7 Ways to Promote Amazon Listings

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7 Ways To Promote Amazon Listings
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• Ways To Promote Amazon Listings

Optimize Your Product Listings
Get Your Cost Right
Analyse Your Competitors
Encourage Reviews
Run Sponsored Product Ads
Try To Bring In External Traffic
Avail Promotional Benefits
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• Understanding what you are competing with and who
  your competitors are is the first step towards
  promoting your Amazon listing.
• Do not miss on customer reviews and QA, as the
  customers are very clear about their choices, can
  lead you to future product ideas, and can give a
  scope of improvement.
• Keep checking that how many times the competitors
  update about product content, images or any other
  details.
• Find out about complimentary categories like
  camera, memory cards etc. Are those brands doing
  well and if yes how? See if there is any scope of
  cross promotion in this category.

Analyse Your Competitors
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Get Your Cost Right
Amazon has a pricing policy, which says that the
cost of your product or the overall cost should
not be lesser than Amazon on any other sales
channel should. This includes your own website.
Promoting products is very useful specially in
gaining visibility and customer reviews.
Discounts, best deals, buy one get one free such
offers is a great opportunity to increase sales
and to apply and emphasize on the discounted
price.
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• Optimize Your Product Listings

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Encourage Reviews
Reviews are extremely important. As we, all have
bought something or the other on Amazon and we
generally end up buying the product with the
most positive reviews. Amazon has recently
changed its review policy. Amazon has banned
reviews for discounted products and for
professional sellers too. Sellers can send a
follow up email on a particular order or through
automated services that would allow them to
manage the process.

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Run Sponsored
Amazon allows the sellers to market their
products through ads. Amazon sponsored products
Ads is a pay per click model that would allow the
seller to promote their product along with search
results. It can be placed above, below alongside
the search result or on the product detail pages.

• Product Ads

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Avail Promotional Benefits
Promotions or deals are the best way to increase
sales and generate more reviews. It does not mean
that always provides discounts or deals but try
to use these in the beginning of your product
cycle on Amazon. This gives you more reviews and
builds a base for more and more customers to
find you.
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Try To Bring In External Traffic
Many brands forget this method and concentrate
on external traffic only for their online store.
However, this trick of bringing in traffic from
other channels like Facebook ads, Google
Adwords, blogs work and affect your Amazon
listing the same way as they do on your online
stores. So plan and decide which channel would
be best suited for your product.
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• Conclusion

Amazon can be way typical and competitive but all
you need to do is spend a little time on
promoting your listings and you will see the
change and you will at par to your customers.
Think as a customer and what he/she is
expecting. You are sure to gain loads of positive
review and good response. Be focused towards your
target and be very professional. Then you are
sure to leave behind many competitors.
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About Us
Faith eCommerce Services is India's best
e-commerce services provider company providing
e-commerce services for various platforms like
Amazon, Magento, eBay, Shopify, WooCommerce and
many more. We have a team of certified
professionals having a deep understanding of
product listing and product upload services.
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romote-amazon-listings/
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