STANFORD dSCHOOL

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STANFORD d-SCHOOL

• an interdisciplinary center for the research and
  teaching of design

http//dschool.stanford.edu/
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A 40-year history university/industryengagement
in product design
Product Design Program (w/ Fine Arts Dept.)
Robotics and automated manufacturing
Team-based design with industrial projects
Smart Product Design
SIMA MSE program
MEMS and Mechatronics
RPL, MML
BioX
1960
1970
1980
1990
2000
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Context entrepreneurial design connections
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Design research 1980-presentTang/Leife
r 89, video interaction analysis
C D R
Stanford CDR, Xerox PARC, NASA Ames
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Some competitive design programs

• MIT Media Lab -- emphasis on digital design,
  human/computer interaction, wearable computing,
  etc.
• Harvard Graduate School of Design -- emphasis on
  spatial and environment design
• Illinois Inst. of Technology, Institute of Design
  -- product design
• Royal College of Art/Imperial College, London --
  product design, interaction design research
  studio
• Carnegie Mellon -- Product Design (fine arts),
  HCI Institute, Entertainment Technology Center --
  in the new School of Design
• Polytecnico di Milano -- School of design with
  Ph.D. program
• U.C. Irvine -- proposed new School of Design
• U.C. Berkeley, BiD -- 2 year Masters in Human
  Centered Design

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MITmedia lab
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Institute of Design
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UCIrvine School of Design
Proposed areas of specialization

• Interaction design human/computer interaction,
  human factors, perception and cognition issues...
• product design theories and methodologies
  associated with conceiving and creating new
  products, design management, marketing, strategy,
  cultural effects of new products...
• spatial design design and organization of spaces
  and environments for work, play, daily life
  technological enhancements of space domotics...
• design studies inquiry into theory and science
  of design by individuals and teams, scholarship
  of current practice, methods tools to support
  design practice design philosophy and history...

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Todays Product Design Program(circa 1970s)
Engineering
Design
Art

• PD has Unique Strengths
• - Innovation Process
• - User Centered Design Process
• - Relationships with Silicon Valley
• Strong Student and Alumni Community
• PRL and Loft Facilities

- Recognized Academic Program - Multidisciplinary
Faculty Ties - Respected Tradition and Culture
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Its Time to Advance the PD Offering

• Academic Competition. Other universities are
  catching on with significant new initiatives in
  design Berkley, UC Irvine, Minn., etc. With new
  design centers emerging, Stanford must respond.
  As the cradle of many of the worlds innovations
  at the heart of Silicon Valley, Stanford is in
  the right place with the right assets. The new
  design program will increase the visibility of
  all of its associated schools and departments
  under the banner of the best in class innovation
  program.
• Innovation is the Next Wave. This buzzword
  continues to ignite the interests of the
  corporate and technology worlds. Stanford and
  the Product Design Program are positioned to
  leverage the location, history, and academic
  diversity required to capitalize on this wave.
• Its an Interdisciplinary World. Academic
  programs are successfully impacting society by
  addressing the complexity of the real world
  through an interdisciplinary approach. The
  insert new program name will continue
  Stanfords successes with Bio-X, HumBio, etc.

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A short envisioning exercise...

• One of your talented and capable children would
  like to enroll in a prestigious Engineering
  Product Design program. As a concerned parent,
  youve done a bit of research and found a couple
  of top-notch programs. What do you suppose the
  characteristics of those programs are?
• Please take a few minutes to confer with your
  neighbors and compile a short list of qualities,
  features, resources and programs that you might
  expect the worlds best Product Design programs
  to have.

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An Interdisciplinary Opportunity

• Expanding the role of multidisciplinary research
  and teaching is one of Stanfords biggest
  opportunities.
• John Hennessy, President Stanford University
• Design and Design Engineering require
  consideration of more than feasibility issues
  alone. Design innovation requires viability
  and usability issues to be weighed as well.
• The Product Design Program needs to respond to
  this opportunity.

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Todays Product Design Program(circa 1970s)
Engineering
Design
Art

• PD has unrealized potential
• Truly interdisciplinary approach
  (Entrepreneurial, Marketing, Social
• Psychology skills, etc.)
• World-wide Impact (Like MIT Media Lab)
• - Innovation curriculum

• PD has Unique Strengths
• - Innovation Process
• - User Centered Design Process
• - Potential Relationships with Silicon Valley
• Strong Student and Alumni Community
• PRL and Loft Facility

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Proposed Program Structure

• Program Goals
• Introduce a truly inter-disciplinary approach to
  innovation and design
• Build a distributed faculty community
• Build strong industry relationships
• Develop and implement a research strategy

(feasibility)
(viability)
(usability desirability)
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Proposed Program Map
Manufacturing 1. Manufacturing Technology 2.
Manufacturing Processes
Engineering Technology 1. Engineering
Analysis 2. Mechanical Engineering Breadth 3.
Electronics and Mechatronics 4. Computer
Science 5. Bioengineering
Business 1. Business Principles 2. Finance 3.
Marketing 4. Market Research
Core Subjects 1. Design Methodology 2.
Innovation Process 3. Project Synthesis
Engineering
Business
Innovation Entrepreneurship
HR/Management 1. Organizational Behavior 2.
High-tech Strategy 3. Entrepreneurship
Human Values
Design Interactivity 1. Human Computer
Interaction 2. Visual Thinking 3. Design for
Sustainability
Human Values 1. Human Factors 2. Need Finding 3.
Psychology, Anthropology, Sociology 4. Aesthetics
and Form
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Students (and Faculty)
MBA
Other Engineering Disciplines
Business School Students
Loft Communities
MS, PhD
Symbolic Systems, HCI, CS Students
MS, PhD
LDT Education Students
WTO, Psych Social Sciences Students
MA
MA, PhD
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Proposed Organization
Kembel
Kelley
Executive Director
Program Director
Admin.
Facilities
Research Agenda
TAs CAs
Faculty
Fund Raising
Lecturer Program
Lecturers
Affiliates
Affiliates Program
Core
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Faculty
Course Subjects
Exec Director Profs
Core 100
Design Methodology Innovation Process Project
Synthesis Engineering Analysis Mechatronics Compu
ter Science HCI Bio-Engineering Manufacturing
Technology Manufacturing Process Business
Principles Finance Marketing Organizational
Behavior Entrepreneurship Human Factors Need
Finding Aesthetics and Form Cultural
Psychology Anthropology Visual Thinking
Normal Funding
Affiliated (SOE)
Affiliated (Outside SOE)
TBD
Consulting Profs Lecturers
JESOP Money New
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Proposed Facilities
Faculty Offices
Student Project LOFT
Hoteling for Students outside Immediate Community
SPL
SPL
Shop

• Visiting Students on Project Work Accommodated
• Faculty Co-Located with Students
• Vital Environment

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Tasks to Get Started

• Hire executive director (G. Kembel)
• Raise funds
• Establish relationships with affiliated faculty
• Launch searches and targets of opportunity to
  strengthen core faculty
• Launch new lecturer program patterned after
  business school approach
• With learning from alumni survey, reinvigorate
  teaching faculty with new class content and
  teaching methodologies
• Refine the research agenda