Transformations and Looking Ahead

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Transformations and Looking Ahead

• Marcien Jenckes
• Vice President,
• Network Programming Operations
• America Online, Inc.

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The Original AOL.com
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2002 2005 Becoming a Media Company
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Can we transform from a dial-up ISP to a
balanced, top-ranked Web media business?
Can we reconnect with broadband-savvy consumers?
Can we really grow our overall audience with a
shrinking dial-up base?
Wont this hurt the Access business?
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Capturing the Opportunity The New AOL.com
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Our Expectations

• Grow AOL audience and extend ability to monetize
  current audience across Network (AOL, AIM,
  Netscape, Mapquest and other divisions)
• Build AOL brand and create platform for other
  Time Warner properties and launch non-linear
  branded networks
• Make AOL more accessible to consumers in a manner
  that will drive both media and subscription
  revenue streams

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Looking Ahead What the Future Holds

• Participation in Content Creation
• Video Consumption and Convergence
• Personalization/customization

Evolving Audience
Evolving Media Landscape

• Continuing Redefinition of Network Model (with
  share-shifting)
• Focus on Integrated Offerings
• New Opportunities Define and Own the Now

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Participation in Content Creation
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Video Consumption and ConvergenceAOL Fall Lineup
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How Consumers View Media Choice, Convenience,
Control

• Technology and access has created a new paradigm
  where consumers choose what they want and how
  they want it
• What they want
• Content, News, Stories, Fads, Gossip, Dating,
  Trends, Chats, Rants,
• Trailers, Highlights, Shopping, Info, Advice,
  Friends, Dish, Tips, Recipes
• How they want it
• Personal
• Custom
• On demand
• Own able
• Sharable

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Evolving Media Landscape
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Integrated Offerings

• Todays networks can no longer be restricted to
  static broadcast they must be fully-integrated,
  interactive media conglomerates that leverage
  shared programming, promotions, and technology.
• NBC Bravo, MSNBC, MSNBC.com, Univision,
  Telemundo among others
• Viacom CBS, Paramount, MTV, UPN, Nick, VH1,
  Paramount Syndication among others
• News Corp FOX, Networks, FoxSports, FX, Sky,
  BskyB, StarTV, NY Post, Satellite Service, 20th
  Century Fox, publishing, among others.
• Yahoo IM, Home Page, Fox, Launch.com, among
  others

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The Opportunity Define and own the Now

• Online networks must give the people what they
  want, when they want it and how they want it
  owns the now by creating a new content
  experience
• Exploiting the capabilities and possibilities of
  network programming by using our tools,
  applications and technologies
• Combining the best practices of broadcast,
  broadband and the web
• Providing consumers with the content, tools and
  motivation to build and own their now

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Capturing the Opportunity The New AOL.com
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Transformations and Looking Ahead

• Marcien Jenckes
• Vice President,
• Network Programming Operations
• America Online, Inc.