5 Google Pay-Per-Click Tricks to Save Your Business Money

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5 Google Pay-Per-Click Tricks to Save Your
Business Money
www.jeewangarg.com
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With PPC, companies pay to drive traffic to their
website in order to generate leads or ad
conversions. Google's PPC services Adwords
combined with SEO is a popular way to market
products or services. Other search engines like
Bing and Yahoo also offer such services. With
perfect optimization, a business can reach to the
top of the search engine and to avail better
opportunities of increment in sale. Ecommerce
websites cannot rely solely on traditional
advertising techniques.
Therefore, these websites depend to some extent
on pay-per-click advertising. When a visitor
clicks on an ad, Google receives money.If the
clicks are converted into a purchase or have the
desired actions, this is called conversion. The
increasing conversion leads to income generation.
To get the most out of a
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1. Landing Page Optimization
A landing page is considered a single page that
displays a personalized message based on the
products or services. It provides compact
information about the company as well as the
characteristics of the products or services. A
landing page is a well designed area where only
one product, offer or discount can be displayed.
The main goal of creating a landing page is to
attract a number of quality visitors who will
make a purchase at that time or in the near
future.
The redirection of clicks on the homepage does
not allow conversion. A completely separate page
from the homepage landing page is an
indispensable tool for creating a brand image.A
landing page should not be overloaded with
information. An ecommerce website should show a
specific product or product category. Without a
doubt, the landing page brings more conversions
than the homepage can generate. It also helps to
measure clicks.
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A good landing page must be well designed to
attract the attention of visitors.Without a
doubt, the landing page brings more conversions
than the homepage can generate. It also helps to
measure clicks. A good landing page must be well
designed to attract the attention and attention
of visitors.
2. Choice of keywords
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The choice of keyword is crucial. In the case of
Ad Words, Google uses powerful keywords that will
get your website higher onto the search engine.
When you create an ad, careful selection of
keywords extends the search base of the product.
It has to be relevant if you keep an eye on the
mentality of the researcher. To give the most
obvious way to the visitors to enter, some search
keywords need to be placed which allows the ads
to show on the first position of the search
result page.
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There is a lot of trial and error because it is
right to do coincidence and practice. Through
regular review, you can find unproductive
keywords. These keywords must be deleted and the
money must be invested in high-performance
keywords. Exact keywords and phrases ensure
relevant traffic. For broad match keywords, this
tends to result in irrelevant traffic that can
waste clicks and money. Using long-tail keywords
often results in more impressions than matching
expressions. So these key phrases should be used
instead of keywords.
3. Planning Ads
Ad scheduling is an important aspect of PPC
advertising. It is very important for the
service-oriented industry. Conversion rates for
service providers are increased mainly during
business hours. People usually seek these
services when they need it urgently. For example,
suppose you have a seepage problem in your house
that needs immediate attention.
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Your ad will appear at 1 o'clock at night when
you are sleeping soundly. Your customer will not
reach you by phone or live chat. Your ad will
appear and will be clicked. That way your money
and your clicks will be wasted. To avoid this
situation, schedule your ad to appear only during
business hours if your company belongs to the
service industry. In this way, you can answer the
customer requests and ensure the business. To
determine the peak time of your ad, you must
regularly monitor the click times of your ad
campaign.
4. Negative keywords
Setting relevant keywords does not make it easy
for you. You must exclude irrelevant searches so
that your ad can not be displayed against bad
traffic. Negative keywords are words that should
not define your product but filter the
unqualified clicks. Finding these keywords is an
important part of building PPC campaigns.
Negative keywords will ultimately protect your ad
from being displayed incorrectly in the search
result. But Selecting the irrelevant/negative
keywords out is not an easy task as if you putted
a keyword which is somehow related to your
product then adding it can harm your search
results. So it is always advisable to take help
of  PPC expert in Delhi for managing your PPC
Campaigns.
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5. Regular Review of Quality Score
The Quality Score is a parameter that determines
the performance of an ad the basic component of
the Quality Score is relevance. The Quality Score
is measured by the relevance of ads, keywords,
and landing pages, calculated in real time, and
also affects cost per click. A better Quality
Score ensures a better ad position and low cost.
It is displayed in scale 1 to 10 and a higher
score obviously indicates better ad performance.
The most important term of PPC is A / B test.
Often a single ad cannot achieve the desired
success because testing helps to improve the
Quality Score. When two displays with different
parameters are switched, the distinction between
high performance and low power components becomes
easy.To lower the price, the quality factor has
to be improved. For this every statistic should
be tested regularly. There is light in height and
side of your campaign.
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Non-understanding and subsequent removal is not
possible without a relentless undertaking. A
clear call to action helps the visitor by saying
what the ad is about. This in turn prevents ads
from receiving incorrect clicks. Various
extensions help visitors reach the business
quickly and reduce the likelihood that clicks
will be misplaced. Perfect CTA and appropriate ad
extensions help to improve the ad quality rating.
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Google Partner
0129-4005987 91-9350809090 91-9250809090
987, sector 37 Near Mathura Road Faridabad
,Haryana (121003) India
info_at_jeewangarg.com upsjeewan_at_gmail.com
www.jeewangarg.com