Roundigital - SEO Company in Gurgaon (1)

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Roundigital

• PPC services in Gurgaon

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The Basics Of Developing Your PPC Strategy

• As a leading provider of PPC Services in Gurgaon,
  we believe successful PPC campaigns begin with a
  better strategy.
• You should know what you want to achieve.
• Do you know whats your goal?
• A PPC program comprises of different goals.
• Some of the most common PPC goals include
• Brand Awareness
• Product and brand consideration
• Leads
• Sales
• Repeat sales

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Basic Sales Funnel

• Each of the above goals is aligned with the basic
  sales funnel.
• Awareness
• Consideration
• Purchase
• As a leading provider ofPPC services in Gurgaon,
  its important to examine the sales funnel for
  your brand and accordingly customize it.
• Due to the process of researching business
  solutions and internal decision-makers '
  involvement, a B2B business may have a much
  longer sales cycle.
• While an e-commerce product can be immediate or a
  few hours away from clicking on a PPC ad.
• Lets consider the following 5 PPC goals you have
  for your business

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 PPC Goals
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Brand Awareness

• PPC is highly effective for increasing brand
  awareness and organic visibility of the product
  or brand in the SERPs results.
• This phase involves maximizing brand visibility
  to your prospective customers or targeted
  audience that will lead you to the consideration
  phase.
• With the targeting of a topic by using keywords,
  descriptions, relevant placements or a
  combination of all can be effective if we use PPC
  display ads.
• These are general targeting tactics used byPPC
  services in Gurgaon as they offer a wider reach.
• Also, social media PPC ads offer a great deal in
  branding as they offer numerous targeting options
  like demographics, interests or Psychographics,
  etc.
• Similarly, Branding can be effective if search
  campaigns are composed of general keywords.

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Product Brand Consideration

• During this phase, users consider or research a
  purchase. This lays an opportunity for brands to
  re-introduce with detailed targeting and use a
  strong call-to-action in the Ad copy.
• From our experience as a provider of PPC services
  in Gurgaon, when any prospective customer hits
  the consideration phase, the search behavior
  becomes more specific and detailed.
• They will search using the brand or the product
  name to research, compare or reading reviews.
• This is where you need to use remarketing with a
  banner or responsive ads to bring the customer
  back to the product or service they viewed.

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Leads

• If you are not making a sale instantly, you will
  try to collect leads to engage your prospective
  customers in a conversation or a follow-up.
• Some of the Calls-to-action may be
• Request a demo.
• Get a consultation.
• Free trial.
• These are some of the ideas that would lead your
  prospective customer to fill out a web form or
  make a call.

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Sales

• Any customer who is interested in making a
  purchase uses specific words that indicate a
  higher intent. Some of the words include things
  like
• Model numbers.
• Shipping information.
• Discounts.
• Coupons.
• Financing.
• As a top-notch provider of PPC services in
  Gurgaon, we use ad copy and ad extensions to get
  better results.

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Repeat Sales

• To garner repeat sales for your product or
  services needs replacement, accessories,
  maintenance, upgrades, product cross-selling or
  upselling, PPC is an effective way.
• Ask the following questions, In designing the
  repeat sales approach.
• How much time does the product last or
  replaced?
• Is a new or an improved model launching out?
• Does the customer buy multiples?
• Are there opportunities to cross-sell
  complementary products or accessories?
• What would make the customer re-purchase from
  you? Brand loyalty? Fast shipping? Unique
  features?
• With our years of experience as a provider of
  top PPC services in Gurgaon, we would suggest
  that you should use PPC remarketing and Customer
  match to re-engage previous customers with proper
  messaging targeted to motivate them to make a
  purchase from you. Coupons and discounts are
  always good motivators.

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• Visit our Online Portal https//roundigital.com
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• Contact us 092054 40112
• Email info_at_roundigital.com