435 Week 1
Impact of Consumer Behavior on Marketing Strategy
Paper Choose an organization with which you are
familiar. Write a 700- to 1,050-word paper in
which you review the impact of consumer behavior
on this organizations marketing strategy. Review
and evaluate a specific example of how this
organization utilized its knowledge of consumer
behavior to adjust its marketing strategy.
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 2 Brand Personality Presentation (2
PPT) For more classes visit www.snaptutorial.com
  This Tutorial contains 2 Presentation  MKT 435
Week 2 Brand Personality Presentation Resource
Consumer Behavior Building Marketing Strategy,
Ch. 10 Choose an organization with which you are
familiar or use the organization you chose for
the Week 1 assignment. Create an 8- to 10-slide
Microsoft PowerPoint presentation with
speakers notes representing how this
organization manages and develops its brand
personality, and deliver the following ? Find an
ad (digital or non-digital) that you feel
communicates a strong brand personality.  Include
this ad in your presentation.
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 2 Porsche Case Study For more
classes visit www.snaptutorial.com   Read the
Porsche case study found in Consumer Behavior on
pages 52-53. Write the answers to the following
questions 1, 2, 3, 4 and 6 at the end of the
case. Use the worksheet to answer the questions.
The paper will need to be 700 to 1,050 words in
total length. Format the paper consistent with
APA standards. Click the Assignment Files tab to
submit your assignment.
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 3 How Attitudes are Influenced For
more classes visit www.snaptutorial.com   Write a
1,050- to 1,400-word paper in which you write
about the following scenario What was
your attitude about this course before it
started? What factors influenced that
attitude? How has your attitude toward
the course changed now in the third week of
class? Refer to attitude and motivation
theories as discussed in Chapter 6 to support
your reasoning for the before and after attitudes
you describe. Use specific
examples. Format the paper consistent with APA
standards.
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 3 Impact of Cultural Values on
Consumer Behavior Paper For more classes
visit www.snaptutorial.com   MKT 435 Week 3
Impact of Cultural Values on Consumer Behavior
Paper Choose one of the following changes in
Cultural Values to review and discuss (1) green
marketing, (2) cause-related marketing, (3)
gender-based marketing, or (4) marketing to gay
and lesbian consumers. Write a 700- to 1,050-word
paper in which the interrelationship between
consumer behavior and changes in cultural values
is reviewed. Find three specific examples of
organizations marketing to these changes in
cultural values.  
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 3 Internal and External Influences
Marketing Paper For more classes
visit www.snaptutorial.com   MKT 435 Week 3
Internal and External Influences Marketing
Paper Resource Consumer Behavior Building
Marketing Strategy, Ch. 3 Select a new product or
service that will be launched by either an
existing organization or one you will create.
This will be the product or service you will use
for the remainder of the team assignments due in
Weeks 4 and 5. Obtain your instructors approval
of your teams product or service before
beginning this project. Develop a 700- to
1,050-word analysis explaining the following
headings
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 3 Part I Consumer Behavior and
Marketing Strategy   For more classes
visit www.snaptutorial.com   Write a 700- to
1,050-word paper in which the team discusses the
following A brief overview of the
company and the product and its marketing
strategy. An examination and discussion
of the external factors that influence the
companys target market. Find 5
examples of the companys marketing
communications and discuss each communications
example, addressing how the company recognizes
external factors that influence its consumers
behavior. Examples of Marketing Communications
types are print advertising, press releases,
brochures, flyers, banner ads, etc.
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 4 Consumer Decision Making
Presentation For more classes
visit www.snaptutorial.com   MKT 435 Week 4
Consumer Decision Making Process Analyze a recent
purchase you made of a durable good (durable
goods are goods that dont wear out quickly or
those that have a lifespan of more than three
years computers, cars, mobile phones, kitchen
appliances, etc.) Make a presentation of 10-12
Slides  Base your review on the following six
steps in the consumer decision process 1.
Problem recognition 2. Information search
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 4 Examine a Communication Tool For
more classes visit www.snaptutorial.com   Choose
a marketing communication tool used by a brand
about which you are passionate. Examples of
Marketing Communications types are print
advertising, press releases, brochures, flyers,
banner ads, etc. Create a Poster Board
presentation in which you Present the
communication tool Discuss how
effective it is in attracting and retaining
customers, and communicating the companys focus
on customer satisfaction.
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy For more classes
visit www.snaptutorial.com   Write a 525- to
700-word paper in which the team explains the
roles of family, culture, and subculture
influences on the companys target market
purchasing behavior. Discuss how the company can
use learning and perception theories in
attracting and retaining target market members.
Provide a brief description of the theory with
specific examples of using it in a marketing
communication strategy. Format the paper
according to APA standards. Click the Assignment
Files tab to submit your assignment.
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 4 Team Consumer Decision Making
Paper For more classes visit www.snaptutorial.co
m   MKT 435 Week 4 Consumer Decision Making
Paper Utilize the same product/service your team
chose for Week 3. Developa 700- to 1,050-word
response that analyzes the following ? Discuss
the potential importance of each type of
situational influence in developing a marketing
strategy for your product/service. ? Review
whether your market segment is aware of the
problem that your product/service serves to
eliminate.  How is your marketing strategy
impacted by this awareness?
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 5 Consumer Decision Making Process
Analysis For more classes visit www.snaptutorial
.com   Analyze a recent purchase decision you
made using the steps in the consumer decision
making process. The consumer decision making
process is discussed in Chapter 14, pages
341-346. Submit a detailed outline in which you
show the steps you took in making the purchase
decision and the rationale behind each step. An
example of a detailed outline can be found in the
Center for Writing Excellence. Click the
Assignment Files tab to submit your assignment.
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 5 Final Consumer Behavior and
Marketing Strategy For more classes
visit www.snaptutorial.com   Create and present a
10- to 12-slide PowerPoint presentation of Part
III. Develop a segmentation analysis of the
companys target market. Address each variable of
segmentation (geographic, demographic, behavioral
and psychographic) that is significant in
attracting the target market. Provide specific
examples of product attributes and benefits for
each segmentation variable identified as
relevant. Refer to Chapter 2 for segmentation
variables.
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 5 Impact of Online Crowdsourcing on
Marketing Strategy Paper (2 Papers) For more
classes visit www.snaptutorial.com   This
Tutorial contains 2 Papers       MKT 435 Week 5
Impact of Online Crowdsourcing on Marketing
Strategy Paper Evaluate an online crowdsourcing
site.  Examples include, Dells Ideastorm, and
Starbucks. Write a 750- to 1,050-word paper in
which you review a crowdsourcing site.
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MKT 435 Inspiring Innovation--snaptutorial.com
MKT 435 Week 5 Team Global and Online Marketing
Strategy Presentation   For more classes
visit www.snaptutorial.com   MKT 435 Week 5
Global and Online Marketing Strategy
Presentation Resource Consumer Behavior
Building Marketing Strategy, Ch. 15 Utilize the
same product/service that your team chose for
Week 3. Prepare a 15- to 20-slide Microsoft
PowerPoint presentation with speakers notes
illustrating your cross-cultural, Internet,
mobile, and social media marketing strategy
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MKT 435 Inspiring Innovation--snaptutorial.com