Annamalai Study Material by DistPub – Consumer Behaviour

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Annamalai Study Material by DistPub – Consumer Behaviour

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Q1: Review the activities undertaken by marketing oriented firms and show the relevance of consumer behavior of each activity. Q2: Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by a) Changing beliefs about the brand b) Changing beliefs about competing brands c) Changing the relative evaluation of attributes d) Adding an attribute Q3: What kind of marketing and socio cultural inputs would influence the purchase of a) A TV with inbuilt recorder b) A concentrated liquid laundry detergent c) A fat-free ice cream Q4: Think of a recent major purchase your family has made. Analyze the roles performed by various family members in terms of the following consumption roles: a) Influencer b) Decider c) Buyers d) Preparers e) Users f) Maintainers g) Disposers – PowerPoint PPT presentation

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Title: Annamalai Study Material by DistPub – Consumer Behaviour


1
Consumer Behaviour
DistPub Team
Q1 Review the activities undertaken by marketing
oriented firms and show the relevance of consumer
behavior of each activity.
Q2 Explain how the product manager of a
breakfast cereal might change consumer attitudes
toward the companys brand by a) Changing
beliefs about the brand b) Changing beliefs
about competing brands c) Changing the relative
evaluation of attributes d) Adding an attribute
Visit DistPub.Com or Email to distpub_at_gmail.com
2
DistPub Team
  • Q3 What kind of marketing and socio cultural
    inputs would influence the purchase of
  • A TV with inbuilt recorder
  • b) A concentrated liquid laundry detergent
  • c) A fat-free ice cream
  • Q4 Think of a recent major purchase your family
    has made. Analyze the roles performed by various
    family members in terms of the following
    consumption roles
  • a) Influencer
  • b) Decider
  • c) Buyers
  • d) Preparers
  • e) Users
  • f) Maintainers
  • g) Disposers

Visit DistPub.Com or Email to distpub_at_gmail.com
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