Peak Envelopes - Important Presentation Packaging Tips

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Important Presentation Packaging Tips - Peak
Envelopes
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• When you are starting out with your new business
  it is understandable that you want the best
  presentation packaging available. You will want
  your packaging to stand out from the crowd and
  showcase your product. We deal with a lot of
  small businesses who come to us with a desire for
  a new innovative and different type of packaging
  for their business all of this comes at a cost.
• We have been designing and producing packaging
  for small and large businesses for over a decade
  11 years and what we have found is that new isnt
  always better and simple can be more effective
  than complicated. This doesnt mean we dont and
  wont look at new presentation packaging designs
  but just be aware they would come at a premium.
  Be sure you know what you want before you buy
  large quantities
• As with most bespoke items custom made packaging
  has various set up costs which make the unit
  costs of low quantities of packaging for your new
  business probably higher than you would like.

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• Although there have been innovations with
  production techniques bespoke small volume
  packaging always comes at a premium.
• You may be tempted to bulk buy on your first
  order to gain the benefit of economies of scale.
  Before you do that bear in mind that this is your
  new business and pride and joy and what you think
  you would like or will work in your market place
  may not turn out to be ideal in terms of
  branding.
• You may end up with packaging you dont like, so
  you have saved money in theory but it has really
  cost you.
• It is generally better to test the market either
  by finding some suitable stock packaging or
  producing a limited run in the first instance.

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• Get advice and feedback from as many people as
  you can about presentation packaging
• The presentation packaging supplier should be the
  expert and willing to give you advice
• Most promotional box companies will happily give
  out previously produced samples to show the
  quality of their work
• You will need to advise the size of the product
  and its weight
• Ideally you will have a style of packaging in
  mind, we will always advise if we think there is
  a better packaging solution

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• After quoting and once prices have been approved,
  we would always ask for contents of the product
  so we can produce a plain sample for approval
  before production. Only once this has been
  approved do we move to the artwork stage and we
  would supply a lay down guide for this.

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