MKT 421(NEW) Endless Education/newtonhelp.com

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MKT 421(NEW) Endless Education/newtonhelp.com
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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Entire Course
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• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• MKT 421 Week 1 Apply Why We Buy a Product (2
  Papers)
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• MKT 421 Week 4 Apply Marketing Lemonade (Part 1)
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• MKT 421 Week 5 Apply Marketing Lemonade (Part 2)
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• MKT 421 Week 1 Practice 4Ps of Marketing
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• MKT 421 Week 2 Practice Market Research Process
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• MKT 421 Final Exam Guide (New)
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• For more course tutorials visit
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• 1. A __________ is a road map for the
  marketing activities of an organization for a
  specified future time period, such as one year or
  five years.
• marketing dashboard
• marketing plan
• operation plan
• mission statement

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Final Exam Guide (New, 2017)
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• For more course tutorials visit
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• __________ is best defined as the process of
  continuously obtaining information on events
  happening outside a company to recognize and
  interpret possible trends that affect marketing.
  Relationship marketing Digital marketing Customer
  relationship management Environmental scanning A
  __________ is often referred to as a business
  firm. government agency nonprofit organization
  publicly owned organization for-profit
  organization The __________ refers to the seven
  stages a company goes through to recognize
  opportunities and convert them into sellable
  services

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Final Exam Guide
•  
• For more course tutorials visit
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• www.newtonhelp.com
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• 1. Blending the firm's promotion efforts
  to convey a complete and consistent message is
  the goal of
• Sales management communications.
• Integrated promotional marketing.
• Sales promotion communications.
• Integrated marketing communications.

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Solving the Problem Five-Step Marketing
  Research Approach Presentation (2 PPT)
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• For more course tutorials visit
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• www.newtonhelp.com
•  
• his Tutorial contains 2 Presentation
• The purpose of this assignment is to place
  students in the active role of a marketing
  manager with a problem threatening the
  organization's survival. Students will respond to
  a specific scenario that requires them to address
  the concepts both critically and creatively to
  solve the scenario's dilemma.

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 1 Apply Why We Buy a Product (2
  Papers)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Scenario You are sitting in your home and you
  pick up a package of Oreos (or some other
  product of your choosing). After realizing that
  you have purchased this product for years, you
  wonder, Why do I feel so strongly about this
  product?  You remember your readings from
  Marketing class and decide to figure out why you
  feel strongly about this product using the 4 Ps
  of Marketing and Marketing Strategy concepts.
• Develop a 700- to 1,050-word response using the
  scenario above and answer the following questions

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• MKT 421 Week 1 Discussion Question 1
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• For more course tutorials visit
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• Select an organization with which you are
  familiar. How does your selected organization use
  the different components of the marketing mix?
  How does the marketing mix affect the development
  of your selected organizations marketing
  strategy and tactics? How can your selected
  organization use quantifiable elements to
  evaluate, monitor, and control marketing
  effectiveness?

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 1 Discussion Question 2
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• Assume you are the newly hired marketing manager
  of a company. As you spend time with other peer
  marketing managers, you realize that the company
  doesnt place an emphasis on planning within the
  marketing organization. Why is planning important
  in marketing? What are the essential components
  of a marketing plan? How would you convince your
  supervisor that the marketing department should
  produce formal marketing plans?

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 1 Elevator Pitch (2 Papers)
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• For more course tutorials visit
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• This Tutorial contains 2 Papers
• Create a 700-word elevator pitch that includes
  the following
• Summarize your background and what makes you
  unique (your competitive advantage/differentiation
  ) in a one-paragraph elevator pitch.
• Identify three to four companies for whom you
  want to work (your target market and how you can
  fulfill its needs/wants), and how you think your
  skill set will benefit them.

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• MKT 421 Week 1 Individual Assignment Favorite
  Brand Paper (2 Papers) (New)
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• For more course tutorials visit
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• This tutorial contains 2 different papers
• Write a 750- to 1,000-word paper in which you
  identify your favorite brand and explain why it
  is your favorite. In the paper you should do the
  following
• Identify a brand about which you are passionate.
• Explain a minimum of three reasons why you are
  passionate about this brand.
• Respond to the following questions

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 1 Marketing and Buying Behaviors
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• MKT 421 Week 1 Marketing and Buying Behaviors
• Marketing is really a study in behaviors what do
  we consume and why.  As you start to sink your
  teeth into some new concepts within marketing,
  reflect for a moment about your own buying
  behaviors.  Can you identify the determining
  dimension or dimensions of your own personal
  characteristics that explain why you bought each
  of the specific brands you did in your most
  recent purchase of all of these items. Be sure to
  tell what brand and why.

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• MKT 421 Week 1 Practice 4Ps of Marketing
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Complete the 4Ps of Marketing click and drag
  in Connect.
• Note You have unlimited attempts to complete
  this assignment.
•  

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• MKT 421 Week 2 Assignment Elements Of A Marketing
  Plan Paper (New, 2 Papers )
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• For more course tutorials visit
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• This Tutorial contains 2 Papers
• Watch the video case study "Geek Squad A New
  Business for a New Environment."
• Read the case study discussion on pp. 88-89 of
  the Marketing text. Keep this case study in mind
  as you complete this assignment.
• Write a 1,050-word report using your company or
  one with which you are familiar (if you prefer,
  your facilitator can assign one to you). Answer
  the following questions for your chosen
  organization.

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• MKT 421 Week 2 Discussion Question 1
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• For more course tutorials visit
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• What is marketing research? How has the Internet
  affected marketing research? As a part of your
  answer, address time, cost, approaches, and
  validity. Why is marketing research important to
  developing marketing strategy?

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• MKT 421 Week 2 Discussion Question 2
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• For more course tutorials visit
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• What is competitive intelligence? What is the
  importance of competitive intelligence and
  analysis in modern-day marketing? How can a
  companys marketing organization ensure that it
  is able to identify newly emerging competitors in
  time to plan and execute an effective marketing
  strategy in response to these competitors?

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 2 Individual Assignment Marketing
  Mix Presentation (2 PPT)
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• This Tutorial contains 2 Different PPT
• Select a company currently experiencing marketing
  changes.
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• Create a 6-slide Microsoft PowerPoint
  presentation (including a title slide) that
  analyzes that company's marketing mix
• Each of the four P's should be addressed on its
  own slide.
• The final slide should analyze the changes this
  company is experiencing and the driving forces
  behind the changes.
• Use the Wall Street Journal database in the
  University Library to facilitate your research of
  the company.

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 2 Individual Assignment Personal
  Branding Plan Paper (2 Papers)
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• For more course tutorials visit
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• www.newtonhelp.com
•  
• This Tutorial contains 2 Different Papers
• Write a 750- to 1000-word paper that does the
  following
• Summarizes your background and what makes you
  unique in a 1-paragraph elevator pitch
• Identifies 3 to 4 companies you want to work for,
  and an explanation as to why
• Identifies the best methods for contacting those
  companies and engaging those who might influence
  the hiring decision
• Format your paper consistent with APA guidelines.

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 2 Practice Market Research Process
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Watch the Market Research Process video in
  Connect.
• Answer the questions that follow.
• Note You have unlimited attempts to complete
  this assignment.
•  

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 3 Assignment Positioning
  Presentation (New, 2 PPT)
•  
• For more course tutorials visit
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• This Tutorial contains 2 Presentations
• Using the same company you chose for your Week 2
  assignment, choose a product or service the
  company offers on which to focus.
• Identify the important attributes for your chosen
  product and select two key variables for your
  perceptual map.
• Prepare a perceptual map for your chosen
  product/brand and using a minimum of seven
  competitors, rank each product/brand on the two
  variables based on how they are positioned in the
  consumers' minds.

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 3 Discussion Question 1
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• For more course tutorials visit
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• Select a product with which you are familiar.
  What stage is your selected product at in the
  product life cycle? Provide rationale for your
  answer. Based on your knowledge of the product
  life cycle, what types of changes will occur to
  your selected product as it continues through the
  product life cycle? How will this affect the
  marketing of your selected product?

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• MKT 421 Week 3 Discussion Question 2
•  
• For more course tutorials visit
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• Select a product or service. Then select three
  different organizations that provide your
  selected product or service and compare the
  prices associated with your selected product or
  service. What is the difference between the
  prices among the different organizations? What is
  the rationale for this difference?

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 3 Individual Assignment Perceptual
  Map Presentation (2 Sets) (New)
•  
• For more course tutorials visit
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• This tutorial contains 2 different papers
• Review "perceptual mapping" located on the Week 2
  ERR page.
• Review the example perceptual map in Exhibit 4-14
  in Ch. 4 of Basic Marketing.
• Select an industry with many competitors.
• Select two key variables that segment the
  competition.

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 3 Practice BMW Video Case
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Complete the BMW video case in Connect.
• Answer the questions that follow.
• Note You have unlimited attempts available to
  complete this assignment

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 3 Team Strategy and Positioning
  Analysis Part 1 (2 Papers)
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
• This Tutorial contains 2 Papers
• Select a new product or service that will be
  launched by either an existing organization or
  one you will create. Obtain your instructor's
  approval of your product or service before
  beginning this project.
• Complete the following assignment using the
  "Strategy and Positioning Analysis" template.
• Develop a 2,100-word analysis explaining the
  following headings

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 4 Apply Marketing Lemonade (Part 1)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Scenario Your team is looking for a way to make
  some revenue as either a for-profit or
  not-for-profit organization. This organization
  can market locally, nationally, or
  internationally. The product that you have
  decided to sell is lemonade. To make the endeavor
  work, you will have to define a marketable form
  of the drink and decide on a target market.
• Your marketing teams mission is to prove the
  companys goals will be met by providing
  research, strategy development, and the reason
  why this form of the product is viable. For this
  part of the project report on the following

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 4 Assignment Marketing Research
  Report (2 Papers)
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• www.newtonhelp.com
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• This Tutorial contains 2 Papers
• Use the same company from your Week 2 assignment.
• Your company has decided to launch a new line of
  products.
• Create a 1,400-word report and include the
  following information
• ? Identify a new product/service.
• ? Choose the target market for your
  product/service, and describe your target market
  in detail.

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 4 Discussion Question 1
•  
• For more course tutorials visit
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• What is a distribution channel? What is the
  relationship between channels of distribution and
  logistics? How does geographical location affect
  your selection of distribution channels?

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 4 Discussion Question 2
•  
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• What are the similarities and differences between
  promotional push strategies and promotional pull
  strategies? What is an example of a situation in
  which an organization would use a push strategy?
  What is an example of a situation in which an
  organization would use a pull strategy?

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 4 Individual Assignment Blue Ocean
  Strategy Paper (2 Papers)
•  
• For more course tutorials visit
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• This Tutorial contains 2 Different Papers
• Write a 750- to 1,000-word paper that describes
  the importance of blue ocean strategy and
  identifies a product or service that would be
  considered a blue ocean move. Include the
  following
• A description of blue ocean strategy and its
  importance
• A product or service that might be considered a
  blue ocean move and why
• An alternative red ocean move for the same
  product or service along with the pros and cons
  of that strategy

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• MKT 421 Week 4 Logistics and Distribution
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• MKT 421 Week 4 Logistics and Distribution
• There are basically five approaches for entering
  an international market usually the choices and
  risks are very product dependent.  Assume you are
  a consultant specializing in global logistics and
  distribution.  There are four clients that are
  planning to enter an international market (China)
  with different products.  Using the following
  factors for your choices, pick any two
  clients and complete their matrix below with your
  recommendations and briefly describe the
  rationale behind your choices.

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• MKT 421 Week 4 Practice Final Price and Profit
  Equations
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Complete the Final Price and Profit Equations
  case analysis in Connect.
• Note You have unlimited attempts to complete
  this assignment.

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 4 Practice Supply Chain Video Case
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Complete the Supply Chain video case in
  Connect.
• Answer the questions that follow.
• Note You have unlimited attempts to complete
  this assignment

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 4 Team Strategy and Positioning
  Analysis Part 2 (2 Papers)
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
• This Tutorial contains 2 Papers
• Use the same product and organization you
  identified in your Week 3 Strategy and
  Positioning Analysis.
• Develop a 1,750-2000-word analysis that includes
• Describe how your marketing efforts and
  marketing mix will change with each phase in the
  product life cycle
• Explain how the packaging you will use for your
  product or service will add value.

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 5 Apply Marketing Lemonade (Part 2)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Scenario Using the same organization and the
  lemonade drink from the Week 4 Learning Team
  assignment, develop an analysis for the bank. The
  bank will be using this information to make their
  final decision on how, and if, to fund your
  companys new and unique lemonade. Through your
  research, you have found that the bank you will
  be presenting to is favorable of
  socially-conscience companies that support local
  charitable endeavors.
• Develop a minimum 350- to 525-word analysis that
  include the following

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 5 Discussion Question 1
•  
• For more course tutorials visit
• www.newtonhelp.com
• Florida's Department of Citrus and a coalition of
  consumer groups have launched an attack on your
  company for deceptive marketing because your
  company markets its SunShine drink as fruit juice
  even though the drink contains less than 5 fruit
  juice. Marketing SunShine drink as a fruit juice
  leads parents to believe that they are purchasing
  a healthy juice for their children. What ethical
  and moral issues are involved in this situation?
  Should these issues affect the marketing of
  SunShine drink? Explain why or why not.

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 5 Discussion Question 2
•  
• For more course tutorials visit
• www.newtonhelp.com
• You are the marketing manager for a leading
  coffee chain. Your company has made the decision
  to expand internationally, specifically into
  China. What are some environmental factors that
  you will need to consider in marketing your
  coffee in China? Which of one of these factors
  would have the largest effect on the companys
  marketing strategy? Explain why.

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 5 Individual Assignment Map the
  Supply Chain Paper (2 Sets) (New)
• For more course tutorials visit
• www.newtonhelp.com
• This tutorial contains two sets of Paper
• Select an industry.
• Write a 750- to 1,000-word paper that identifies
  each link in the supply chain and the purpose and
  value in each.

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 5 Practice Google An Integrated
  Marketing Communications Perspective
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Complete the Google An Integrated Marketing
  Communications Perspective video case in
  Connect.
• Answer the questions that follow.
• Note You have unlimited attempts to complete
  this assignment.

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 5 Practice Product Advertising at
  Kelloggs
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
• Complete the Product Advertising at Kelloggs
  case analysis in Connect.
• Note You have unlimited attempts available to
  complete knowledge checks.
•  

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MKT 421(NEW) Endless Education/newtonhelp.com

• MKT 421 Week 5 Team Promotional Strategy Paper
  and Presentation (2 Papers and 2 PPT)
• For more course tutorials visit
• www.newtonhelp.com
• This Tutorial contains 2 Papers and 2 PPT
• Prepare a 15- to 20-slide Microsoft PowerPoint
  presentation illustrating your promotional
  strategy.
• Also
• Write a 6,000- to 7,000-word paper that
  integrates your previous Learning Team
  assignments into a final Marketing Plan. In
  addition to your previous papers, include the
  following
• Compile the information presented in your
  previous papers.
• Include the following in the presentation

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