How to automate email marketing

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HOW TO AUTOMATE EMAIL MARKETING

• What is email automation and why youll love it

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TABLE OF CONTENTS
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05
01
INTRODUCTION
OTHER AUTOMATION IDEAS TO EXPLORE
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4 WAYS YOU CAN LEVERAGE EMAIL AUTOMATION
CONCLUSION
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INTRODUCTION

• Email automation allows you to program
  when emails are sent based on behavioral,
  time-sensitive or other types of triggers.
• For instance, instead of manually
  sending out a welcome email to everyone who signs
  up for your service, you can set up a trigger
  that automatically sends a welcome email every
  time a new person signs up.
• You write the email once, but it
  continues to work hard and reach all your
  subscribers exactly when they need it.

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Why it is a game changer for your business?

• Beyond taking the manual work off your plate,
  automated emails let you personalize your
  messages in a way that is timely and relevant.
• As a result, automated emails are opened more
  often. 
• The world's most high-performing companies like
  Amazon and Netflix have embraced automation
  resulting in huge revenue increases.
• The ROI (return on investment) for automatic
  emails is exceptionally high because the
  recipients are receiving your message when it is
  top of mind, and it satisfies their desire for
  instant feedback.

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4 WAYS TO LEVERAGEEMAIL AUTOMATION
1 AUTOMATE WELCOME MAILS
2 AUTOMATE AUDIENCE SEGMENTATION

• Make a strong first impression. The first
  email automation every business should implement
  is a welcome response for a new subscriber. 
• When someone signs up to receive
  content, an automated message is the best way to
  acknowledge them, make a positive first
  impression and extend the engagement by offering
  additional value. First impressions are powerful,
  so be thoughtful about what you want to say. In
  addition to communicating their gratitude, you
  can use the email to showcase their personality
  and offer some unique extras including personal
  preferences and a coupon.
• You have one opportunity to WOW your
  customer right from the start with an automated
  welcome email that makes a lasting first
  impression.
• You can also create automated sequences where
  different emails are sent in a series. By sending
  a set of email, you break up your messages and
  feed people information in a way that is
  timely and based on their actions.

• Audience segmentation is a way to
  divide up your customer base into smaller groups
  based on what they like about your products and
  services.
• Segmentation is an important step to
  improve the relevance of your email marketing.
  When relevance increases, your campaign
  performance improves. 
• Instead of sending everyone the same
  message, segmentation helps you target the right
  message to the right audience.
• The current practice of creating
  segments based on personas or other data points
  doesn't always lead to the right groups. With
  email automation, you can create extremely
  effective groups through self-segmentation.

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3 AUTOMATE LEAD NURTURING
4 AUTOMATE RETENTION

• Guide prospects down the sales
  funnel. You can set up automated sequences based
  on your subscribers actions and lead them to
  purchase.
• When potential customers come to you,
  they are rarely ready to buy on the spot. In
  fact, 50 of qualified leads arent ready to buy.
  Nurturing subscribers to become customers is an
  integral part of the sales process.
• Build a relationship with subscribers
  with an automated nurturing email campaign.
• Automated lead nurturing allows you to
  track each subscriber's engagement with your
  content and website. You can automatically send
  the right email at the right time when they
  interact with your content. 

Keep customers engaged. Everyone loves
acquiring new customers, but a business can't
survive on new sales alone you need to retain
the customers you already have to stay
profitable. One of the most effective
ways to keep customers is by building a
relationship through automated email campaigns.
In fact, 80 of retail marketers indicated
that email marketing is their greatest driver of
customer retention. The second best channel is
Social media at just 44. Retention
marketing is most powerful when you deliver
value in a way that keeps customers engaged.
Automated emails play a critical role in a
retention campaign.  By programming
triggers that send customers emails at key points
in your customer lifecycle, you can maintain
relationships with thousands of customers.
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OTHER AUTOMATION IDEAS TO EXPLORE
COLLECT CUSTOMER FEEDBACK
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Email Surveys are a great way to learn what your
customers really think about your services. You
can use automation to trigger a survey email
after a key event, such as a purchase or account
signup.
PROMOTE BLOG POSTS
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You can also schedule an automated email that
inserts your recent blogs into the email to
inform your subscribers.
BIRTHDAYS OR OTHER SPECIAL OCCASSIONS
People love anniversaries and special occasions.
Surprise and delight your subscribers by
automatically triggering an email on their
birthday or send them a discount on their
anniversary of becoming a subscriber.
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TRANSACTION EMAILS
Automate confirmation or thank you emails.
Whenever someone buys a product or takes certain
actions that warrant a response.
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ONGOING EDUCATIONAL SERIES
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Once a subscriber is familiar with your company,
you can create sequences of emails that aim to
educate the subscriber in a deeper way. For
example, send a blog series on a specific subject
that will add value and strengthen your
relationship.
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Thats it! We hope this guide has helped to get a
clearer concept about automated email marketing.
Now that you have all the knowledge, its your
time to shine!
WRAPPING UP!
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THANKS!

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