American Society of Professional Estimators

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ASPE Chapter Locations
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Membership Growth
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ASPE Expenditures
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Why Do We Need New Chapters?

• 90 of Membership In Chapters
• Only Way to Sustain Growth
• Offset Rising Administrative Costs
• Grow ASPE Recognition

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Six Key Steps to Building a New Chapter

• Identify the Market
• Organize Core Group
• Marketing
• The Kickoff Meeting
• Closing the Deal
• Celebrate Success

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Identifying the Market

• Large Enough to Sustain Membership
• Small Enough to Sustain Membership
• Have Contacts (MALs)
• Identify Other Organizations

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The Core Committee

• Need 8 to 12 Members
• Need Good Mix of Trades
• Get Them Committed
• Application Check
• Ask to Step Up
• Need Leaders
• Needs to be Their Chapter
• They Need to Lead

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Sell the Benefits

• Education
• Certification
• Fellowship
• Standards
• Recognition
• Professionalism

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First Agenda

• Select Recording Secretary
• Set Standard Weekly Meeting
• Select Target Kickoff Meeting Date
• Select Target Charter Banquet Date
• Decide Chapter Dues, Fee, and Name

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Make Assignments

• President Leads the Charge
• Secretary Records the Events
• Opens P.O. Box
• Gets letterhead Envelopes
• Treasurer
• Opens Bank Account
• Collects Membership Applications

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Make Assignments

• Program Location
• Membership Solicitation
• Marketing Newsletter
• Fund Raising Raffles

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Weekly Meetings

• Follow Up on Activities
• Set Intermediate Milestones
• Schedule Plan
• Keep Things Moving

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Marketing the Kickoff

• Develop large target market database
• Develop Kickoff Flyer
• Present to Other Organizations
• Develop Follow-up Strategy

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Solicit Target Market

• Do a Mass Mailing
• Get into Other Publications
• Contact Plan Room Services
• Follow-up with a Mass Fax
• Follow-up with Phone Solicitation
• Anticipate 10 Participation

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The Kickoff Meeting

• Schedule a Big Name Program
• Sell ASPE Benefits
• Hand Out Membership Packets
• Invite to become Charter Members

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Closing The Deal

• Follow up With All Attendees
• Continue Marketing to Others
• Assign the Right Person to the Right People
• Get Checks Applications to SBO

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Celebrate Success

• The Charter Banquet
• Recognize Individuals
• Present Awards
• Present Charter Memberships
• Have a Good Time!

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Budgeting Cost

• Travel
• 300 to 600 Depending How Far
• Banner
• 100
• Certificates Miscellaneous
• 200
• Total Budget
• 800 to 1,000

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