9 TRENDS & TIPS TO IMPROVE YOUR LABEL & PACKAGING DESIGN

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Pune Mumbai London An ISO 90012008 Company
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9 TRENDS TIPS TO IMPROVE YOUR LABEL PACKAGING
DESIGN
Pune Mumbai London An ISO 90012008 Company
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IMPORTANCE OF LABEL AND PACKAGING DESIGN

• Label and packaging design is more important than
  most people think
• Impressive packaging design makes your product
  stand out from other competing brands
• It attracts prospects and shares details about
  your product
• It is the first, 'real' touch point with the
  consumer, and the deciding factor to whether the
  prospect chooses your brand or not.

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IMPORTANCE OF LABEL AND PACKAGING DESIGN

• We all know that label design must
• communicate the brand's value proposition, what
  it is, why it is different and better than others
  
• align with brand messaging and marketing
  strategy
• make sense for the product's use
• be tailored for the market category and target
  group
• As a leading packaging design company India, we
  offer some trends and tips to help make your
  packaging design eye-catching, contemporary and
  effective. Read on.

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TRENDS TIPS TO HELP MAKE YOUR PACKAGING DESIGN
EFFECTIVE
Customers value transparency about the food
products they purchase.
Food packaging design with see-through labels
whereby consumers can see the product's colour
and texture are increasingly popular for food,
beverage and skincare brands.
TRANSPARENT LABELS
It also places the product itself upfront of the
customer experience without compromising on the
visual impact.
In a Label Insight Food Revolution study, 94 of
respondents said it was important that food
brands are transparent about their product's
ingredients, sourcing and contents.
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TRENDS TIPS TO HELP MAKE YOUR PACKAGING DESIGN
EFFECTIVE
Consider using eco-friendly materials in your box
packaging design and labelling.
Being eco-friendly is no longer a fad or niche
market. Sustainability is a real and growing
concern, across TGs.
Think environment. Think eco-friendly.
Packaging and labels are using recycled paper
more and more.
Your companys other eco-friendly efforts can
also be highlighted on your product labels.
You can even use natural dyes for printing for a
'greener', healthier look.
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TRENDS TIPS TO HELP MAKE YOUR PACKAGING DESIGN
EFFECTIVE
Minimalism was the rage in the last decade but
now, with increasing competition and crowded
shelves, consumers want something MORE EXCITING.
Make it bold
Eye-catching shapes, ornate designs, bright
colours, custom fonts - use what it takes to
create BOLD PACKAGING DESIGN that stops customers
in their tracks.
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TRENDS TIPS TO HELP MAKE YOUR PACKAGING DESIGN
EFFECTIVE
It's well known that a picture is worth a
thousand words.
Use illustrations to tell a story
Apart from colours, shapes and words, illustrated
pictures in packaging design can build a
captivating narrative, to attract and engage the
consumer.
The same illustrations can be used on marketing
collateral and commercials. It all helps to
differentiate your brand and connect with your
consumers.
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TRENDS TIPS TO HELP MAKE YOUR PACKAGING DESIGN
EFFECTIVE
Repeat the pattern
A well-chosen, attractive pattern or motif that
captures the essence of your brand, can be a
precious visual element.
No need to make different labels slight changes
in the colour scheme for all products will do.
Done aesthetically and strategically, it can
elevate your brand, make it memorable.
Use it repeatedly and creatively to create a
strong identity that will help consumers remember
your label.
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TRENDS TIPS TO HELP MAKE YOUR PACKAGING DESIGN
EFFECTIVE
Your label design should appeal not just to a
consumer's sense of sight. Touch plays an
important part, contributing to the overall brand
experience.
Turn to texture
By creating a more tactile experience, you can
set your product apart. Especially in a
higher-end market, textured, embossed or
foil-embellished labels on box packaging design
certainly help to position your product as
'premium', making customers believe your product
is worth more.
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TRENDS TIPS TO HELP MAKE YOUR PACKAGING DESIGN
EFFECTIVE
A smart designer will manipulate the hierarchy
of perception to deliver design elements in a
logical order. For example attention grabber gt
brand name gt product name gt product info.
Todays trend is of neat, orderly layouts that
promote readability and deliver a sense of
balance and structure.
Structured layout
Cluttered, confused, messy packaging design can
put the customer off.
Interesting font combinations, defined lines that
balance the visual and written elements, position
of mandatory information, balance of empty and
occupied space - all these need to come together
in a well-planned, aesthetic package.
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TRENDS TIPS TO HELP MAKE YOUR PACKAGING DESIGN
EFFECTIVE
It's imperative for label designers to check and
understand physical proportion
In print media, physical size is critical,
especially for typography
Think physical
So continuously print test labels and check for
legibility, spacing and the physical perception
of size
Many times, the size of the font needs to be
adjusted after seeing it on paper, in actual size
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TRENDS TIPS TO HELP MAKE YOUR PACKAGING DESIGN
EFFECTIVE
Quality printing
Even the greatest design can fall flat if the
printing is not up to the mark.
Plan your printing select a printer who has the
expertise and capabilities to execute your design
just the way you envision it.
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PACKAGING DESIGN WITH INTERICS DESIGNS

• Interics Designs is an experienced product
  packaging design company that uses market
  research and design intelligence to create
  effective packaging.
• Oil packaging design, spice packaging design, box
  packaging design, pouch design - Interics has the
  packaging design ideas and execution capabilities
  to deliver an out-of-the-box experience.
• From brand naming and label design to structure
  design, Interics' Packaging design methodology
  helps your product develop your brand to stand
  out on the shelf, and create a memorable
  experience with the customer.
• Interics is a branding agency India, and top
  advertising agency with over 25 years of rich
  experience offering holistic and integrated
  solutions, for strong and sustainable brand
  building.

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To build and promote your brand with strategic
thinking, creativity and assured results,
CONTACT US.

• 91 8744819236

www.intericsdesigns.com