Visual Engineering

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Visual Engineering
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The intersection of photography and technology
has exploded since the turn of the thousand
years. The introduction of camera phones has led
novice technology users to explore professional
photo techniques such as manipulation of light or
altered perspective. With a camera in your
pocket, the mass consumer can dub themselves a
content creator without understanding how far
we have come over the last 20 years. If users are
able to create content that used to require
large crews, what term can we reserve for the
true visionaries pushing the limits of rapidly
evolving visual technology? Visual engineering is
a term that should be used.
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The first time we came across the term visual
engineering, we were researching high-speed
cameras and came across prolific director, Steve
Giralt. Giralt, is an innovator whose expertise
spans from photography to custom rigging , has
created some of the best in-camera visuals in
the tabletop space.
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Visual engineering is the process of blending
emerging technology to create a new standard of
extraordinary visuals. content creators are
using relatively inexpensive tools like drones,
360 cameras, to get high res images that are then
put into editing software enabling them to
engineer otherworldly visuals.
Today a kid with an iPhone and access to the
Adobe suite is able to reimagine what humans
perceive as reality.
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