The human touch in an electronic age of

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The human touch in an electronic age of
fundraising
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• But first, its all about ME. So allow me to
  introduce myself
• Founded CauseForce in 2002
• Based in West Hollywood, California
• Currently operating 21 events in 8 markets across
  North America
• Tens of thousands of participants and millions of
  donors have made CauseForce events the most
  successful fundraising programs ever in their
  markets
• Offer 3 event brands The Weekend to End Breast
  Cancer, The Ride to Conquer Cancer, and The
  Underwear Affair
• Have raised over a quarter of a billion dollars
  to date more than 65 online

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• The Weekend to End Breast Cancer is an event
  designed not only to raise significant funds for
  research, prevention and treatment of breast
  cancer, but also to challenge its participants.
  Imbued with a profound sense of accomplishment,
  Walkers feel (as well as know) they have done
  something bold in the fight against breast
  cancer.
• 2 days (Saturday Sunday), 60-kilometre walk,
  2,000 fundraising minimum
• Fully supported with food, hydration, medical
  attention if needed
• Overnight camp-out complete with entertainment,
  dinner, showers, massage, tents
• Moving opening ceremony and spectacular closing
  ceremony
• One-on-one, pre-event coaching for training and
  fundraising

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• The Ride to Conquer Cancer is as a history-making
  opportunity to do something big about cancer,
  something epic. Like cycling from Toronto to
  Niagara Falls, Vancouver to Seattle, or Montreal
  to Quebec city in two days. Sure, it sounds like
  a lot and its meant to be. Thats because
  were on a conquest. And those dont come easy.
  But make no mistake, this event isnt just for
  athletes or cycling enthusiasts. The Ride to
  Conquer Cancer is for anyone who wants to
  challenge themselves for a great cause. Even
  people who havent ridden since they were twelve.
  All you need is motivation, a bike, and a
  helmet.
• 2 days (Saturday Sunday), over 200-kilometre
  bike ride, 2,500 fundraising minimum
• Fully supported with food, hydration, medical
  attention if needed
• Overnight camp-out complete with entertainment,
  dinner, showers, massage, tents
• Epic opening ceremony and super high energy
  finish line
• One-on-one, pre-event coaching for training and
  fundraising

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• The Underwear Affair in Vancouver, Calgary,
  Edmonton and Toronto is a 10K Run / 5K Walk to
  uncover cures for cancers below the waist. Its
  a refreshing, new approach to raise funds for
  cancers that would otherwise be taboo to discuss.
  These are the very diseases that have been
  labeled unsexy or awkward and have perhaps
  been less funded as such. Now is the time to
  erase those labels and give these cancers the
  awareness, research and care they truly require.
• 10K Run / 5K Walk / 400 fundraising minnimum
• Fun undies and costumes
• EXPOsed Afterparty

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• So whats the secret of our success? You. Its
  all about you, the participant. We give you the
  tools and training necessary to create a
  groundswell that leads to success. And when you
  succeed, so does the event. Starting with that
  logic, the foundation is solid. Then we build
  upon that foundation
• The three pillars of helping you help us
• Inspiration
• Mobilization
• Execution

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• Inspiration What would drive someone to walk 60
  kilometres or bike 200 kilometres? A greater
  call. That means different things to different
  people. Everyone has their own motivations. But
  the common thread is inspiration. People want to
  be inspired to reach beyond their current place,
  whether that be physical, emotional, or
  philanthropic.
• Thats why CauseForce provides each participant
  with the personal inspirational fuel to
  accomplish great things
• Inspire regular people to go beyond their
  comfort zone
• Inspire people who want to help but dont know
  how
• Inspire participants and donors to convert
  personal loss into a positive impact
• Construct a cathartic journey for the
  participants to empower themselves independence,
  healing, weight loss, boost to self-esteem they
  will then inspire others with their stories

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• Its easy to confuse information with
  communication. You must find the balance between
  informing your constituents with e-mails and
  direct mail and inspiring them with colorful
  communication that awakens them to new
  possibilities
• Alberta Cancer Foundations Story
• And the more personalized, the better. When a
  participant feels special and important, theyre
  going to raise more money, show up in higher
  percentages, and have a better time on the event.
  Thats why communication makes a fundraiser a
  mega fundraiser.
• Paula Siegel's Story

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Electronic Communication Technology has
ironically unleashed a paradigm shift of greater
personal attention and tailored interaction in
mega fundraising events. Bring your
communication to the constituents instead of
asking them to come to you. Allow the
constituents to bring their stories to their
social circle via these platforms.. CRM platform
like Artez personal pages, online donations,
online registration, email, database
marketing Web 2.0 Facebook, Twitter,
YouTube, texting, mobile phone apps, etc.
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• Mobilization
• OK. You have them. Now what?
• You bring the huge mass of people together, and
  help them work together? You talk to them
  individually, ask them them to mobilize their
  peers, and get out of the way!
• Engage and Activate them
• Online tools Customized face book apps, etc.
• Introduce them to your doctors and researchers
• Training walks and training rides
• Hometown Press
• Blogs and online forums
• Walking and Bike Expos
• Team building facilitation
• Fundraising support
• Tell them they are the heroes making the
  difference.

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Execution This is what it comes down to. For
CauseForce, execution means not only delivering
an experience as promised, but exceeding those
expectations with complete emotional and physical
satiation. We inspired them to join, we engaged
them with communication in the lead-up, we
mobilized them to raise money and awareness now
its showtime. If we fail to execute, they wont
come back. And we need them to come back!
CauseForce events have over 50 repeat
participant rate year-over-year.
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• So you add all of this up and you get a great
  mega fundraising program that uses electronic
  communication to start conversations, inform and
  most importantly to inspire.
• Were talking about transformative programs that
  can fundamentally change the benefiting
  organizations and the lives of their participants
  for the better.
• Hundreds of thousands of new donors
• Thousands of energized constituents evangelizing
  your cause
• An emotional bond built between your organization
  and the community

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Emotion Video
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